For those who love a good mix of pop culture, collectibles, and retail excitement, MINISO Malaysia is bringing something truly delightful this July. Whether one is a hardcore anime fan or simply enjoys themed merchandise with a dash of fun, their latest collaboration with One Piece is sure to stir the excitement of both fans and shoppers alike.
MINISO, known for its chic and affordable lifestyle products, has officially dropped the One Piece Postcard Challenge alongside the grand launch of their first-ever One Piece-themed store in Malaysia. The campaign kicked off on 5 July 2025, and it is designed not just as a shopping event, but as a treasure hunt and fan celebration all rolled into one.
A Grand Launch with a Twist of Adventure
Marking a major milestone in MINISO’s journey in Malaysia, their collaboration with One Piece has taken centre stage at MINISO Sunway Velocity, with parallel events happening at One Utama Shopping Centre and IOI City Mall. This themed campaign is not just about walking into the store to grab some merchandise; it’s a full-fledged character postcard hunt that adds a sense of adventure to the experience.
To commemorate this collaboration, they launched the MINISO x One Piece Postcard Challenge where ten exclusive One Piece character postcards have been hidden across these three participating stores. Fans and shoppers who manage to collect all ten will be rewarded with a FREE Blind Box, giving them an extra piece of One Piece magic to take home.
How Does It Work?
The excitement begins on 5 July 2025 at the three selected outlets. On this day only, customers who purchase any One Piece-themed item—no minimum spend required—will receive a free exclusive postcard with their purchase.
Now, if one happens to miss this one-day launch event, there’s no reason to worry. MINISO has made sure that all their fans across Malaysia can still join in on the fun. From 6 July to 31 July 2025, customers can continue to collect postcards by spending a minimum of RM100 at any MINISO outlet nationwide.
This means fans can still participate in the postcard hunt, regardless of their location, and still stand a chance to redeem that enticing blind box. Full redemption details will be revealed on 6 July 2025, so it’s worth keeping an eye on MINISO Malaysia’s official Facebook and Instagram pages for real-time updates.
Why Join the Postcard Challenge?
First and foremost, this isn’t just a run-of-the-mill promotion. It’s a cleverly curated fan engagement event that ties together purchasing power, collector’s enthusiasm, and social interaction.
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Great for Collectors: The ten One Piece postcards are designed to be exclusive, meaning they won’t be available after the challenge. If one loves to collect rare or limited-edition items, this is the kind of opportunity that doesn’t come around often.
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Interactive Shopping Experience: Unlike typical sales or markdowns, this promotion turns a shopping trip into an interactive game. It’s fun, it’s competitive, and it’s rewarding—especially for families, friends, or even anime communities to enjoy together.
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No Entry Cost on Launch Day: On 5 July, there’s no need to break the bank. Buying just one One Piece item gets a shopper started in the challenge. For those who are already fans of the series, it’s a chance to bring home their favourite character in merchandise form while starting the journey to unlock the Blind Box reward.
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Extended Participation: With the campaign running till the end of July, shoppers aren’t under pressure to rush. They can plan their visits, spread their purchases, and gradually build their collection throughout the month.
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Exclusive Blind Box Prize: Blind boxes are always exciting because one never knows what surprise lies inside. These are especially popular among anime fans because they often contain miniature figures, badges, or collectibles that aren’t available through regular sales.
About MINISO’s First One Piece-Themed Store in Malaysia
The flagship theme store launch is another major highlight of this campaign. Located at Sunway Velocity, this is not just a store but an immersive retail space dedicated to the world of One Piece. It showcases exclusive merchandise, unique decorations, and thematic elements that transport shoppers straight into the anime’s universe.
Fans stepping into the theme store can expect limited-edition items, photo opportunities, and a full range of official One Piece merchandise—from plush toys and stationery to homeware and fashion accessories. This makes the Sunway Velocity outlet a must-visit spot for fans looking to fully experience the One Piece brand beyond just merchandise.
With One Piece being one of the most iconic and long-running anime and manga series in history, this collaboration with MINISO offers Malaysian fans a chance to celebrate their love for the Straw Hat Pirates in a tangible and exciting way.
Tips for Making the Most of the Challenge
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Follow the Updates Closely: Since redemption instructions and possible bonus activities will be revealed progressively, it’s important to stay connected with MINISO’s official social media pages.
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Team Up with Friends: Coordinate with friends who live near different outlets to increase chances of collecting all postcards.
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Keep Receipts and Postcards Safe: Ensure proof of purchase and postcard safekeeping so that redemption can proceed smoothly once details are announced.
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Visit the Themed Store for the Full Experience: Even if one isn’t a hardcore collector, visiting Sunway Velocity’s theme store will still offer a unique retail experience unlike other typical MINISO outlets.
Whether one is shopping for stylish lifestyle products or engaging in a fun anime-themed challenge, this July’s MINISO promotion adds a fresh and exciting twist to retail experiences in Malaysia.
With interactive fan engagement, collectible rewards, and a nationwide opportunity to participate, the MINISO x One Piece Postcard Challenge isn’t just a shopping event—it’s a celebration of fandom, creativity, and fun.
If anyone is a fan of One Piece, a casual collector, or simply loves taking part in something new and interactive, this is the kind of event worth planning a visit for. And since it’s spread across several weeks, there’s plenty of time to enjoy and explore.
Promotional/Event Details:
Date:
5 July 2025 (Main Challenge Launch Day)
6–31 July 2025 (Nationwide Postcard Collection Period)
Time:
10.00am till store closing
Venue:
MINISO Sunway Velocity (Main Themed Store Launch)
MINISO One Utama Shopping Centre
MINISO IOI City Mall
Postcard collection also valid at all MINISO outlets nationwide (6–31 July 2025)
More info:
https://www.facebook.com/100064703707984/posts/
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