If there’s one thing that children and even adults can never quite resist, it’s the chance to unleash a bit of wild, uninhibited fun — and what better way to do that than with a good, old-fashioned ROAR? Toys”R”Us Singapore is back with a brilliantly fun and quirky campaign that’s sure to spark joy, laughter, and a healthy dose of imagination. They’re inviting everyone to take part in their Dino Roar Challenge, a roaringly good Instagram competition with a rewarding prize of a $150 Toys”R”Us Gift Card for the most creative dinosaur roar video submission.
Running until 31 July 2025, this digital giveaway is a fantastic opportunity for families, children, content creators, and even nostalgic adults who grew up visiting Toys”R”Us to participate in something uniquely delightful and possibly walk away with a hefty voucher to splurge at one of the most beloved toy stores in the region. Whether one is naturally loud, enjoys impersonating Jurassic giants, or simply wants an excuse to be silly online, this campaign hits all the right notes.
What’s the Dino Roar Challenge All About?
In a world full of competitive digital content and staged perfection, sometimes all people need is a light-hearted challenge that allows them to let loose. And that’s exactly what this campaign delivers. All one has to do is:
-
Record a video of their most creative dinosaur roar – this could be anything from loud and thunderous to squeaky and comical.
-
Upload that video to Instagram, tagging @Toysrus_sg and using the hashtag #DinoRoarChallengetru.
-
Make sure the Instagram profile is set to public so the organisers can hear and judge the roar.
-
Submit the entry before 31 July 2025.
What makes this campaign particularly fun is that there are no restrictions on age or background – anyone can participate. Whether it’s a toddler roaring into a toy microphone or a parent dressing up in a T-Rex costume for comic effect, this is all about being creative, surprising, and unapologetically wild.
Why Should You Participate?
There’s more to this campaign than just winning a gift card. Let’s take a deeper look at why it’s worth joining in:
1. A Refreshing Dose of Play
Life can often feel too serious — especially for parents balancing work and home responsibilities or children caught up in school and tuition schedules. The Dino Roar Challenge serves as a timely reminder that play is important, no matter how old someone is. It encourages participants to take a pause from the stress, have fun, and bond as a family.
2. Creative Outlet for All Ages
The challenge invites everyone to be as inventive and expressive as possible. Whether someone opts for background props, costumes, editing effects, or dramatic delivery, the only limit is their imagination. It’s also a great chance to engage children in a small, manageable creative project — ideal for school holidays or rainy day fun.
3. Free to Join, Fun to Do
There’s absolutely no purchase required, and no complicated registration process. It’s just about creating a short video and uploading it to Instagram — simple and inclusive for just about anyone with a smartphone.
4. Social Media Exposure for Aspiring Creators
For budding influencers or content creators, this is also an opportunity to showcase creativity on a public platform. Not only does one stand a chance to win, but they may also catch the attention of others online who appreciate fun and originality.
5. A Great Prize to Win
Let’s talk about that $150 Toys”R”Us Gift Card. For many households, toys, educational games, and even baby essentials can be a frequent and sometimes costly part of parenting. Winning this voucher means having the freedom to shop from a wide selection of products – from LEGOs and board games to outdoor gear and nursery essentials – without spending a single sen. It’s a practical reward with delightful potential.
Tips for a Winning Entry
To help boost chances of standing out, here are some helpful ideas to make the roar go viral – or at least get noticed by the Toys”R”Us team:
-
Think like a dinosaur – How would a T-Rex roar differently from a Stegosaurus or a Velociraptor?
-
Add personality – Funny costumes, wigs, or even a family pet joining in can add a unique flair.
-
Include props or toys – Integrating dinosaur figures or themed toys can help amplify the roar’s context.
-
Background effects – Add a jungle scene, thunder effects, or dramatic background music to elevate the production.
-
Keep it original – The more unexpected the approach, the higher the chance of making an impression.
More Reasons to Stay Engaged with Toys”R”Us Singapore
Even if someone doesn’t win, staying connected with Toys”R”Us Singapore is still worthwhile. They often run seasonal promotions, special giveaways, and festive events throughout the year. By participating in such campaigns, customers get access to early bird announcements, flash sales, and exclusive deals both online and in stores.
Also, their stores remain one of the few retail spaces where children can actually interact with the toys, try out demos, and engage with themed zones. That physical experience is something online stores can’t quite replicate, and a gift card could go a long way during any future shopping spree.
A Perfect Activity for Schools, Kindergartens, and Childcare Groups
This campaign could also be an exciting mini-project for educators and childcare providers. Organising a group recording session and posting a collaborative roar could be a fun classroom activity, encouraging teamwork, communication, and confidence building. It also gives children a chance to appear on a social media platform in a safe and playful setting.
In Summary
The Dino Roar Challenge by Toys”R”Us Singapore is one of those rare marketing campaigns that genuinely invite people to be themselves – silly, bold, spontaneous, and most importantly, creative. It promotes play, imagination, and connection at a time when these elements are more valuable than ever. And with a generous $150 Gift Card on the line, there’s certainly a roaring good reason to take part.
Don’t wait too long – let them hear that roar before 31 July 2025.
More details:
https://www.facebook.com/100064966380836/posts/
Promotional/Event Details:
Date: Now till 31 July 2025
Time: Anytime – Submit before deadline
Venue: Online via Instagram – Upload and tag @Toysrus_sg with hashtag #DinoRoarChallengetru
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Malaysia. Advertise with EverydayOnSales Malaysia.