25–29 July 2025: SOGO Malaysia, International Lipstick Day Exclusive Rewards

When it comes to beauty deals that genuinely feel worth the splurge, few things excite makeup lovers more than promotions tied to International Lipstick Day. And if there’s one department store in Malaysia that knows how to treat its customers right during this globally celebrated occasion, it’s SOGO Malaysia. From 25 to 29 July 2025, they are rolling out the red carpet at SOGO Kuala Lumpur and SOGO Johor Bahru with a range of exclusive gifts and experiences tied to your favourite lipstick purchases.

For anyone who has a passion for beauty or simply wants to pamper themselves a little, this is an opportunity not to be missed. Whether it’s adding a splash of bold colour to your makeup collection, grabbing a thoughtful gift for someone special, or simply enjoying the little indulgences that come with your purchase, this promotion is designed to offer more than just value—it brings a sense of occasion.

Why Lipstick Lovers Should Not Miss This

Lipstick is more than just a cosmetic item—it’s a statement of confidence, personality, and expression. SOGO’s International Lipstick Day promotion pays homage to that by offering beauty enthusiasts the chance to shop some of the most coveted brands while receiving complimentary gifts that are both practical and elegant.

During this special five-day event, customers will find exclusive deals from internationally acclaimed beauty brands such as Estée Lauder, Lancôme, Clinique, NARS, and more. These are brands known not only for their luxurious formulas but also for their trend-setting shades and long-lasting wear. If there’s ever been a time to stock up on your beauty essentials or experiment with new colours, this is it.

The deal sweetens further for SOGO Card Members. With a minimum spend of RM200, members will receive a FREE lipstick case—a stylish and functional accessory that’s perfect for storing your favourite shades safely in your handbag or vanity drawer. These exclusive cases are not just a complimentary extra—they’re a small luxury that adds value to your beauty routine.

Not a SOGO Card Member? There’s still something exciting in store. All customers who spend RM100 or more on lipstick purchases will be entitled to FREE engraving—either on the lipstick itself or a fragrance item. Personalisation has become a huge trend in beauty retail, and SOGO is offering shoppers the rare chance to make their lipstick or fragrance feel truly their own. This service adds a thoughtful, bespoke element to your purchase, whether you’re buying for yourself or as a gift.

It’s worth mentioning that the engraving service is only available while stocks last, which means the earlier you visit during the promotional period, the better your chances of securing these customised goodies.

Beauty, Customisation, and Experience—All Under One Roof

Part of the appeal of shopping at SOGO Malaysia, especially during a promotional campaign like this, is the experience itself. Unlike many online sales, this lipstick day promotion brings customers directly to the Ground Floor Beauty Hall, where brand counters are set up to offer personalised assistance, live demonstrations, and expert recommendations. This face-to-face interaction adds an extra layer of enjoyment and assurance that you’re choosing the right product for your needs.

The KL and JB outlets will both participate in this event, meaning it’s accessible for beauty lovers in different parts of the country. The beauty halls are known for their vibrant atmosphere and attentive staff, which makes shopping here feel a bit more special—especially during themed events like International Lipstick Day.

Another strong reason to take advantage of this promotion is the variety of participating brands. Estée Lauder and Lancôme, for instance, are famed for their elegant, wearable tones and hydrating formulas. Clinique caters to those with sensitive skin, while NARS is a favourite for bold shades and artistic expression. With such a well-rounded line-up, there is something here for everyone—whether your preference leans towards a nude matte or a fiery red satin.

Making It a Weekend Beauty Ritual

The promotion runs from Friday through Tuesday, which conveniently allows shoppers to pop in over the weekend. This can easily be turned into a fun day out—grab a friend, head to the beauty hall, test out shades, chat with brand consultants, and claim your exclusive gifts. It’s a rare blend of retail therapy and personal pampering all in one go.

If you’ve been on the fence about updating your lipstick collection, this is a smart time to do it. Not only are you investing in premium beauty products, but you’re also receiving extra value in return—customised engraving, an elegant lipstick case, and access to limited-time brand offers that are seldom available outside such promotions.

And for those who enjoy thoughtful gifting, there’s plenty of inspiration here too. An engraved lipstick or fragrance, paired with a complimentary case, would make for a wonderful birthday, anniversary, or appreciation gift. It’s personal, practical, and stylish—something most recipients would appreciate far more than an off-the-shelf purchase.

Final Thoughts

All in all, this isn’t just a sale—it’s a celebration of beauty and individuality. SOGO Malaysia’s International Lipstick Day campaign proves that even a small purchase can deliver big satisfaction when thoughtfully curated. Whether you’re a beauty enthusiast or simply looking for a reason to indulge, this five-day promotion is the perfect opportunity to treat yourself and maybe someone else, too.

So mark your calendars from 25 to 29 July 2025, and head over to SOGO Kuala Lumpur or SOGO Johor Bahru’s Ground Floor Beauty Hall. With top-tier brands, meaningful gifts, and a bit of flair through engraving, this is a lipstick day celebration that truly offers something special.

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Promotional/Event Details:
Date: 25–29 July 2025
Time: During store operating hours
Venue: Ground Floor Beauty Hall, SOGO Kuala Lumpur & SOGO Johor Bahru
Promotional Highlights:

• FREE Lipstick Case with minimum spend of RM200 (SOGO Card Members only)

• FREE Lipstick or Fragrance Engraving with minimum spend of RM100 on lipstick

• Deals from Estée Lauder, Lancôme, Clinique, NARS & more

• While stocks last. Terms and conditions apply.
  Source: SOGO Malaysia Facebook Post