For food lovers in Malaysia, especially those who appreciate high-quality seafood, there’s something special happening this August that should not be missed. Jaya Grocer, one of Malaysia’s most trusted names in premium grocery shopping, is bringing a fresh taste of the Norwegian fjords directly to their customers through an exciting Norwegian Fjord Trout Roadshow. Spanning multiple locations throughout the month, this promotion features air-flown trout at incredible prices – a rare chance for Malaysians to enjoy restaurant-quality seafood in the comfort of their own homes, without breaking the bank.
This limited-time promotion promises more than just a sale – it’s an experience that combines freshness, exclusivity, and value for money. Whether preparing sashimi, grilling fillets, or creating wholesome fish dishes at home, this deal offers a golden opportunity for both seasoned home cooks and adventurous foodies alike.
So, why should one seriously consider heading over to Jaya Grocer during this period?
1. A Rare Treat: Fresh Norwegian Fjord Trout, Air-Flown to Malaysia
The Norwegian fjord trout is known for its rich, delicate flavour and vibrant orange flesh. Sourced directly from the pristine waters of Norway, these trout are flown in to ensure maximum freshness. What Jaya Grocer is doing here is not just importing seafood – they’re bringing in a culinary experience.
Unlike typical frozen or long-transported fish, air-flown means that these fish arrive in top condition. For anyone who has tasted truly fresh seafood, the difference is unmistakable. This is the sort of quality often reserved for high-end restaurants – now made accessible for the average shopper during this roadshow.
2. Truly Competitive Pricing
Premium seafood doesn’t usually come cheap, especially not when it’s air-flown. Yet during this event, the prices are surprisingly accessible:
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Trout Whole: RM49.90 per kg
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Trout Fillet: RM95.90 per kg
These are prices that are difficult to beat, especially when one considers the source and quality. It’s an ideal time to stock up, whether for a family dinner, weekend gathering, or simply to enjoy top-grade seafood without stepping into a fine dining restaurant.
3. Free Gifts & Added Value
To sweeten the deal, Jaya Grocer is also offering free gift redemptions at the event – on a first-come, first-served basis. While these giveaways are subject to availability, it adds a delightful element of surprise and reward to the shopping experience.
This is more than a transaction – it’s an invitation to engage, participate, and enjoy added benefits just by being part of the roadshow.
4. Convenient Value-Added Services
Another highlight of this promotion is the cutting and vacuum packing service, which will be made available at the roadshow locations. This means customers can walk away with freshly prepared trout, portioned and packed to their liking – saving time, effort, and the need for specialised equipment at home.
Whether someone is buying a whole fish to slice at home or prefers their fillets neatly prepared for immediate cooking or storage, these services make it easy.
5. Multiple Locations – Spanning Across Selangor & Penang
The roadshow isn’t confined to just one store. Jaya Grocer is thoughtfully hosting this event at various popular outlets to make it more accessible for customers living in different parts of Malaysia:
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2–3 August: Sunway Carnival (Penang)
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9–10 August: Empire Subang & 1 Utama Shopping Centre (Selangor)
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15–17 August: The Gardens Mall (Kuala Lumpur)
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16–17 August: Elmina Lakeside (Selangor)
This regional spread makes it convenient for people to plan a visit to their nearest outlet and enjoy the promotion without the need to travel too far.
6. Earn GrabRewards Points with Flexible Payment
As part of enhancing customer rewards, Jaya Grocer is offering GrabRewards points for those who pay in-store via cash, debit/credit card, or GrabPay. This incentive is particularly attractive for regular shoppers and those who enjoy collecting and redeeming rewards through the Grab ecosystem.
It’s a smart way to make one’s spending work harder – especially when buying high-value items like premium seafood.
7. Exclusively for Jaya Grocer Members
This roadshow also extends its best benefits to Jaya Grocer members. If one isn’t already part of their membership programme, this might be the perfect time to sign up. Members not only gain access to these limited-time deals and perks but are also among the first to be informed about future offers, product launches, and more.
8. Online Option Available via GrabMart
Can’t make it to one of the roadshow locations? Jaya Grocer has got it covered. For those who prefer the convenience of shopping from home, selected products from this promotion may be available via GrabMart, allowing customers to shop online: https://grb.to/3Rd5m9S
While the freshness and full experience of the roadshow are best enjoyed in person, this online alternative ensures that no one misses out entirely – particularly useful for busy professionals or those with limited mobility.
Final Thoughts: Why This is More Than Just a Sale
When one considers the entire package – air-flown quality, attractive pricing, convenient services, exciting freebies, and the rewarding payment options – this roadshow becomes more than just a supermarket event. It’s a chance for food lovers and value-seekers alike to experience a taste of the Norwegian fjords, right here in Malaysia.
Even for those who have never tried trout before, this event presents a golden opportunity to experiment with new flavours in the kitchen. With services such as cutting and vacuum packing, plus the flexibility of online shopping and GrabRewards points, this roadshow truly covers every angle.
If there’s one food event not to miss this August, it’s this one. Head over to Jaya Grocer at any of the listed locations and take advantage of these unbeatable offers – while stocks last.
Promotional/Event Details:
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Date:
2–17 August 2025 -
Time:
During regular store hours -
Venue:
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2–3 August: Jaya Grocer, Sunway Carnival Mall
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9–10 August: Jaya Grocer, Empire Subang & 1 Utama Shopping Centre
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15–17 August: Jaya Grocer, The Gardens Mall
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16–17 August: Jaya Grocer, Elmina Lakeside
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Prices:
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TROUT WHOLE – RM49.90/kg
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TROUT FILLET – RM95.90/kg
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Other Benefits:
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Free cutting & vacuum packing services
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Free gifts while stocks last
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GrabRewards points available for in-store purchases using cash, card, or GrabPay
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Exclusive for Jaya Grocer members
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Online purchase via GrabMart: https://grb.to/3Rd5m9S
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Source Info:
Jaya Grocer Facebook Post
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