For many Malaysians, the mere mention of durian brings a smile to the face. Known as the “King of Fruits,” durian is a love-it-or-hate-it delicacy, but for those who love it, there’s often no such thing as too much durian. Now, durian enthusiasts have a new reason to rejoice—Bee Cheng Hiang Malaysia has just launched their all-new Durian Cake, made from 100% real D24 durian, and it’s truly something worth getting excited about.
Let’s take a closer look at why this new snack is not just another seasonal release, but a must-try for every durian fan out there.
A Modern Take on a Traditional Favourite
Bee Cheng Hiang is well-known in Malaysia for their high-quality bakkwa and traditional Chinese snacks. With this new launch, they’re taking a step into innovative snacking by combining heritage with modern convenience. Their newly introduced Durian Cake is made from pure D24 durian and comes in an easy-to-carry, individually packed form—perfect for people who are constantly on the go or just want to enjoy a durian treat without the mess.
The first thing that makes this product stand out is its ingredient list. Many durian-based snacks rely heavily on artificial flavours or preservatives to mimic the real taste of durian, but this one doesn’t. Bee Cheng Hiang’s Durian Cake is made with 100% real D24 durian—and that’s it. No glutinous rice flour, no preservatives, and no artificial additives. This ensures that each bite delivers the genuine, creamy richness and aroma of D24 durian without any compromise.
Why D24 Durian?
For those unfamiliar, D24 is a premium durian variant often regarded for its bittersweet flavour, dense texture, and fragrant profile. It is one of the most sought-after varieties in Malaysia, especially among durian lovers who enjoy a rich and balanced taste. By selecting D24 as the core ingredient, Bee Cheng Hiang is clearly appealing to the more discerning palates who appreciate top-quality fruit.
Versatile and Convenient
One of the key highlights of the Durian Cake is how easy it is to consume. Each piece is individually wrapped, making it clean and mess-free—ideal for popping into a bag, lunchbox, or even a car’s glove compartment. Whether you’re travelling, at work, or just relaxing at home, you can easily open a pack and enjoy the intense flavour of durian anytime you fancy.
Bee Cheng Hiang also suggests pairing the Durian Cake with ice cream or yoghurt for an extra indulgent treat. The soft and creamy texture of the durian goes surprisingly well with cold desserts, creating a blend of flavours that both refreshes and satisfies. It’s a clever way to modernise traditional flavours without losing the original essence.
Affordable Luxury
Durian, particularly premium varieties like D24, doesn’t usually come cheap. However, Bee Cheng Hiang has managed to price their Durian Cake very reasonably. At just RM28.90 per box (90g), it offers a great value proposition for those who want an authentic durian experience without having to buy an entire fruit.
This also makes it a great gift option—especially for family or friends who live overseas and miss the taste of real Malaysian durian. The neat and modern packaging gives it a premium look, while the authentic taste inside ensures it delivers on its promise.
Ideal for Gifting or Sharing
Durian may be a polarising fruit, but for those who enjoy it, it’s a flavour that’s hard to beat. This makes the Durian Cake not just a personal indulgence, but also a thoughtful gift. With festive seasons like Hari Raya Haji and Mid-Autumn Festival approaching, it’s a good time to stock up on meaningful and delicious treats for loved ones.
Because it’s individually packaged, it’s also convenient for sharing in an office setting or among friends and family at gatherings. No need to worry about odours or sticky fingers—the Durian Cake offers all the goodness of durian in a neat, tidy form.
Where to Get It
The Durian Cake is now available at all Bee Cheng Hiang outlets across Malaysia and can also be purchased through their official website. If you’re someone who prefers to shop from the comfort of home, just head to the product page here:
https://www.beechenghiang.com.my/Durian-Cake-90g/
It’s worth noting that the product might not stay long on the shelves—especially during the durian season when demand is typically high. So if you’re thinking of trying it or gifting it, it’s best not to wait too long.
A Taste of Malaysia in Every Bite
At the end of the day, Bee Cheng Hiang’s Durian Cake offers something rare—a snack that delivers authenticity, quality, and convenience all in one. It allows durian lovers to indulge in their favourite fruit in a way that’s mess-free, travel-friendly, and affordable.
It’s not just a new product; it’s a celebration of one of Malaysia’s most iconic flavours. Whether you’re a longtime fan of durian or someone curious to explore what the fuss is about, this is the kind of promotion that genuinely deserves attention.
So if you’re looking to treat yourself or surprise someone with a unique Malaysian delicacy, this is an offer worth checking out. With its high quality, fair price, and innovative packaging, Bee Cheng Hiang’s Durian Cake is setting a new standard for local snacks.
Promotional/Event Details:
Date: 3 July 2025 Onward
Time: While stocks last
Venue: All Bee Cheng Hiang outlets in Malaysia and online at https://www.beechenghiang.com.my/Durian-Cake-90g/
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