If there’s ever a time to restock your bookshelves with compelling fiction while supporting a noble cause, POPULAR Bookstore’s Fiction Carnival 4.0 is the perfect opportunity. Running all through July 2025, this exciting promotion offers more than just discounts—it brings together the love of reading, meaningful charity, and extra value with freebies and great deals on stationery and gadgets.
Whether someone is an avid reader or simply searching for a thoughtful gift, this month-long event provides every reason to visit POPULAR or HARRIS bookstores across Malaysia. With promotions curated around fiction titles and literacy support, this is not just a sale—it’s a movement that inspires book lovers to read more and give more.
Let’s take a deeper dive into what makes Fiction Carnival 4.0 worth the visit—and why skipping it would mean missing out on something truly worthwhile.
Why Should They Head to Fiction Carnival 4.0?
1. Rebates That Reward Every Reader
Nothing delights book lovers more than getting extra value on every purchase. For the entire month of July, POPULAR is offering a 10% rebate on selected fiction titles. That means the more someone indulges in stories that spark their imagination, the more they’ll save.
Whether it’s bestselling thrillers, heart-warming romance, or captivating fantasy novels, this rebate gives them more room in the budget to explore diverse genres. It’s a great excuse to tick off the titles on that ever-growing reading list or finally dive into a new series.
2. Support School Libraries While Shopping
In an inspiring gesture of community support, this carnival goes a step further. For every purchase made on selected fiction titles, a 10% sale benefit is channelled toward school libraries that need books.
So each time someone makes a purchase, they’re helping under-resourced schools build their library collections. It’s the kind of retail therapy that feels genuinely good—because it combines a personal love of reading with giving back to communities that need it most.
This makes it more than just another sale event. It’s a thoughtful initiative that encourages readers to be part of a wider mission—to bridge the educational gap through books.
3. Free Healing Series Bookmarks with RM100 Spent
Collectors and readers alike will appreciate the specially designed Healing Series Bookmarks—a beautiful set of five, available as a free gift with a minimum spend of RM100 nett on selected fiction titles.
These bookmarks are more than just page holders. Themed around healing and reflection, they add a touch of calm to any reading session. They’re also a lovely collector’s item or thoughtful inclusion in a gift set for a fellow book enthusiast.
This reward is ideal for readers planning to splurge on their favourite authors or those looking to purchase a handful of titles as gifts for friends or family.
4. Stationery and Gadget Deals for All Ages
It’s not just the book section that’s buzzing with deals. POPULAR has extended its carnival spirit to include exciting discounts on selected stationery, gadgets, and IT products.
From elegant notebooks to practical office supplies, tech accessories, and student must-haves, this is the moment to grab all the little extras that support everyday life and learning. Whether it’s a gift for a student, a home office upgrade, or just refuelling their stationery drawer, there are plenty of discounted finds waiting.
This added variety makes Fiction Carnival 4.0 a one-stop shopping experience, perfect for those who enjoy exploring beyond the book aisles.
A Great Month for Book Lovers and Bargain Hunters
For those who love fiction, the timing could not be better. July often marks the mid-point of the year—a time when routines start to slow down, school holidays take place, and there’s a bit more room for leisure activities. What better way to unwind than with a good book?
At the same time, POPULAR’s Fiction Carnival 4.0 has taken care to ensure the campaign is more than just promotional. It’s about curating an experience for people who find joy in reading and want to be part of something bigger than themselves.
The highlight isn’t just the monetary savings or the bookmarks—although those are wonderful incentives—it’s the underlying mission. By shopping during this carnival, customers are actively contributing to education and literacy development, especially in schools that truly need support. That’s something most sales simply don’t offer.
An Invitation to Rediscover Reading
POPULAR and HARRIS bookstores have always been more than retail spaces. They are quiet sanctuaries for readers, where people can explore ideas, stories, and learning tools. Fiction Carnival 4.0 is a wonderful reminder of this role.
During July, customers are encouraged not only to browse the latest fiction but to reconnect with the joy of reading—an activity that so many people lose sight of amidst their daily hustle. Whether it’s finding a new author, grabbing a classic that’s long been on the to-read list, or simply sitting down in-store to flip through a few chapters, this is the month to do it.
And for those unfamiliar with the joy of book hunting, Fiction Carnival 4.0 is a brilliant introduction. With deals, community spirit, and a little something extra for every shopper, there’s something here for readers at every stage of their journey.
Don’t Miss the Last Few Days
As the end of July nears, so does the closing chapter of this meaningful promotion. Those who’ve yet to visit a POPULAR or HARRIS bookstore should do so soon. It’s rare to find a promotion that combines value, community contribution, and freebies so seamlessly.
From now until 31 July 2025, the Fiction Carnival 4.0 continues to roll on across all participating stores in Malaysia. It’s the ideal time to pick up those fiction titles that have been sitting on their wish list and, in doing so, support a greater cause. They’ll walk away with great reads, exclusive bookmarks, and the satisfaction of making a difference.
Promotional/Event Details:
Date: 1–31 July 2025
Time: During regular POPULAR/HARRIS store operating hours
Venue: All participating POPULAR and HARRIS bookstores nationwide
Link: https://bit.ly/3yO8GU5
More Info: Facebook source
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