If you’re someone who keeps an eye out for limited-edition collectibles, exclusive giveaways, and creative brand collaborations, then KitKat Malaysia’s latest roadshow event should be on your radar. Running from 7 August to 28 September 2025, this one-of-a-kind campaign marks the first-ever collaboration between KitKat® and POP MART Malaysia, specifically featuring the adorable and whimsical DIMOO World series.
For those not yet familiar, POP MART is a cult-favourite brand known for its artistic collectibles, mystery blind boxes, and loyal fanbase across Asia. Pair that with KitKat®, the globally loved chocolate brand from Nestlé, and what emerges is a truly exciting fusion of taste and creativity. The combination of chocolate indulgence and collectible fun is creating quite a buzz—and for good reason!
This promotion isn’t just a regular giveaway; it’s a nationwide roadshow exclusive to Lotus’s supermarkets, offering fans the opportunity to get their hands on limited-edition DIMOO World merchandise when they visit select outlets. Whether you’re a longtime fan of DIMOO figures or just someone who appreciates a charming, well-designed freebie, this is the kind of event that shouldn’t be missed.
What Makes This KitKat x POP MART Collaboration So Special?
In a market saturated with brand gimmicks and short-lived promotions, what makes this campaign stand out is its dedication to delivering genuine excitement to Malaysian shoppers. This collaboration is the first of its kind in Malaysia, and KitKat has gone the extra mile by tying up with one of the trendiest collectible toy creators of the moment—POP MART’s DIMOO World.
Those who attend the roadshow can expect not only a fun retail experience but also exclusive merchandise. Depending on the venue and timing, participants can walk away with:
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A limited-edition DIMOO World tote bag, available at selected Lotus’s Roadshow venues.
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A super cute DIMOO-themed umbrella, which can be collected when visiting 99 Speedmart stores participating in this campaign.
Everything is available while stocks last, so there’s a real incentive to drop by early.
Why Should Malaysians Take Part?
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It’s a Collector’s Dream Come True
POP MART DIMOO figurines are highly sought-after among art toy enthusiasts. Merging that with KitKat—an instantly recognisable and well-loved brand—means these items are unlikely to appear again once the promotion ends. The tote bag and umbrella are not only cute but also practical and stylish. -
Fun for the Whole Family
Whether you’re visiting Lotus’s for your weekly grocery run or looking for an engaging weekend outing, the roadshow adds an element of fun to an otherwise routine activity. Children and adults alike will enjoy the display setups and product showcases. -
Perfect for Gifting or Collecting
Even if you’re not a collector yourself, these promotional gifts make great presents for anyone who is. They’re not available in stores outside the roadshow dates, making them truly exclusive. -
No Extra Cost—Just Show Up and Join In
Unlike some promotions that require high minimum purchases, this roadshow simply requires you to turn up at the right venue and engage with the event. You don’t need to break the bank to enjoy this collaboration. -
Multiple Dates and Locations for Accessibility
KitKat and Lotus’s have ensured that this roadshow reaches a wide audience by hosting it across multiple states and regions in Malaysia, from Penang and Kuala Lumpur to Melaka and Johor. This means that whether you’re based in the north, central, or south of the country, you’ve got a good chance of attending a roadshow nearby.
Where Can You Join the Fun?
The roadshow will be making its way across various Lotus’s outlets nationwide, spanning over seven weekends, giving ample opportunities to take part.
From Kepong to Taiping, the campaign is well-planned to make sure no fan misses out. Check the full list of dates and venues at the bottom of this post for a store near you. There will be two separate weekends for most outlets, allowing repeat visitors or those who missed the first round to have another go.
What’s the Catch?
Honestly—there isn’t much of one. Just remember that all items are available while stocks last, so once they’re gone, they’re gone. Also, standard terms and conditions apply, as with most promotional campaigns, so it’s good to check the details at the roadshow venue or on the official KitKat Malaysia Facebook page here.
Final Thoughts
KitKat’s collaboration with POP MART DIMOO is a delightful campaign that blends artistic charm with everyday indulgence. Whether you’re a student, a working professional, or a parent, there’s something special about walking away with an exclusive item simply by attending a promotional roadshow.
They’ve made the event accessible and fun, with exciting giveaways and cheerful designs that will resonate with fans of all ages. Add to that the allure of collectible DIMOO-themed items, and it becomes clear that this promotion is one worth adding to your weekend plans.
If you’ve ever collected POP MART toys or simply love KitKat, don’t hesitate. Make the time, pick a nearby Lotus’s location, and enjoy the opportunity while it lasts. This is more than a chocolate promotion—it’s a cheerful intersection of food, fun, and fandom. And with plenty of locations and dates to choose from, there’s every reason to join the fun.
Promotional/Event Details:
Date:
7 August–28 September 2025
Time:
According to store hours (typically 10:00am – 10:00pm)
Venue (Lotus’s Stores Nationwide):
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Lotus’s Kepong: 7–10 Aug, 14–17 Aug
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Lotus’s Mergong: 8–10 Aug, 15–17 Aug
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Lotus’s Penang E-Gate: 8–10 Aug, 15–17 Aug
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Lotus’s Ampang: 8–10 Aug, 15–17 Aug
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Lotus’s Paradigm: 23–24 Aug, 29–31 Aug
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Lotus’s Indera Mahkota: 22–24 Aug, 29–31 Aug
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Lotus’s Bagan Ajam: 29–31 Aug, 5–7 Sep
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Lotus’s Bukit Indah: 19–21 Sep, 26–28 Sep
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Lotus’s Melaka: 29–31 Aug, 5–7 Sep
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Lotus’s Taiping: 19–21 Sep, 26–28 Sep
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Lotus’s Cheras: 5–7 Sep, 12–14 Sep
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Lotus’s Bandar Bukit Puchong: 19–21 Sep, 26–28 Sep
Exclusive Giveaway Items:
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Limited Edition KitKat x POP MART DIMOO Tote Bag (at Lotus’s)
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Limited Edition KitKat x POP MART DIMOO Umbrella (at 99 Speedmart)
More info:
Official KitKat Malaysia Facebook Source
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