If you’re someone who enjoys discovering fresh beauty brands and experimenting with new looks, then this limited-time promotion at SOGO Kuala Lumpur is not to be missed. Whether you’re a seasoned makeup lover or someone just getting started in the world of beauty, C-Beauty x SOGO is offering a delightful experience that deserves attention.
Running now until 31 July 2025, the C-Beauty Beauty Bash is bringing a spotlight to some of the most exciting and up-and-coming Chinese beauty labels that are making waves across Asia. Located at the Ground Floor Beauty Hall of SOGO Kuala Lumpur, this campaign offers a unique opportunity to explore a blend of aesthetics—ranging from daring, bold colours to soft, everyday elegance.
Why Should Malaysians Be Excited?
Beauty lovers in Malaysia are no strangers to global beauty brands. However, Chinese beauty—popularly referred to as C-Beauty—has been steadily growing in reputation for its innovation, affordability, and trend-setting packaging. This promotion introduces them to five standout names that are creating a buzz among beauty enthusiasts worldwide.
What sets this promotion apart is that these C-Beauty brands are not always easily accessible in local retail stores. By featuring them under one roof, SOGO Kuala Lumpur is giving shoppers an exclusive look and feel of what these brands offer—something one wouldn’t typically get outside of online platforms or international trips.
Let’s take a closer look at the five must-know brands showcased at this event:
1. KATO-KATO – Bold and Artistic Makeup
Known for its unapologetically bold and creative style, KATO-KATO is perfect for those who treat makeup as an art form. Whether it’s graphic liners, dramatic eyeshadow palettes, or vibrant lip colours, this brand speaks to the confident, expressive individual who isn’t afraid to be noticed. Their colour stories are intense and daring, yet beautifully wearable when applied with a soft touch. Malaysians looking to make a statement will find a lot to love here.
2. ZEESEA – Innovation Meets Eastern Elegance
This brand has been trending for its highly pigmented eyeshadows, unique collaborations with museums like the British Museum, and luxurious packaging that turns heads. ZEESEA combines modern formulas with the elegance of Eastern culture. Imagine having a compact that resembles a piece of art—it’s a collector’s dream. Their products are often infused with skincare benefits too, which adds extra value to your purchase. At this event, shoppers can explore their offerings in person instead of relying on guesswork from online listings.
3. FLORTTE – Playful, Colourful, and Fun
If your style leans towards youthful, charming, and a bit whimsical, then FLORTTE is your go-to brand. Think heart-shaped lip glosses, pastel blushes, and cute packaging that makes every makeup bag a little more delightful. It’s not just about looks—the formulas are comfortable and ideal for Malaysia’s humid weather. For students, teens, or anyone looking for affordable options without compromising on quality, FLORTTE brings the fun back into beauty shopping.
4. HOLD LIVE – Sleek and Stylish Everyday Glam
HOLD LIVE offers a more minimalistic, modern take on beauty. Their packaging is sleek, the colours are wearable, and the entire line speaks to the modern urban lifestyle. If you’re looking for an easy-to-use makeup brand that suits both work and casual weekends, HOLD LIVE delivers. From versatile eyeshadow palettes to elegant lipsticks, this brand fits perfectly into the life of someone who wants to look polished without spending hours on makeup.
5. SHIMANG – Soft and Korean-Inspired Beauty
Finally, for those who are inspired by Korean beauty trends but want a slight twist, SHIMANG blends the best of Korean soft makeup styles with a touch of Chinese innovation. Their products focus on enhancing natural beauty with lightweight textures, delicate tones, and skin-friendly ingredients. If you’re after a subtle, clean look that’s perfect for day-to-day wear, SHIMANG is likely to become your new favourite.
A Deal Worth Exploring
Apart from the impressive lineup of brands, another reason to visit is the while stocks last clause. Since this is a limited-time showcase, there’s a chance that certain popular items may sell out before the end date. That sense of urgency gives this event an exclusive appeal—if you don’t go soon, you might miss out on trying these beauty gems in person.
Another highlight is the convenience of being able to physically test and feel these products before buying. Often, shoppers are hesitant to purchase new brands online due to lack of swatches, misleading product photos, or uncertainty about shades. Here at SOGO’s Beauty Hall, they can try everything right there—matching foundation tones, experimenting with eyeshadow, or testing lipstick textures.
This hands-on experience not only reduces buyer’s regret but also adds to the enjoyment of shopping. There’s nothing quite like swatching a shimmery shadow on your wrist or finding that perfect shade of nude lipstick that suits your skin tone.
Great For Gifting Too
Another reason to check out this promotion is the fact that many of the C-Beauty products come in uniquely designed packaging—ideal for gifting. Whether it’s a birthday, an anniversary, or just a thoughtful present for someone special, the products from these five brands are visually striking and offer something different from your standard high-street beauty buys.
The SOGO Experience
SOGO Kuala Lumpur itself is an iconic shopping destination, especially among those who enjoy discovering value-for-money deals and exploring new brands. With a spacious beauty hall and dedicated counters, it allows a comfortable and engaging shopping journey. Coupled with the friendly staff and professional advisors, it’s the perfect venue to learn more about C-Beauty trends without the pressure of a sales push.
SOGO has always been known for bringing unique events and fresh concepts to its shoppers, and this latest C-Beauty campaign is a reflection of that continuing effort to offer value-driven, trendy experiences for their customers.
So, if you’re in or around Kuala Lumpur this month, don’t miss your chance to explore what C-Beauty has to offer. It’s not every day that such a thoughtfully curated selection of Chinese beauty brands comes together in one accessible location. Whether you’re looking to refresh your makeup bag, find new favourites, or simply explore what’s trending across Asia, this is one shopping event worth attending.
Promotional/Event Details:
Date: Now till 31 July 2025
Time: Follows SOGO Kuala Lumpur operating hours
Venue: C-Beauty Counter, Ground Floor Beauty Hall, SOGO Kuala Lumpur
Source: SOGO Malaysia Facebook Post
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Malaysia. Advertise with EverydayOnSales Malaysia.