If there’s one thing that Malaysians love after receiving their monthly salary, it’s indulging in a well-deserved treat. That’s why Secret Recipe Malaysia is once again bringing back their much-anticipated “Gaji Coming” Promotion—an irresistible offer that sweet-toothed fans will not want to miss.
Happening for one day only on 24 July 2025, from 12pm to 5pm, this special salary-time delight will give cake lovers the perfect excuse to take a midday break and enjoy something sweet without breaking the bank. For just RM29, customers can enjoy 3 slices of cake, making it an incredible value, whether one is dining solo or planning a mini dessert-sharing session with friends or colleagues.
Let’s break down why this promo deserves a spot on everyone’s calendar and how one can make the most out of it.
Why They Shouldn’t Miss This Deal
1. Unbeatable Value for Premium Cakes
Secret Recipe is known for serving consistently delicious and high-quality cakes. From their signature Chocolate Indulgence to the classic New York Cheese and the vibrant Red Velvet, their cake menu is a favourite across generations. At an average price of RM11 to RM14 per slice on regular days, getting 3 slices for RM29 means significant savings.
That’s like paying less than RM10 per slice—a price one rarely sees nowadays for premium, café-style cakes served in air-conditioned comfort.
2. Perfectly Timed with Payday
The timing of the promotion—24 July, from 12pm to 5pm—could not be more perfect. Most employees receive their salary around this period, and what better way to reward oneself than with something indulgent and satisfying? Whether it’s for an afternoon break during work hours or a takeaway treat after clocking out, this is a great way to celebrate the fruits of one’s labour.
3. Bonus for SR Rewards Members
On top of the already sweet deal, Secret Recipe is throwing in an additional bonus for their SR Rewards members. With every Gaji Coming cake deal purchased, members are entitled to one FREE sachet of SR Ipoh Black Coffee or White Coffee.
This adds more value to the deal, especially for those who love a hot cuppa with their slice of cake. The sachets are a delightful way to bring a bit of Secret Recipe’s quality into one’s home or workplace. These free sachets are available across Peninsular Malaysia and Sarawak outlets, so most patrons can benefit from this extra perk.
4. Dine-In or Takeaway Convenience
Whether customers prefer to savour their cake inside a cosy Secret Recipe outlet or enjoy it in the comfort of their home or office, this promotion accommodates both dine-in and takeaway options. This flexibility is great for those with different schedules or preferences, especially on a weekday.
5. The Social Appeal
Cake is meant to be shared. With three slices available per RM29 deal, it’s the perfect chance to share dessert with friends, colleagues, or family. It also makes for a thoughtful and affordable gesture—buy a few slices and surprise someone with their favourite flavour.
What to Keep in Mind
There are a few important details to ensure one doesn’t miss out on this sweet deal:
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The promo is only valid on 24 July 2025, between 12pm and 5pm—so punctuality matters. Once the clock hits 5pm, the deal ends, and regular prices resume.
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It is available at all Secret Recipe outlets nationwide in Malaysia.
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Customers can purchase up to 6 slices per receipt, which means up to 2 promo sets per person.
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While the deal applies to all categories of sliced cakes, do take note that Brownies and Chocolate Lava are not included.
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The pricing of RM29 applies to dine-in, and it already includes 6% SST and 10% service charge, so no surprise charges at the cashier.
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This deal cannot be stacked with other ongoing promotions, discounts, or set meals, so plan accordingly.
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And lastly, it’s important to note that everything is while stocks last—so if one has a specific flavour in mind, it’s best to visit early in the day.
Why This is a Must-Experience Promotion
In a time when prices for F&B are steadily rising, promotions like Secret Recipe’s Gaji Coming offer are both rare and refreshing. It provides customers with a tangible reward that doesn’t feel like a compromise. One gets the same high-quality cakes that Secret Recipe is famous for, paired with an added coffee bonus for members—all at a significant markdown.
Moreover, promotions like this aren’t just about savings—they also offer a pause in the routine. Having something to look forward to mid-week can do wonders for morale. Whether it’s a quick break from the office, a relaxing dessert moment alone, or a casual cake date with someone special, this campaign encourages people to treat themselves for working hard.
And let’s not forget the brand’s loyalty to its members. The inclusion of free coffee sachets just for being a SR Rewards member highlights Secret Recipe’s commitment to adding value for its returning customers.
Planning Tips:
To maximise this promotion, here are a few tips:
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Download the SR Rewards app and register before the promo day if one isn’t already a member. This ensures eligibility for the free coffee sachet.
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Visit early to have a wider choice of cakes, especially popular ones like Chocolate Indulgence, Tiramisu, or Oreo Cheesecake.
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Consider takeaway if one cannot dine in during working hours.
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Team up with friends or colleagues and split the deal to try different flavours without overindulging.
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Follow Secret Recipe’s official Facebook page to stay updated on future promos and ensure no changes to terms and timing.
Conclusion
When a brand like Secret Recipe puts out a value-driven campaign like this, it’s more than just a marketing gimmick—it’s an opportunity for Malaysians to enjoy premium quality at an affordable price. Whether one is a cake connoisseur or simply enjoys a sweet treat every now and then, this one-day promotion on 24 July 2025 is certainly worth pencilling into the diary.
If the idea of three decadent cake slices for RM29 already sounds tempting, the added coffee bonus for SR Rewards members just sweetens the deal further. It’s a celebration of payday, indulgence, and reward—all rolled into one.
Make sure to mark the date and enjoy the treat, because this is one deal that won’t be back until the next “gaji” wave hits.
Promotional/Event Details:
Date: 24 July 2025
Time: 12:00pm – 5:00pm
Venue: All Secret Recipe outlets across Malaysia
Details: Get 3 cake slices for RM29. SR Rewards members get 1 free sachet of Ipoh White/Black Coffee with each deal. Valid for dine-in and takeaway. Limited to 6 slices per customer per receipt. While stocks last.
More Info: https://www.secretrecipe.com.my/…
Facebook Source: Secret Recipe Malaysia Facebook Post
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