Cool Treats and Hot Dramas: Ai-CHA x Viu Promotion Worth Checking Out This July!
When it comes to beating the Malaysian heat, there’s no better way to do it than with a creamy scoop of ice cream in hand. But what if that cool cone could also open the door to a week of premium streaming entertainment? That’s exactly what Ai-CHA and Viu are offering in their latest collaborative promotion – a perfect blend of indulgence and entertainment that runs from 7 July to 3 August 2025.
This campaign is not just about selling ice cream. It’s about turning a small purchase into a mini escape – a week of unwinding in front of the screen, guilt-free, while enjoying delicious frozen treats. If you’re a fan of Korean dramas, Asian variety shows, or just love value-for-money deals, this is one campaign you should not miss.
Let’s break down why this deal stands out and why Malaysians should take full advantage of it.
What’s the Deal All About?
Ai-CHA, known for their playful ice cream offerings and vibrant outlets, has joined forces with Viu, one of Asia’s most popular streaming platforms, to offer something exciting for both the tastebuds and the screen. For every Ai-CHA ice cream purchased during the promo period, customers will receive a complimentary 7-day Viu Premium Lite subscription.
This means you not only get to enjoy your dessert, but you’ll also get access to exclusive dramas, movies, and premium shows on Viu – all without spending a sen more beyond your usual ice cream treat.
What makes this deal appealing is its simplicity. No need for complex redemptions or filling up forms. Just walk into any participating Ai-CHA outlet, buy your favourite flavour, and receive a unique code to activate your one-week Viu Premium Lite access. Easy and straightforward.
Why Is This Worth Your Time?
In a fast-paced society where everyone is constantly looking for something that offers more value, this promotion does exactly that. Instead of just enjoying an ice cream cone and calling it a day, customers are essentially receiving entertainment content valued at a premium price – for free.
Here’s why this deal is particularly attractive:
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Double Delight for the Same Price
When customers buy Ai-CHA’s ice cream, they’re not just paying for a dessert. They’re also receiving a limited-period subscription to one of the most well-loved streaming platforms. This turns an everyday indulgence into a bonus-laden experience. -
A Great Excuse to Explore Ai-CHA Flavours
For those who haven’t tried Ai-CHA before, this is a golden opportunity. Their flavours range from classic vanilla and chocolate to fun, quirky options with toppings and swirls that appeal to both young and old. It’s a small luxury with big returns. -
Perfect Timing for Binge-Watching
Whether it’s the school holidays, a mid-year break, or just a rainy evening indoors, having access to a premium streaming service for a week can transform downtime into entertainment time. With a lineup that includes hit dramas and newly released Asian films, Viu is ideal for winding down after a long day. -
Supports the Local Food Scene
Promotions like these also give a boost to the local dessert market. Ai-CHA, as a brand, has been carving its name into the local scene, and this collaboration with Viu reflects their effort to engage more meaningfully with their customers. -
Great for Sharing the Fun
Even if customers aren’t personally into dramas or online streaming, these codes make for great little giveaways to family or friends. A simple cone could brighten someone else’s week.
How to Redeem the 7-Day Viu Premium Lite Access
Here’s the step-by-step guide to enjoying this offer:
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Visit Any Participating Ai-CHA Outlet
During the promotion period (7 July to 3 August 2025), head to an Ai-CHA branch and purchase any ice cream cone of your choice. -
Receive the Redemption Code
With your purchase, you’ll be handed a special code. This code unlocks a 7-day Viu Premium Lite subscription. -
Follow the Instructions to Activate
Instructions will be provided along with the code. It’s a simple activation process via the Viu website or app. Once redeemed, enjoy seven full days of ad-free, premium content.
A Closer Look at Viu Premium Lite
Not all streaming services are created equal, and Viu has cemented its place among Malaysia’s favourite platforms thanks to its focus on Asian content. The Premium Lite plan gives viewers access to:
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HD streaming of top Korean, Japanese, Chinese, Thai, and Malaysian dramas and shows
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Early access to newly released episodes
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An ad-free viewing experience
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A wide library of popular and exclusive content
So for those who’ve been holding back on subscribing, this is the perfect trial opportunity – no hidden costs, no commitments. Just grab a cone and go.
What Should Customers Be Aware Of?
As with all promotions, there are a few things to keep in mind:
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This offer is valid only from 7 July to 3 August 2025, so make sure to visit an Ai-CHA outlet within that timeframe.
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It’s on a while stocks last basis – once the redemption codes are out, the offer ends.
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Only one redemption code is provided per ice cream purchase, so if customers want more access days, they’d need to make additional purchases.
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Customers should follow the redemption instructions accurately to avoid activation issues.
Final Thoughts: Why Make the Trip?
There’s something refreshing about a deal that’s both simple and satisfying. The Ai-CHA x Viu Premium Lite promotion is one such offer that delivers on its promise. It’s not extravagant or flashy – it’s simply good value.
With no hoops to jump through, it appeals to everyone from students to working professionals and families looking for a small treat that brings joy beyond just the dessert itself. It’s affordable, enjoyable, and adds a little bit of drama (the good kind) into the week.
In short, this promotion brings people together – over ice cream, over shared dramas, and over a shared love for getting more out of everyday moments.
Promotional/Event Details:
Date: 7 July–3 August 2025
Time: All Day, During Outlet Operating Hours
Venue: Participating Ai-CHA Outlets Nationwide
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