If anyone has been waiting for the perfect time to refresh their beauty essentials or add new finds to their skincare or makeup shelf, the moment has arrived. This July, BHG Singapore is making waves with an exciting SG60 Celebration Sale, offering limited-time deals that shoppers would not want to miss. Running from 1 to 31 July 2025, this event isn’t just about discounts—it’s a way for them to honour Singapore’s 60th birthday in style, all while letting their loyal customers enjoy some well-deserved treats.
As one of Singapore’s most established department stores, BHG has long been recognised for its diverse range of products, quality customer service, and forward-thinking retail strategies. Whether it’s fashion, lifestyle items, homeware, or beauty selections, BHG remains a dependable go-to. And when it comes to seasonal promotions like this one, they always deliver something special.
This SG60 promotional campaign focuses specifically on beauty products—a category where BHG truly excels. Shoppers who head over to the online store will be greeted with an attractive line-up of beauty deals, curated for both value and variety. From cult-favourite skincare brands to trendy makeup must-haves, the SG60 celebration collection has been tailored to offer shoppers a rewarding and indulgent experience.
Why should people take notice of this deal?
It’s not every day that a brand decides to mark a milestone like SG60 with such customer-centric value. BHG is not only offering discounts, but also tapping into what beauty lovers genuinely look for: affordability, trusted brands, and limited-time exclusivity. This means that those browsing the online collection will likely find products they’ve had on their wishlist—now at a fraction of the usual price.
Even if someone isn’t usually a beauty shopper, this might just be the time to consider trying something new. For instance, BHG carries an array of skincare products suitable for all skin types, which is ideal for beginners looking to build a routine. Meanwhile, makeup enthusiasts can explore a wide palette of colours and finishes from international and local beauty labels.
And with Singapore’s online shopping ecosystem being as efficient as it is, customers can browse and purchase these discounted products from the comfort of their homes, avoiding the crowd yet enjoying the celebration.
What kind of items are included in this SG60 sale?
While the full list of products is hosted on the official BHG SG60 collection page, expect to see a delightful mix of beauty essentials:
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Skincare sets that promote glowing, youthful skin
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Cleansers, toners, and serums for daily routines
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Makeup items including foundations, blush, lipsticks, and eyeshadow palettes
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Exclusive limited-edition sets that are only available during this promotional period
Some items even come with bonus gifts or bundle prices, making it an even better time to stock up. Whether it’s a familiar brand or a new name that catches someone’s attention, the savings make experimenting less of a gamble and more of a rewarding discovery.
Is this a good time for gifting?
Absolutely. With mid-year festivities and birthdays happening around this time, the SG60 promotion offers a golden opportunity for gifting. A luxury face serum or a beautiful makeup set from BHG’s beauty collection can be a thoughtful, well-priced present that looks far more extravagant than it costs.
Plus, the limited-time nature of this sale adds an exclusive touch to the gift. The recipient would be getting something special that’s not available year-round, giving the gesture more meaning.
Perfect for beauty beginners and veterans alike
Whether someone is diving into skincare for the first time or is a seasoned beauty product collector, the BHG SG60 promotion caters to all levels. Beginners will find great starter products with useful information and reviews on the product pages. Meanwhile, beauty veterans might spot old favourites or trendy new additions at discounted prices—making it an ideal time to repurchase or explore.
Shopping made easy
To make the most of this sale, shoppers can simply visit BHG Singapore’s SG60 promotion page. The layout is intuitive, with products sorted by category and price, allowing customers to navigate and search with ease. Payment options are secure, and delivery is fast, reliable, and often includes free shipping thresholds.
This seamless digital experience enhances the value of the sale itself. There’s no need to deal with queues or wait for in-store promotions. Everything from browsing to checkout is efficient, ensuring a smooth shopping experience.
Limited-time exclusivity
Because the promotion only runs from 1 to 31 July 2025, it’s important for shoppers to act fast. With strong demand expected—especially for cult-favourite brands and exclusive sets—quantities may be limited. Savvy shoppers know that deals like these often disappear before the end of the promotion due to high demand, so early access is highly recommended.
BHG has made it clear that this SG60 celebration is about more than just price cuts—it’s about giving something meaningful back to their loyal customers. The carefully selected beauty items in this promotion reflect a high standard of quality, and the discounts are significant enough to feel like a real reward.
In essence, this is more than just a sale—it’s a celebration of beauty, savings, and the enduring connection between BHG and its customers. Whether someone is stocking up, trying something new, or purchasing a gift, the SG60 promotion offers a golden opportunity to enjoy more for less.
Promotional/Event Details:
Date: 1-31 July 2025
Time: All day, online
Venue: BHG Online Store – SG60 Beauty Promotion Collection
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