Looking for the perfect reason to indulge in some beauty shopping? Whether you’re a makeup enthusiast, a fragrance lover, or simply looking to refresh your vanity kit, SEIBU at The Exchange TRX is where all the action is this July. From 16–31 July 2025, this luxury department store is hosting a limited-time Beauty Bonanza Promotion that’s got beauty aficionados buzzing with excitement.
Here’s what makes this promotion truly worth checking out: cash rebates, exclusive freebies, mini makeovers, and luxury gifts with purchase – all centred around some of the biggest global beauty brands. Whether it’s treating yourself to a new lipstick or updating your fragrance wardrobe, you’ll get extra value with every ringgit spent.
Let’s dive into what shoppers can expect and why this is a deal too good to miss.
Why You Should Visit SEIBU The Exchange TRX for This Promotion
First and foremost, SEIBU has curated an event that’s tailored specifically for beauty lovers. And what makes it even more appealing is that every ringgit you spend gives you something in return. Here’s how it works:
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Spend RM600 on cosmetics and fragrances, and you’ll receive RM60 free – no strings attached.
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Additionally, you’ll receive an extra RM30 rebate for every subsequent RM300 spent.
This means if you’re planning to revamp your entire beauty kit or buying early gifts for birthdays or festivities, your purchases are rewarded handsomely.
But beyond the savings, what makes this event stand out is the generous line-up of gifts with purchase, exclusive brand-specific promotions, and complimentary services that transform the experience into something memorable. Let’s explore some of the standout offers from iconic brands participating in this campaign.
Brand Highlights and Exclusive Offers
1. Huda Beauty
Huda Beauty fans are in for a real treat:
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Buy any 2 lip products and receive RM30 OFF instantly.
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On top of that, enjoy up to RM50 in instant rebates and free gifts worth up to RM365. This is a great time to grab those cult-favourite liquid lipsticks or try out their newest launches.
2. Shu Uemura
A touch of luxury with every visit:
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Receive a complimentary lip touch-up from their beauty specialists.
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Try their popular kinu rouge cream and get a mini lipstick worth RM65, absolutely free. Great for slipping into your purse or travel bag.
3. Estée Lauder
For those who love flawless skin:
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Enjoy a complimentary lip touch-up and take part in a personalised consultation session.
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Walk away with 7-day foundation samples tailored to your skin tone.
4. Shiseido
High-quality skincare and makeup:
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With any purchase of a Shiseido lipstick, receive a mini lipstick valued at RM97. This luxe mini addition makes for the perfect travel essential or gift.
5. Decorté
Pampering redefined:
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Purchase above RM250 in Decorté makeup and get a 2-piece beauty gift worth RM184.
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Also, enjoy a complimentary Radiant Makeup Service for that glowing finish before an evening out.
6. Sisley
A touch of elegance:
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With any lip product purchase, receive a travel-size So Intense Mascara.
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Also, enjoy a free lip makeover service, adding to the indulgent experience.
7. Clinique
Timeless beauty for every age:
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Spend a minimum of RM150, including any lip product, and walk away with a deluxe size Almost Lipstick in Black Honey, one of the brand’s most iconic shades.
8. Gucci Beauty
Luxury meets artistry:
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With the purchase of any 2 lipsticks, receive a complimentary lipstick holder.
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Also included is a makeup touch-up service, adding that red-carpet finish.
9. Burberry Beauty
Classic British charm:
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With any purchase of 2 Burberry lipsticks, receive deluxe miniatures of Burberry Kisses and fragrance samples – perfect for gifting or exploring the brand’s fragrance range.
What Makes This Promotion More Than Just a Sale?
There’s a real charm to this campaign – it’s not just about discounts or monetary value. It’s about experience and pampering, the sort of beauty event that makes a regular shopping trip feel like a celebration.
From on-the-spot lip touch-ups to tailored foundation consultations, visitors can experience firsthand the quality and artistry behind each brand. This is particularly ideal for those who might be hesitant to invest in new makeup or skincare without trying it. Here, you get to test, consult, and walk away with free minis that allow you to try the product at your own pace.
Not to mention, it’s the perfect opportunity to discover new brands or finally invest in that high-end lipstick or foundation you’ve been eyeing. And with the rebates and gift-with-purchase incentives, your money stretches further than usual.
The fact that SEIBU The Exchange TRX is the venue also adds to the appeal. A premium shopping destination in Kuala Lumpur, SEIBU is known for housing luxury and exclusive international brands. Their beauty halls are elegantly laid out, the service is polished, and you’re always welcomed with expert advice and attention.
Make It a Beauty Day Out
Why not gather some friends or loved ones and turn it into a full beauty experience? Whether it’s treating yourself to a few beauty essentials, getting pampered with makeup services, or exploring new scents and formulations, there’s something incredibly fun about diving into a beauty wonderland filled with generous gifts and savings.
Also, with the ongoing Merdeka sales happening in other stores around the same area, it’s the perfect time to maximise your trip to The Exchange TRX.
Final Thoughts
Beauty promotions of this calibre don’t come around often – especially those that offer multiple layers of rewards, including instant discounts, luxury brand gifts, and free professional services. Whether you’re shopping for yourself or others, the SEIBU Beauty Bonanza Promotion is worth planning for.
It’s not just a sale. It’s a curated beauty experience, crafted to bring joy to every shopper and to deliver exceptional value for every ringgit spent. From high-end skincare to luxurious lipsticks and complimentary beauty services, this event ticks all the right boxes for beauty lovers in Malaysia.
Promotional/Event Details:
Date: 16–31 July 2025
Time: 10:00 AM – 10:00 PM
Venue: SEIBU, The Exchange TRX, Kuala Lumpur
For more details: SEIBU Facebook Post

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