As Merdeka month draws near, there’s more than just patriotic spirit in the air—it’s also the perfect time to support local brands and score unbeatable bargains. From 3 to 31 August 2025, Segi Fresh Malaysia is rolling out its highly anticipated Hebat Lokal Deals Merdeka Promotion, offering amazing discounts on home-grown favourites and everyday essentials.
If there’s ever been a time to stock up your kitchen or pantry without putting a dent in your wallet, it’s now. Whether shopping for your family, running a food stall, or simply wanting the best value for your ringgit, this month-long sale is one that shoppers across Malaysia should not miss.
Why This Promotion is Worth Your Trip
Unlike other promotional events, the Hebat Lokal Deals isn’t just about discounts. It’s part of the broader Kempen Beli Barangan Malaysia—a national effort that encourages Malaysians to support local brands and products. What’s brilliant about this campaign is how it allows people to do their everyday shopping while directly uplifting Malaysian businesses. In other words, every ringgit spent goes further, both economically and practically.
Segi Fresh has made a name for themselves by curating high-quality fresh produce, dry goods, snacks, and household products at wallet-friendly prices. But this August, they’re taking it up a notch. With exclusive member deals, Purchase With Purchase (PWP) offers, hawker-friendly bulk buys, and a chance to win prizes, this isn’t your average grocery sale—it’s a full-blown value-packed shopping event.
Standout Offers on Malaysian Favourites
Some of the most popular Malaysian household brands are included in this promotion, with pricing that makes restocking a no-brainer. Here are just a few highlights:
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Puteri Sos Cili / Sos Tiram 900g – RM5.09/unit
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Sinar Kuih Bahulu Ori / Honey 20s – RM5.70/unit
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Kawan Roti Canai 5’s – RM6.69/unit
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Adabi Sardin 425g – RM8.50/unit
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Marina Tempura Nugget 750g (Member Price) – RM15.79/unit
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Patthiah Roti Paratha Ori 350g (Member Price) – RM5.59/unit
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Fernleaf CalciYum CMILK 5x110ml (Member Price) – RM4.39/unit
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Sunview USA Prune Juice 1.82L – RM23.10/unit
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Kimball Sos Tomato 2.6kg – RM8.29/unit
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Jasmine Super Blue Import Rice 10kg – RM35.99/unit
With such a variety, one could easily prepare a week’s worth of family meals, school lunchboxes, and even food stall items without overspending.
Why Becoming a Segi Fresh Member Pays Off
One major reason why this promotion is especially appealing is the member-exclusive pricing and perks. Signing up as a Segi Fresh Member is free and straightforward, and it opens the door to even better savings. For every RM1 spent, members collect reward points that can be redeemed later. There are also free e-vouchers, special event invitations, and exclusive weekly product deals.
Even More Savings with PWP & Weekly Deals
Another exciting feature of the Hebat Lokal campaign is the PWP (Purchase With Purchase) programme. With a minimum spend of RM30 in a single receipt, customers can unlock exclusive prices on additional products—perfect for topping up your basket or adding more value to your shop. Here are some of the exciting offers:
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Goodday Choc (6x200ml) – RM8.99/unit
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Huggies Dry Super Jumbo Pack – RM30.90/unit
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Depex Bleach Lemon / Regular 2x1L – RM5.00/unit
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Powercat Fresh Ocean Tuna 1kg – RM19.00/unit
These prices are significantly below the usual retail rate, offering families and bulk buyers alike a real opportunity to cut monthly expenses.
Promosi Penjaja & Cita Rasa Malaysia: Bulk Buys That Make Sense
Segi Fresh hasn’t forgotten the hawkers, café operators, or large families. The Penjaja & Cita Rasa Malaysia deals are specifically tailored to suit bulk buyers and those who need ingredients in larger quantities. Expect to find:
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Faiza Emas Rice 10kg – RM34.50
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BerKat Bihun 2.5kg – RM13.50
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EcoSafa Cooking Oil 5kg – RM29.59
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Buttercup 227g – RM7.99/unit
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Nescafe Classic 5-pack 300g – RM29.99
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Saji Mee (various flavours) 55g / 83g x12 – RM3.99/unit | RM47.69/carton
This selection is ideal not just for eateries, but also for big households and those preparing for festive gatherings.
A Chance to Win Big While You Shop
There’s an added bonus this August—Segi Fresh’s Buy & Win Contest. Anyone who shops and scans their receipt stands a chance to win fantastic prizes, including an iPhone 15, Avanti motorbike, and other exciting giveaways. This contest adds even more value and excitement to the shopping experience, giving customers a reason to return again and again throughout the promotion period.
Easy Access, Nationwide Coverage
The promotion is available at all Segi Fresh and Ehsan Segi Fresh outlets nationwide, meaning no matter where in Malaysia you are—from bustling city centres to suburban towns—you’ll likely find a participating branch near you.
You can locate the nearest Segi Fresh outlet and keep updated on current promotions by visiting their official website: https://segifresh.com.my
Final Thoughts: Why You Shouldn’t Miss This
What makes this particular promotion stand out isn’t just the discounts. It’s the way Segi Fresh has designed the campaign to benefit every type of shopper—casual, bulk, loyal customers, or new members. It’s a celebration of local brands, smart spending, and community support, all wrapped up in a shopping experience that offers more than just savings.
For households looking to stretch their ringgit further, for café and food stall operators needing reliable ingredients at great prices, or for anyone wanting to support Malaysian-made products—Segi Fresh’s Hebat Lokal Deals in August is the ideal time to stock up.
Make full use of the member perks, PWP deals, and join the contest while it lasts. It’s more than a sale—it’s a celebration of what it means to buy local and support Malaysia.
Promotional/Event Details:
Date: 3–31 August 2025
Time: During regular operating hours
Venue: All Segi Fresh and Ehsan Segi Fresh outlets nationwide
More info: https://segifresh.com.my
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