If you are a fan of all things crunchy, chocolaty, and wonderfully wafer-filled, then there’s a roadshow event in town that dessert lovers and bargain hunters in Malaysia simply should not miss. Loacker, the well-loved Italian confectionery brand known for its delicious wafers and rich alpine chocolate treats, is throwing a special celebration—and they are inviting everyone to join in the fun.
From 1st to 6th July 2025, Loacker will be hosting their 100 Years Roadshow at the Old Wing Concourse of 1Utama Shopping Centre, near the Nespresso outlet. This is no ordinary brand showcase—it’s a lively, interactive celebration of a century’s worth of quality, heritage, and joyful snacking. Visitors are invited not only to enjoy Loacker’s delightful treats but also to participate in their engaging Gashapon Machine and Handwind Chamber for a chance to win exclusive Loacker merchandise.
For those unfamiliar with Loacker, this brand hails from the heart of the Italian Alps and has long been renowned for its dedication to quality ingredients, sustainable sourcing, and of course, heavenly wafers. Whether it’s their crispy vanilla wafers or those indulgent chocolate-covered Napolitaners, Loacker has consistently impressed generations of snack lovers across the globe—and now they’re marking 100 years of success with a fun-filled roadshow.
Why Visit the Loacker 100 Years Roadshow?
Let’s face it—when a legacy brand like Loacker hits the 100-year milestone, it’s more than just a birthday party. It’s a thank-you to fans, a nostalgic reflection on tradition, and an exciting invitation for new fans to come on board. And there are plenty of good reasons why Malaysians should stop by this event at 1Utama.
1. Interactive Gashapon and Handwind Chamber Activities
Everyone loves the thrill of trying their luck—and this event delivers exactly that. The Gashapon machine, a Japanese-style capsule toy dispenser, is a highlight of the roadshow. With a simple turn, visitors can receive a mystery prize, which may include exclusive Loacker merchandise such as limited-edition tumblers, pillows, or puzzles.
Meanwhile, the Handwind Chamber adds a bit of excitement and physical interaction to the mix. This engaging experience is designed to entertain and reward participants with branded giveaways, making it a perfect stop for both adults and children alike.
2. Exclusive Merchandise – First Come, First Served
Loacker is not simply giving away ordinary items. They are offering premium collectibles—stylish and functional merchandise that fans would be proud to own. These include pillow sets, drink tumblers, and creative puzzles, each item inspired by the brand’s legacy and flair.
However, quantities are limited, and the giveaways operate on a first-come, first-served basis. So it’s best to arrive early if you wish to walk away with something special. This makes the event even more enticing for loyal Loacker fans and collectors.
3. Strategic and Convenient Location
The roadshow is being held at the ever-popular 1Utama Shopping Centre, one of the largest and most visited malls in the Klang Valley. Located in the Old Wing Concourse near Nespresso, the event space is easily accessible and perfectly positioned amidst high foot traffic areas.
So whether one is planning a shopping day, catching up with friends over coffee, or spending the weekend with family, this event fits seamlessly into a typical mall outing. That makes it not only fun but also convenient.
4. Celebrate a Brand with True Heritage
There is something undeniably charming about a brand that has lasted for 100 years. Loacker has maintained its reputation for crafting snacks without artificial colours, flavourings, or preservatives—all while keeping the taste consistent and authentic.
This roadshow gives visitors a glimpse into the brand’s century-long story, allowing them to connect with Loacker on a deeper level. It’s a celebration of trust, consistency, and shared moments over wafers and chocolate.
5. It’s Free – and Family Friendly
There’s no entry fee to enjoy the activities or participate in the giveaways at the Loacker Roadshow. This makes it a budget-friendly way to enjoy a day out with loved ones. Kids will be thrilled by the interactive setups, while adults can rediscover nostalgic favourites or try new flavours from Loacker’s expansive range.
It’s also an opportunity for families to capture lovely moments together. The vibrant and Instagram-worthy booth setups are ideal for snapping some cheerful photos.
Loacker’s 100 Years of Sweet Success
Established in 1925, Loacker has always stood out for its commitment to high-quality snacks that stay true to natural ingredients. The brand’s origin in South Tyrol, a region in the heart of the Alps, adds a romantic touch to its heritage—one where clean air, fresh milk, and alpine hazelnuts meet skilled craftsmanship.
Over the decades, Loacker has built a loyal customer base in Malaysia, thanks to its consistently tasty offerings and its readily available presence in most supermarkets and convenience stores.
The roadshow isn’t just about the past; it’s about celebrating this legacy with those who’ve grown up loving the brand and welcoming new generations to enjoy the same goodness.
Final Thoughts – Why Make Time for This?
If there’s one thing Malaysians love, it’s a good deal. And the Loacker 100 Years Roadshow is not just about free merchandise—it’s about celebrating moments, connecting with a legacy brand, and enjoying a little joy and sweetness in everyday life.
Whether you’re a long-time fan of Loacker or someone who’s just curious about what they have to offer, this event provides a light-hearted and memorable experience without costing a sen.
And let’s be honest—free exclusive gifts, fun games, a convenient location, and tasty samples? That’s a recipe for a great day out.
So, mark your calendar, head to 1Utama Shopping Centre between 1st to 6th July 2025, and make sure you don’t miss this joyful celebration. Just be quick about it—stocks are limited, and the early birds will surely catch the tastiest worms.
Promotional/Event Details:
Date: 1-6 July 2025
Time: Mall Operating Hours (usually 10:00am – 10:00pm)
Venue: Old Wing Concourse, near Nespresso, 1Utama Shopping Centre, Selangor
More Info: Loacker Malaysia Facebook Post
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