If there’s one thing skincare lovers and bargain hunters in Malaysia truly appreciate, it’s a promotion that goes the extra mile with free gifts, fun activities, and a hands-on experience. The Guardian x Dove Roadshow at IOI City Mall ticks all those boxes and more. Happening from 23 to 27 July 2025, this exclusive event is more than just a sale – it’s a full-fledged skincare experience that combines limited-time promotions, exciting games, and irresistible freebies.
For those looking to revamp their personal care routine or simply stock up on quality skincare essentials, this is the perfect opportunity to do so. Situated right in front of HomePro at IOI City Mall, this pop-up event by Guardian and Dove is bringing some of the best promotional offers directly to shoppers. But what makes this event truly worthwhile? Let’s dive into the details.
Exclusive Buy & Redeem Offers Worth Checking Out
What makes this promotion stand out is the generous Buy & Redeem programme that rewards shoppers instantly. Dove fans or anyone keen to try out their products can take home exclusive merchandise simply by spending on their range. Here’s what to expect:
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Spend RM40 on Dove products and receive a free Windchamber entry – a fun and engaging experience.
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Spend RM60 and take home an exclusive Dove Plushie, which is not available for sale elsewhere.
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Spend RM80 and redeem a Montigo Coffee Cup (colours are given at random). These high-quality tumblers are both trendy and practical.
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Purchase any Dove Hair Oil and get RM5 Touch ‘n Go credit for free – perfect for those always on the go.
All redemptions are on a first-come, first-served basis, and only while stocks last. Terms and conditions apply, so early visits are highly recommended to avoid disappointment.
Engaging Activities and Free Samples Await
The Guardian x Dove Roadshow is not just about shopping – it’s designed to be interactive and enjoyable. Visitors will find a number of activity stations aimed at letting them explore the Dove brand in a fun and memorable way.
Some of the highlights include:
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Snap & Post Challenge – Take a photo at the event and post it using the hashtags #freshonthego and #doveMY to join the social media fun and qualify for gifts.
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Fishing Game Station – Try your luck at catching floating fruits or flowers. It’s a light-hearted game that adds an element of excitement to your visit.
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Tester Booth – This is where people can test and experience Dove’s products first-hand before making a purchase.
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Sample Pack Redemption – Complete the interactive steps and walk away with a free Dove 70g Body Wash Sample Pack – a generous token from Dove for participating.
These activities are open to all during the event period and are designed to offer an immersive brand experience for every visitor.
Why Dove Products Are Worth Exploring
Dove has always been known for its gentle yet effective skincare, and their latest offerings are no exception. At this roadshow, visitors can discover their new body wash collection that features 24-hour hydration and a microbiome-gentle formula with skin prebiotics. This isn’t just about cleansing; it’s about nurturing the skin with ingredients that support skin health from the inside out.
Two crowd favourites are being showcased during the event:
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White Peach x White Tea – A refreshing and mildly fruity blend.
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Sakura Blossom – A soft, floral scent that evokes calm and elegance.
Trying these products at the Tester Booth gives shoppers a better understanding of how the formulas work and feel on their skin, helping them make a confident purchase decision.
Why This Roadshow is Worth Your Time
The Guardian x Dove Roadshow is not just another shopping event. It brings together everything skincare fans could ask for:
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Real Value – The Buy & Redeem deals offer great return on spend. RM40 can already get a fun experience, and just RM60 or RM80 unlocks truly appealing merchandise like a plushie or Montigo tumbler.
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Hands-On Discovery – Rather than buying blindly, shoppers are given the opportunity to test products and see what suits their skin needs. This helps reduce wasteful spending and ensures satisfaction.
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Family-Friendly Fun – With games like the Fishing Station and photo booths, it’s a wholesome event for friends and families to attend together.
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Perfect Mall Location – Held at IOI City Mall – one of the most popular shopping destinations in Malaysia – this roadshow is easily accessible. While visiting, people can also enjoy the mall’s vast selection of eateries, fashion outlets, and entertainment facilities.
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Limited-Time Appeal – The exclusivity of the plushies, cups, and samples, combined with the short duration of the event, makes it an urgent stop for collectors and Dove loyalists alike.
Final Thoughts
It’s easy to overlook pop-up promotions in shopping malls, but every so often, one comes around that truly offers something different. The Guardian x Dove Roadshow at IOI City Mall is a great example. Whether someone is a long-time user of Dove products or simply curious about upgrading their skincare routine, this event makes it easy, affordable, and enjoyable.
The gifts are high quality, the products are reliable, and the activities are thoughtfully curated to provide a full brand experience. And when those plushies and Montigo cups run out, they’re gone – so there’s a genuine reason to visit sooner rather than later.
Whether someone is dropping by after work, making a weekend mall outing, or just curious to see what Dove has lined up, this roadshow is well worth the detour. Bring a friend or two, and make the most of what Guardian and Dove are offering.
For more information or to shop online, they can visit the Guardian Online Store.
Promotional/Event Details:
Date: 23–27 July 2025
Time: Mall operating hours (usually 10:00am – 10:00pm)
Venue: IOI City Mall, In front of HomePro
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