If parents across Malaysia are looking for a fantastic opportunity to spoil their children with quality merchandise featuring their favourite characters — without breaking the bank — then this upcoming weekend at SOGO Kuala Lumpur will be just the ticket. From 25 to 27 July 2025, the iconic SOGO department store is bringing back their Weekend Specials, and it’s geared specifically toward children. For three exciting days, families can enjoy a vibrant array of merchandise from popular brands such as Marvel Wear, BoBoiBoy, Ultraman, Transformers, Hello Kitty, and many more.
What’s the catch? There isn’t one — items start from as low as RM10, making this a not-to-be-missed sale, especially for parents wanting to shop smart for school holidays or upcoming birthdays.
This isn’t merely a discount event. It’s a joyful shopping experience for children and parents alike, transforming the 4th Floor Children’s Department at SOGO Kuala Lumpur into a wonderland of colour, cartoon heroes, and character-themed fun.
Why Families Should Make Their Way to SOGO This Weekend
1. Genuine Value for Money
Let’s be honest, shopping for children can sometimes feel like an endless cycle of “I want that” moments. But with starting prices as low as RM10, this sale makes it possible for parents to say “yes” a little more often — without feeling guilty about the budget. SOGO has a reputation for hosting genuine sales, and this is one of them.
Rather than scattering around various stores or waiting for online delivery, parents can get everything in one place — and enjoy significant savings while they’re at it.
2. Beloved Characters All in One Place
There’s something magical for children about shopping for items that feature the characters they love. Whether it’s a BoBoiBoy T-shirt, a Marvel superhero hoodie, or a Hello Kitty school bag, these branded items often come at premium prices. However, during this special weekend event, shoppers can score deals on a wide selection of these high-demand items.
Character-themed merchandise is not just trendy — it’s also something children truly cherish. Whether for school, playtime, or everyday wear, these items quickly become favourites in a child’s wardrobe or toy box.
3. Convenient City Location
SOGO Kuala Lumpur is centrally located, making it highly accessible for families from both Klang Valley and surrounding areas. A trip to SOGO is already a regular affair for many — and now there’s more reason than ever to go. Not only can parents shop the Weekend Specials, but they can also take advantage of the many restaurants and cafes nearby to make it a complete day out.
4. Limited-Time Urgency Creates Real Value
The promotion only runs for three days, from 25 to 27 July 2025, and anyone familiar with past SOGO sales knows that the most sought-after items tend to fly off the shelves early. That’s why those looking to score the best deals should plan to arrive early and shop smart.
The 4th Floor Children’s Department will be fully stocked, but rest assured, hot picks are expected to move fast. So, whether you’re shopping for clothing, accessories, or other character-themed goodies, it’s best to get there before the crowd.
What to Expect at the Weekend Specials
Here’s a sneak peek at what families can look forward to during the promotion:
-
Marvel Wear: From Captain America to Spider-Man, fans of the Marvel Universe will have their pick of clothing and accessories. Great for casual wear and school outfits alike.
-
BoBoiBoy: Malaysia’s home-grown superhero continues to capture young hearts. Fans can look forward to a wide range of merchandise, including apparel, bags, and stationery.
-
Ultraman & Transformers: For action lovers, this is a golden opportunity to snag officially licensed gear that would typically cost more elsewhere.
-
Hello Kitty: The timeless icon that girls adore will be featured prominently, offering everything from cute fashion items to adorable bags.
-
And More: The surprises don’t stop there. Other favourite characters and themes are expected to be included in the specials, making it a well-rounded shopping experience.
With something for every child — whether they’re into superheroes, classic animations, or local favourites — this sale feels more like a celebration of childhood than just another retail event.
Planning Your Visit to Maximise the Deals
To get the most out of this deal, it pays to plan ahead. Here are a few tips:
-
Arrive Early: Doors open at 10 AM. Being one of the early birds ensures the widest selection and the best prices.
-
Bring the Kids: Letting children choose their own merchandise can be a fun experience — and it’s a great way to get a feel for what they truly love.
-
Make a List: It can be easy to get swept away in the excitement, so jotting down what’s needed ahead of time can help shoppers stay focused.
-
Explore Other Departments: Once the kids are sorted, why not check out the rest of SOGO for more family-friendly deals? SOGO frequently runs multiple promotions at once, so there could be additional surprises waiting.
A Sale That Brings Smiles All Around
This 25–27 July 2025 Weekend Specials Sale at SOGO is a wonderful opportunity for families to bond while shopping for great bargains. It’s events like this that prove shopping can be both practical and joyful. The magic lies in being able to surprise a child with something they love — and being able to do it without overspending.
Beyond just discounted prices, this promotion captures the spirit of fun and childhood wonder. Whether it’s about preparing for the new school year, rewarding children for good behaviour, or just adding a little cheer to the weekend, this sale ticks all the boxes.
So, if they’re planning a trip to the city, make sure SOGO Kuala Lumpur is on the list. With exciting goodies, popular characters, and budget-friendly prices, this is one event every family will want to be part of.
Promotional/Event Details:
Date: 25–27 July 2025
Time: 10:00 AM – 9:30 PM
Venue: 4th Floor, Children’s Department, SOGO Kuala Lumpur
Source: SOGO Malaysia Facebook Post
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Malaysia. Advertise with EverydayOnSales Malaysia.