If there’s one event beauty lovers in Malaysia should not miss this August, it’s the My Beauty & Cosmetics Expo happening at the Sunway Pyramid Convention Centre. Running from 1 to 3 August 2025, this exciting three-day extravaganza promises a paradise of skincare, makeup, wellness, and more—all under one roof. With free entry, flash deals starting daily at 2PM, over 500 renowned international beauty brands, and incredible gift redemption offers, this event offers a spectacular shopping and self-care experience.
So why should people make the time to attend this expo? For one, it’s not just another beauty fair with ordinary discounts and crowded booths. The organisers behind the My Beauty & Cosmetics Expo have gone above and beyond to create a comprehensive beauty and wellness journey that caters to enthusiasts, collectors, skincare lovers, professional makeup artists, and those just beginning their journey into the beauty scene.
A Beauty Wonderland of Global Brands
From the moment attendees step into the Sunway Pyramid Convention Centre, they will be greeted by a curated showcase featuring products from across the globe—including top-tier brands from the United States, United Kingdom, Korea, Japan, Taiwan, Australia, and more. Whether someone is looking for the latest Korean skincare innovation, clean beauty products from the UK, or high-performance cosmetics from the US, the variety available will certainly meet—and exceed—their expectations.
Over 500 brands will be featured, covering a wide range of beauty categories such as:
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Skincare
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Makeup
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Haircare
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Fragrances
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Nailcare
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Beauty tools
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Health and wellness supplements
In total, there are over 10,000 beauty products available at this expo. From hydrating serums and anti-ageing creams to foundation palettes and cult-favourite mascaras, this is the ideal place for attendees to discover both new and classic favourites—all in one space.
Why Flash Deals Make This a Must-Visit
The buzz around daily flash deals starting from 2PM is reason enough to plan a shopping day here. These aren’t just token discounts—they are genuinely worthwhile markdowns on popular products, offered at limited-time prices. Attendees are encouraged to plan ahead: set an alarm, add desired products to a wishlist, and be ready to grab them as they become available.
Flash deals at the expo mean that high-demand products could go for a fraction of their retail price. For budget-conscious shoppers and savvy beauty collectors, this is the moment to strike gold.
Exclusive Promotions You Won’t Find Elsewhere
This is not just a shopping event—it’s a full-on beauty experience. Attendees can enjoy several on-site promotions, such as:
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PWP (Purchase With Purchase) and GWP (Gift With Purchase) offers running all day long
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Direct booth payment, meaning no need to queue at a central cashier area
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Fast-lane entry when registering via the MySapu App, skipping long registration lines
The event is designed for convenience, ease, and excitement. There are no fussy redemption counters or complicated voucher systems—just direct, satisfying shopping.
More Than Just Shopping—It’s a Rewarding Day Out
What makes this event even more exciting is the array of gift opportunities that accompany one’s purchases and exploration:
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Free Welcome Gifts for attendees
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RM20 WOWcher Rewards—with over RM100,000 worth of rewards up for grabs
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Free gifts redemption with combined receipts worth RM300 and above
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Booth-hopping games to win additional freebies
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Expert beauty advice available on-site for those looking to understand what products suit their skin type, needs, or beauty goals
These thoughtful extras add value to the experience beyond the products themselves. Whether someone is going alone, with friends, or with family, there’s something fun and exciting around every corner. The event is structured to feel like more than just shopping—it’s an opportunity to indulge in a self-care journey that feels special and fulfilling.
Who Should Visit This Expo?
This event is ideal for:
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Skincare enthusiasts looking to try global bestsellers or niche natural brands
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Makeup lovers who enjoy discovering new palettes, foundations, and lipsticks
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Haircare shoppers hoping to find effective treatments or styling tools
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Wellness-focused individuals seeking supplements, natural remedies, and healthcare solutions
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Beauty professionals, such as makeup artists, spa owners, or salon operators, sourcing the best for their clients
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And anyone who simply enjoys pampering themselves or giving thoughtful beauty gifts to loved ones
Whether someone is upgrading their skincare routine, scouting for gift sets, or hoping to try a new serum or sunscreen, they’ll find an impressive variety at this expo.
Get In, Shop Smart, and Go Home with More Than Expected
With no admission fee and plenty of gifts, the My Beauty & Cosmetics Expo offers unbeatable value. Plus, the central and convenient location at Sunway Pyramid Convention Centre makes it highly accessible for visitors from across the Klang Valley and beyond.
What sets this expo apart is its focus on experience. It’s not just a sale—it’s a celebration of beauty. It combines massive brand variety with exclusive deals, expert insights, and gifting opportunities that elevate the entire event.
If there’s a best time to stock up on essentials, explore new brands, and have some pampering fun while scoring excellent value, 1 to 3 August 2025 is it.
Make sure to download the MySapu App beforehand to enjoy fast-lane entry, and don’t forget to bring reusable bags to carry home all the beautiful new finds.
Promotional/Event Details:
Date: 1–3 August 2025
Time: 11:00AM – 9:00PM daily
Venue: Sunway Pyramid Convention Centre (Level CP4), Bandar Sunway, Selangor
Admission: Free
Highlights:
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Flash Deals Daily (from 2PM onwards)
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500+ global brands
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10,000+ beauty & wellness products
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Free gifts and WOWcher rewards
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Expert advice and booth activities
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Download MySapu App for fast-lane entry
Official Source: https://www.facebook.com/100046401954746/posts/

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