8–9 August 2025: Sunshine Malaysia, MILO® 75 Years Drink & Redeem Campaign Extended

If you’re someone who grew up with MILO®, chances are you have a soft spot for the familiar green packet and that unmistakable chocolatey taste. For decades, MILO® has not only been a staple in Malaysian homes but also a part of countless childhood memories. And this year, as they celebrate their impressive 75th anniversary, MILO® is going all out with something that goes beyond their classic beverage—it’s a chance for fans to collect, redeem, and relive a bit of their past while enjoying some modern-day rewards.

The Return of a Crowd Favourite – and It’s Extended Again!

MILO®’s 75-Year Drink & Redeem campaign has been such a hit that it’s been extended—again! This is excellent news for those who may have missed out on the previous redemption rounds. If you’ve been saving up those MILO® packets, now’s your time to shine because this round of redemption is happening on 8 and 9 August 2025 (Friday and Saturday), right at Sunshine Central’s B1 level, in front of Harvey Norman. The event runs from 10:00am to 10:00pm, giving you the whole day to drop by and participate.

But what’s even better is that this isn’t a typical roadshow-style event. Unlike the previous ones involving the MILO® Truck, this time the redemption will take place directly at the event location, making the whole process smoother and more accessible.

How Does It Work?

The redemption process is simple and straightforward, but it does require a little bit of planning in advance:

1. Collect a complete package of MILO® products. Make sure the expiry date on all packets is July 2025 or later.

2. Accumulate points based on your collection. Depending on your total, you’ll be eligible for different rewards:

   • 30 Points: Redeem something from the Kole MILO® Collection, which includes nostalgic and fan-favourite items like MILO® cups and the adorable MILO® Dino plush.

   • 50 Points: Go for the MILO® Active Collection, which features more lifestyle-oriented items like a folding chair or an origami-style tote bag.

3. Paste the collected packets (or proofs of purchase) onto the official redemption form and bring everything to the redemption counter at Sunshine Central B1.

Important Notes to Keep in Mind

• This campaign is open only to Malaysian citizens aged 18 and above. You’ll need to show your valid identification card when redeeming.

• Each person is allowed to redeem one item only, so choose wisely.

• Stock is limited, and redemptions are strictly on a first-come, first-served basis.

This extended redemption drive is not only about freebies—it’s also a chance to feel a little bit of nostalgia while treating yourself to some useful and quirky merchandise. Whether you’re collecting for yourself, your children, or even as gifts, the items available are practical and well-designed, showing the continued relevance of the MILO® brand in Malaysian homes.

Why Should You Make the Trip?

Let’s face it—these days, genuine promotions with quality giveaways are getting fewer and farther between. This MILO® 75-Year campaign, however, is one that really gives back to loyal customers. It’s not about spending hundreds for a lucky draw entry. It’s simply about enjoying a product many Malaysians already buy regularly and being rewarded for it.

Here are some reasons why this is worth making a trip for:

1. Celebrate 75 Years of MILO®: Very few brands can boast such a strong connection with generations of consumers. This celebration isn’t just about marketing—it’s a heartfelt nod to the people who made MILO® a household name.

2. Get Exclusive Merchandise: The rewards aren’t just typical branded keychains or stickers. These are exclusive, functional items that you can actually use—like folding chairs for picnics, totes for your daily shopping, and mugs that’ll definitely stand out in your kitchen.

3. Great Family Outing: Sunshine Central is a lively shopping spot, so while you’re redeeming your MILO® reward, your family can shop, dine, and enjoy other activities in the area. It makes for a wholesome weekend trip.

4. Simple Requirements: There’s no need to scan barcodes, download apps, or register online. This is a straightforward in-person redemption that anyone aged 18 and above can participate in, as long as they follow the instructions.

5. Perfect for Loyal Consumers: If you’ve already been buying MILO® regularly, this is essentially a free reward for something you already love. It’s also a great way to teach the younger generation about saving, collecting, and earning.

A Nostalgic Throwback with a Modern Touch

Let’s not forget how iconic MILO® has been in Malaysian culture—from school canteens and sports days to breakfast tables and late-night snacks. Their 75-Year milestone is a reminder of the enduring presence they have in Malaysian lives, and this redemption campaign lets people be part of that journey in a tangible way.

Whether you’re a long-time fan or someone discovering the brand anew, this is one of those rare promotional events where you truly feel appreciated as a consumer. It’s not every day that a brand celebrates its anniversary by giving you the chance to walk away with something meaningful just by doing what you already do—drinking MILO®.

A Few Tips Before You Go

• Arrive Early: Stocks are limited, so arriving early ensures you won’t be disappointed.

• Prepare Your Materials in Advance: Don’t wait until the last minute to gather your packets and stick them onto the form. Having everything ready will make the process smoother and quicker.

• Bring Friends or Family: While only one item can be redeemed per person, your group can each collect and redeem their own prizes. It’s a fun activity that could turn into a mini group outing.

Conclusion

For those who appreciate a well-thought-out and customer-friendly promotion, the MILO® 75-Year Drink & Redeem event at Sunshine Central is not to be missed. It combines the charm of nostalgia, the excitement of exclusive giveaways, and the simplicity of a direct, in-person redemption event. Whether you’re coming to relive childhood memories or simply to collect some cool MILO® gear, it’s certainly worth the trip.

Mark your calendars for 8–9 August 2025, prepare your MILO® packs, and head over to Sunshine Central. You’ll be walking away not only with a freebie but also with a piece of Malaysia’s most beloved beverage legacy.

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Promotional/Event Details:

Date: 8–9 August 2025
Time: 10:00am – 10:00pm
Venue: B1, Sunshine Central (In front of Harvey Norman)
More Info: Source via Facebook