When it comes to creatively blending quality tea culture with lifestyle and charm, CHAGEE Malaysia has been steadily winning hearts across the country. Known for its modern interpretations of classic oriental teas, this popular tea brand has built a reputation for elevating tea-drinking experiences beyond the ordinary. Now, from 18 to 20 July 2025, they are giving fans something extra special to talk about – an adorable Bes-tea Plushie Pop-Up Event that’s sure to melt hearts and raise excitement levels at two of their flagship outlets: CHAGEE Sunway Pyramid and CHAGEE IOI City Mall.
This isn’t just another regular promotion. This is a chance to dive head-first into a delightful weekend full of smiles, surprises, and snuggles. With exclusive plushies up for grabs and the irresistible appeal of CHAGEE’s signature drinks, this pop-up event is not just a visual treat but also a celebration of all things cosy and comforting.
So, what makes this event worth your time? Why should shoppers, tea lovers, and even casual passers-by make the trip to Sunway Pyramid or IOI City Mall during this particular weekend? Let’s unpack the experience.
A Cuteness Overload for Tea Lovers
CHAGEE’s Bes-tea Plushie Pop-Up is more than just a merchandise display—it’s a full-blown celebration of friendship, joy, and the charming world of tea culture. Those who have visited CHAGEE before will understand how much effort they put into their brand presentation and customer experience. With every outlet echoing a mix of modern Chinese elegance and warmth, stepping into a CHAGEE location already feels like entering a serene sanctuary.
But during these special three days, the atmosphere will take on a new level of adorable, thanks to the arrival of their limited-edition plushies. These are not your run-of-the-mill soft toys—they are crafted to be the perfect Bes-tea companion, whether one is relaxing with a cup of tea, working from home, or simply decorating a bedroom.
Where Tea Meets Lifestyle
CHAGEE is not just about taste; it’s about lifestyle. Over the years, they have become more than just a destination for bubble tea or traditional oolong. They’ve cultivated a loyal fan base that appreciates their commitment to quality, aesthetics, and culture. Events like the Bes-tea Plushie Pop-Up reinforce their position as a lifestyle-driven brand, offering consumers more than just products—they provide moments.
Whether one is a loyal CHAGEE fan or someone newly introduced to the brand, this pop-up offers the perfect opportunity to get immersed in their tea lifestyle. Not only can shoppers enjoy their favourite drinks, but they’ll also have the chance to meet and bring home a bespoke plushie designed to complement the brand’s look and feel.
Exclusivity That Creates a Buzz
Another compelling reason to attend is the exclusivity of the event. The plushies are only available from 18 to 20 July 2025, and only at CHAGEE’s Sunway Pyramid Flagship and CHAGEE IOI City Mall outlets. That’s a tight window, and it makes the event feel all the more special. For collectors, tea lovers, or anyone looking to surprise a loved one with a charming gift, this is a golden opportunity.
Exclusive merchandise often brings with it an air of excitement and urgency—and CHAGEE’s team knows how to deliver on that feeling. Pop-ups like these typically generate a lot of buzz, drawing fans from across Klang Valley and beyond. And with the rise of plushie culture among young adults and Gen Z, it’s easy to see why this promotion will become a trending weekend destination.
Capture the Moment – Literally
In today’s social media-savvy world, no event is complete without the perfect photo opportunity. The pop-up event will undoubtedly include thoughtfully decorated spaces and themed installations for that ultimate Instagram-worthy shot. CHAGEE understands that part of enjoying a cup of tea is also capturing the moment, and this plushie event is the perfect setting to do just that.
Visitors can expect photo spots, decor that fits their signature brand elegance, and plenty of interactive moments. Bring a friend, sip on your favourite jasmine green milk tea, and pose with the new plushie – it’s a memory in the making.
More Than Just a Drink – It’s an Experience
Let’s not forget the reason many fall in love with CHAGEE in the first place – their expertly brewed tea. Whether one prefers fragrant jasmine, roasted oolong, or the refreshing taste of their fruit tea series, there’s something on the menu to complement every palate. During the plushie pop-up, it’s the ideal time to pair a fresh cup of tea with the exclusive plush companion. The juxtaposition of comfort drink and cuddle buddy makes for a truly wholesome experience.
By participating in this event, customers are engaging in a moment curated with heart, charm, and thoughtfulness. It’s the kind of event that leaves people not just satisfied with what they’ve purchased, but emotionally fulfilled too.
Perfect for Families, Couples, and Friends
Whether looking for a weekend activity with the kids, a cute date idea, or just a way to unwind with friends, this event is ideal. It’s light-hearted, cheerful, and family-friendly. It’s also an easy way to introduce someone new to the CHAGEE brand. And let’s be honest – who wouldn’t be charmed by a plush toy that celebrates tea culture?
Even those who might not be regular tea drinkers could find themselves drawn in by the plushie designs, the event atmosphere, and the chance to be part of something unique.
A Quick Reminder – Stock is Likely Limited
Since this is a pop-up event with a limited timeframe, availability of the plushies may be on a first-come, first-served basis. Those hoping to get their hands on the Bes-tea plush should plan their visit early in the day. Arriving early not only helps avoid the weekend crowds but also increases the chances of walking away with the most adorable CHAGEE keepsake.
Final Thoughts
In a time when shopping centres are brimming with promotions and pop-ups, CHAGEE has managed to stand out by keeping their concept meaningful and visually engaging. The Bes-tea Plushie Pop-Up Event is a celebration of what CHAGEE does best—bringing people together over great tea, presented with charm and creativity. Whether you’re a devoted tea drinker or simply looking for a memorable weekend activity, this is a promotion worth making time for.
Don’t miss out—mark the dates and head over to one of the two participating CHAGEE outlets. Snag your Bes-tea, enjoy your favourite brew, and soak in the joy that comes with simple pleasures and shared moments.
Promotional/Event Details:
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Date: 18-20 July 2025
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Time: During operating hours
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Venue:
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CHAGEE Sunway Pyramid Flagship
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CHAGEE IOI City Mall
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Event: Bes-tea Plushie Pop-Up – Limited-time exclusive plushie giveaway with CHAGEE purchase
More Info:
CHAGEE Official Facebook Post
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