If there’s one thing that unites Singaporeans across all walks of life, it’s the insatiable craving for a good culinary challenge—especially when it’s free and comes with rewards. Now imagine a bold twist on pasta featuring the king of fruits—yes, durian. This isn’t just a dish; it’s a dare. And Italiannies is throwing down the gauntlet for those adventurous enough to face it.
From 25 July to 17 August 2025, every Friday to Sunday, Italiannies at The Curve is inviting thrill-seekers and food lovers to join their Durian Carbonara Challenge. It’s not for the faint of heart, but it might just be the most unusual (and fun) way to score a free pizza or even walk away with a RM50 cash voucher.
Now, before anyone scoffs at the idea of durian and pasta sharing a plate—pause for a moment. Durian, despite its polarising reputation, has long been celebrated across Southeast Asia for its complex flavours and creamy texture. Italiannies is taking a bold step by incorporating it into their signature carbonara, delivering something unexpected and undeniably memorable.
So, what makes this challenge so special? First off, it’s absolutely free to participate. That’s right—no purchase necessary. Just show up on any Friday, Saturday, or Sunday during the promotion period and be one of the first three individuals each day to sign up. With limited slots available—only three challengers per day—this is truly a limited-time experience that puts exclusivity right at the forefront.
The Rules are Simple—But the Flavour is Not
Participants will be served a full plate of Italiannies’ Durian Carbonara. The mission: finish it within 10 minutes. Think it sounds easy? The unique blend of rich durian paired with creamy carbonara might make this trickier than expected. Those who manage to conquer the plate within the time limit will earn themselves a free pizza voucher, good for their next visit.
And that’s not all. Italiannies is encouraging diners to document their attempt. Participants who upload a video of their challenge and tag Italiannies using the hashtags #ItalianniesDareYou and #ItalianniesDurianCarbonara stand a chance to walk away with an additional RM50 cash voucher.
This extra step turns a foodie challenge into a full-blown social moment—perfect for those who enjoy creating content or simply want to share their brave culinary adventure with friends and family online.
Why Take On This Challenge?
First, the obvious: it’s free. In today’s world, finding a no-strings-attached giveaway is a rarity. This one combines entertainment, food, and the opportunity to score future dining rewards—all without spending a cent.
Second, it’s an experience. Whether diners are seasoned durian lovers or curious first-timers, this unique fusion dish will push boundaries. Singaporeans are no strangers to food innovation, and this dish challenges expectations by marrying the East’s most infamous fruit with a classic Italian comfort staple.
Third, the limited slots mean each day’s challenge feels exclusive. It isn’t a mass promotion. It’s an event. Only three brave diners get to step up each day—making it something to brag about, especially for those who succeed.
Fourth, it encourages connection—be it through laughter with friends, playful rivalry among co-workers, or bonding over the unexpected flavours of durian carbonara. Food has always been a social experience, and this event leans into that by adding elements of fun and community participation.
And finally, it offers great value. Participants walk away with a free pizza voucher, and potentially RM50 in cash vouchers. That’s more than a meal; it’s a reward for courage, curiosity, and a strong stomach.
Tips for Participants
Thinking of signing up? Here are a few things to bear in mind:
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Arrive early. With only three slots per day, punctuality is crucial.
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Don’t underestimate the flavour. Even if one loves both durian and carbonara, their combination is bold and rich—so pace accordingly.
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Bring a friend to film the challenge (or use a stand). Uploading the video increases one’s chances of winning the bonus voucher.
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Embrace the experience. Whether one wins or not, the story alone is worth sharing.
The Curve as a Venue
For those who have never been to Italiannies at The Curve, it’s worth noting that this venue blends casual dining with a warm, inviting atmosphere. Located within a bustling lifestyle mall, The Curve is easily accessible and surrounded by shops, entertainment options, and other food outlets. So, even after the challenge, diners can spend the day shopping, catching a movie, or enjoying dessert.
Italiannies itself is known for bringing classic Italian fare with a slightly local twist. Over the years, it has built a reputation for hearty pasta, flavourful sauces, and indulgent pizzas—all served in generous portions.
This durian carbonara challenge adds another layer of fun to their offering, making it more than just a restaurant—it becomes a destination for daring diners.
Conclusion: A Challenge Worth Cheering For
In a world full of generic deals and forgettable promotions, Italiannies’ Durian Carbonara Challenge stands out. It’s got flair, flavour, and free rewards—all served in a spirit of fun and experimentation.
Singaporeans who live for food, seek out quirky experiences, or simply enjoy a good story to tell should make it a point to check this out. With only three slots per day, it’s advisable to DM Italiannies on Facebook to secure a spot in advance.
For those unsure about trying durian in pasta form—remember, life’s too short not to try something outrageous at least once. Whether one finishes the plate or not, this event promises to be one of the more unforgettable moments of the year.
So, grab a friend, mark the calendar, and dare to taste the king at Italiannies.
Promotional/Event Details:
Date: 25 July–17 August 2025 (Fridays to Sundays only)
Time: Limited to 3 participants per day (DM to book in advance)
Venue: Italiannies, The Curve
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