If there’s one thing that can light up a child’s imagination and even make adults reminisce about their younger years, it’s a good old-fashioned colouring contest. And this August, MIXUE Malaysia is giving everyone — young and young-at-heart — the chance to unleash their creativity through a fun and rewarding event: the Snow King Colouring Competition 2025. From 1 to 17 August 2025, this vibrant competition invites participants to bring the beloved Snow King character to life with colours, designs, and flair.
Now, here’s why it’s more than just a colouring activity — it’s a campaign that merges creativity, digital sharing, and community fun, all wrapped up with the chance to win a generous share of RM35,000 worth of prizes (that’s around $10,000 in Singapore currency). Yes, it’s open to Malaysians, but for those in Singapore with family or friends across the causeway — or if they happen to be visiting during this period — this is the perfect creative outlet with some added perks.
Let’s dive deeper into why this event is worth noticing and sharing.
Why People Should Get Excited About MIXUE Malaysia’s Snow King Colouring Contest
1. A Creative Outlet for All Ages
Unlike typical colouring contests that are often restricted by age, this one is open-ended in its format. MIXUE Malaysia is encouraging creativity in all forms — whether one prefers to use crayons and colour pencils the traditional way, or lean toward digital art with tablet and stylus. There are no rigid rules on style — just a themed template and imagination.
Participants can choose to colour an official template provided by MIXUE or freehand their own interpretation of the Snow King. Digital artists are also welcome, so long as the work reflects the campaign’s theme: “Colour Your Malaysia Snow King.” It’s inclusive, accessible, and flexible — which makes it incredibly engaging.
2. Multiple Ways to Participate
There are two main avenues to join — in-store and online — which increases accessibility for those who live far from MIXUE outlets or prefer to join from the comfort of home.
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In-store participation: Simply spend RM5 at any MIXUE Malaysia outlet and receive a colouring template along with RM1 discount vouchers — a nice extra for fans of MIXUE’s sweet treats like bubble tea, smoothies, and their famous soft-serve ice cream.
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Online participation: Those who aren’t near a store can still download the colouring template directly through a Google Drive link (linked below), print or digitally edit it, and upload their finished art to Instagram or TikTok.
The convenience of joining both digitally and in-person means this contest isn’t locked behind a paywall or geography. It’s very much open to wide participation, and that’s something worth highlighting.
3. Over RM35,000 Worth of Prizes to Be Won
What makes this contest even more compelling is the total prize pool: RM35,000, which is equivalent to approximately $10,000 in Singapore dollars. While the breakdown of individual prizes hasn’t been explicitly listed in the promotional content, based on past MIXUE campaigns, it’s safe to assume there will be multiple winners across various categories.
This generous prize offering will likely include cash vouchers, merchandise, or perhaps free MIXUE products for a year — though participants should always check the official terms and conditions (usually announced via their Facebook page or in-store).
4. A Campaign That Celebrates Malaysia’s Spirit
The contest theme “Colour Your Malaysia Snow King” cleverly ties in the cultural pride and vibrancy of Malaysia’s diversity. Participants are encouraged to incorporate elements that reflect Malaysian heritage — be it festive patterns, iconic landmarks, or cultural attire — into their Snow King artwork.
For Malaysians and those familiar with the country’s colourful identity, this is a chance to put their own unique spin on a beloved mascot. Even those from Singapore who know Malaysia well or have roots across the border might find this a nostalgic and enjoyable activity to engage in.
5. Digital Sharing on Instagram & TikTok
To take part officially, submissions must be posted on Instagram or TikTok with the hashtag:
#snowkingcoloringcompetition2025
And of course, participants need to tag MIXUE’s official account.
This integration of social media not only brings the competition into the digital age, but also opens up the platform for more visibility and fun. It allows participants to be part of a wider online community — seeing how others have coloured and interpreted the Snow King while sharing their own creative voices.
And don’t forget: once a participant has uploaded their artwork to Instagram or TikTok, they must comment on the official MIXUE Facebook post with the phrase:
“I WANT TO JOIN SNOW KING COLOURING COMPETITION”
That final step is crucial to be eligible for judging.
A Fun Way to Combine Family Time, Creativity, and Rewards
While the prizes are certainly a strong incentive, this event is also about bringing people together over a shared activity. Parents can sit down with their children to colour. Teenagers can show off their digital skills. Adults can revisit the joy of doodling and artistic expression.
And all of it culminates in a simple, celebratory competition that rewards not just skill, but imagination, spirit, and participation.
With school holidays and National Day season happening during this period in Malaysia, the timing is perfect for families to get involved. Plus, for Singaporeans with easy access to Johor Bahru and other parts of southern Malaysia, it could be a lovely day out — grab a dessert, pick up a colouring sheet, and join in the fun.
How to Participate in a Nutshell:
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Spend RM5 at MIXUE Malaysia to get a colouring template and voucher (in-store route)
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Or download the colouring template online from this link: https://drive.google.com/…/1izvPtioE1LFme92X8…
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Colour it freehand, digitally, or with any preferred tools
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Upload the final artwork to Instagram or TikTok with:
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The hashtag #snowkingcoloringcompetition2025
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Tag MIXUE’s account
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Then comment on their Facebook post: “I WANT TO JOIN SNOW KING COLOURING COMPETITION”
It’s that easy.
Whether it’s for the love of art, the joy of bonding with kids over colour pencils, or just for the thrill of joining a nationwide event, MIXUE Malaysia’s Snow King Colouring Competition 2025 is worth exploring. There’s charm, there’s heart, and most importantly — there’s a huge pool of prizes waiting to be claimed.
So grab your tools, sharpen your creativity, and colour your way to the top.
Promotional/Event Details:
Date: 1–17 August 2025
Time: All day (online and in-store submission during outlet business hours)
Venue: MIXUE Malaysia outlets nationwide and online submission via Instagram or TikTok
Google Drive Template Download: https://drive.google.com/…/1izvPtioE1LFme92X8…
Source: MIXUE Facebook Post
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