If there’s one thing that truly excites collectors and foodies alike, it’s a creative promotion that combines great food with something memorable to take home. This month, Haidilao Malaysia is doing exactly that—and they are making it extra special for those who love unique keepsakes.
From 2 July 2025 onward, Haidilao Malaysia is introducing an exclusive collectible event centred around Melaka-themed keychains. Whether one is a die-hard keychain collector, a lover of local culture, or simply someone who can’t resist a good hotpot session, this promotion ticks all the right boxes. These limited-edition keychains highlight iconic Melaka landmarks and are more than just souvenirs—they’re symbols of a delicious dining experience combined with cultural appreciation.
Why This Deal Stands Out
In today’s world, promotions can sometimes feel repetitive—discounts, vouchers, or freebies that rarely surprise. But Haidilao has gone a step further by blending the joy of hotpot dining with a themed reward campaign that is both nostalgic and desirable. Melaka, being one of Malaysia’s most historically rich cities, lends its charm to the keychain series, making the collection not only fun but also proudly Malaysian.
This isn’t just a random giveaway—Haidilao’s approach turns each keychain into a storytelling piece. It’s about commemorating travel, celebrating Malaysian culture, and giving diners a unique reason to return. It speaks to locals who are proud of their heritage, travellers who’ve fallen in love with Melaka, and collectors who are always on the lookout for something novel.
How to Redeem These Exclusive Keychains
There are two straightforward ways to get your hands on this limited-edition Haidilao × Melaka landmark keychain series:
Option 1: Redeem with Loyalty Points
For regular customers who have been accumulating Haidilao membership points, this is a perfect chance to put those points to good use. Simply redeem them at participating Haidilao outlets in Malaysia and collect these exclusive keychains as a token of loyalty.
Option 2: Dine Five Times in Two Weeks
If one prefers to earn it through culinary dedication, then this option is both rewarding and achievable. By dining at Haidilao five times within a two-week period, diners are entitled to receive the full set of the Melaka keychains for free. It’s a clever way to encourage repeat visits while giving fans a solid reason to return sooner rather than later.
Think of it as a hotpot challenge—but instead of spicy broth as the only reward, diners walk away with adorable Melaka landmarks to add to their collection. With the dining frequency aligned to everyday life, this makes it easy for families, friends, or even office gatherings to join in and complete the goal.
Why Join This Campaign Now?
The exclusivity of the campaign is perhaps one of the most compelling reasons. The Melaka Haidilao keychains are limited in quantity. Once they’re gone, they’re gone for good. For collectors or those who cherish themed memorabilia, this means acting fast.
Moreover, this promotion isn’t just about the keychains—it’s about creating experiences. Dining at Haidilao is always more than a meal. It’s an event—complete with personalised service, a lively atmosphere, and a wide variety of broth and ingredient choices. Add a collectible to the mix and every meal becomes a memory.
The blend of culture and cuisine here is what makes this promotion particularly enriching. While diners are indulging in comforting soup bases, premium cuts of meat, and fresh vegetables, they’re also connecting with a piece of Malaysian heritage through the themed collectibles. It’s not often that a dining experience bridges the gap between cultural appreciation and culinary enjoyment this seamlessly.
How This Promotion Encourages Community
One aspect worth noting is how this campaign subtly encourages community and bonding. Dining five times in two weeks may sound like a challenge—but it’s also a great excuse to bring together different groups of people. Office teams can plan lunch or dinner catch-ups, families can prioritise shared meals, and friends can schedule weekly meet-ups.
This sense of shared purpose—working together toward a goal (in this case, the full keychain set)—adds to the excitement and enjoyment. In an age where people are looking for more meaningful ways to connect beyond screens and busy schedules, Haidilao offers a reason to gather.
Perfect for Tourists Visiting Malaysia Too
For tourists, particularly those visiting Melaka or exploring Malaysia during this period, this promotion adds an unexpected bonus to their trip. Not only do they get to enjoy a renowned hotpot experience at Haidilao, but they also bring home a souvenir that directly connects them to one of Malaysia’s most iconic destinations.
What to Expect at Haidilao Malaysia
For those who’ve never dined at Haidilao before, it’s worth knowing what makes them stand out. Known for their exceptional customer service, Haidilao often goes above and beyond with complimentary snacks, manicures at selected outlets, and even board games or waiting room entertainment. The hotpot selection is extensive, and diners have the freedom to customise their broths, sauces, and ingredients.
So while this promotion is indeed about the Melaka keychains, it also provides a great excuse for first-timers to finally try out the Haidilao experience. And for returning fans, it’s a bonus to an already satisfying meal.
A Final Reminder
If this campaign sparks interest, it’s best not to delay. These items are limited and demand is likely to be high. Diners should check with their local Haidilao outlets for stock availability and the redemption process before visiting.
Whether using points or opting for the five-meal route, this campaign is an enjoyable, interactive way to make the most of one’s time at Haidilao. It transforms what could be a regular dining outing into a mission—one that ends with a beautifully designed piece of Malaysian culture in hand.
To learn more or stay updated on this campaign, visit their official post here: https://www.facebook.com/100064322726396/posts/
Promotional/Event Details:
Date: 2 July 2025 Onward
Time: During operating hours (subject to outlet opening times)
Venue: Participating Haidilao Malaysia outlets
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