If there’s one event beauty lovers in Malaysia shouldn’t miss this year, it’s undoubtedly the My Beauty & Cosmetics Expo 2025, happening from 1–3 August 2025 at Sunway Pyramid Convention Centre (Level CP4). This isn’t just a routine beauty sale; it’s an elevated and immersive beauty experience designed to pamper, educate, and indulge beauty enthusiasts from all walks of life.
Hosted over a power-packed three-day weekend (Friday to Sunday), the all-new My Beauty & Cosmetics Expo is returning with a bang — revamped, reimagined, and fully upgraded to bring Malaysia an even better version of what has already been dubbed Malaysia’s Ultimate One-Stop Beauty Expo. From new booth layouts and streamlined shopping flows to personalised beauty consultations and global brands under one roof, this year’s event promises more than just your typical product haul.
Why Should You Visit?
Let’s be honest — whether you’re a casual beauty fan, a skincare enthusiast, a budding makeup artist, or a professional in the beauty and wellness field, having access to over 500 international beauty brands, thousands of beauty products, and exclusive giveaways is more than enough to justify a visit. But here’s why this expo stands out and why people should definitely add it to their August calendar.
1. A Revamped Experience That’s Designed for Comfort & Convenience
The 2025 edition of My Beauty & Cosmetics is not just another warehouse-type beauty event with endless queues and messy booths. This year, they are stepping things up. Expect newly designed booth layouts and a much more user-friendly shopping flow. The improved layout ensures you can easily explore the expo without feeling overwhelmed, even with the sheer size of the event. Whether you’re hunting for a new moisturiser, shade-matching your next foundation, or browsing the latest Korean sheet masks, navigation will be effortless.
2. Personalised Skincare and Makeup Insights
One of the highlights of this year’s beauty expo is their focus on personalised beauty experiences. Visitors can undergo colour analysis to identify shades and tones that best suit their complexion — a fantastic resource for anyone who’s ever bought the wrong lipstick or mismatched foundation.
And for skincare aficionados, the expo will offer tailored skincare solutions suited for every skin type — whether you’ve got dry, oily, acne-prone, or sensitive skin, there will be professional insights and product guidance to match your concerns.
3. A Global Beauty Playground
With products and brands hailing from the US, UK, Korea, Japan, Taiwan, Australia, and beyond, this event is essentially a global marketplace. Beauty fans can discover niche labels, cult favourites, new arrivals, and well-known giants all under one roof.
Here’s a sneak peek of what to expect:
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Skincare essentials (hydration boosters, serums, sunblocks)
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Makeup must-haves (lipsticks, foundations, palettes)
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Haircare solutions (oils, treatments, scalp care)
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Fragrances for every mood and occasion
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Wellness and health supplements
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Nail care tools and polishes
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Beauty devices and tools
It’s the kind of event where attendees leave not only with full shopping bags, but also with new knowledge, tips, and even potential brand discoveries.
4. Flash Deals, WOWchers, and Shopping Rewards
For bargain hunters and savvy shoppers, this event is loaded with opportunities to save.
Throughout the 3-day event, they’re hosting Limited Time Flash Deals, giving visitors the chance to grab selected products at incredible discounts. Those who enjoy bundle buys will appreciate the PWP (Purchase with Purchase) and GWP (Gift with Purchase) promotions, available all day long.
On top of that, there are WOWcher Rewards worth over RM100,000 up for grabs. Visitors can redeem RM20 WOWchers, score free gifts when they spend RM300 in total receipts, and even enjoy free welcome gifts simply for attending.
The booth-hopping game adds a playful twist to the expo — participants can engage in mini activities, complete brand visits, and walk away with additional gifts.
5. Free Beauty Advice from Experts
Another reason the expo is more than just a shopping experience is their inclusion of professional beauty advice and consultations. Visitors can get expert input on how to structure their skincare routines, how to apply makeup based on facial structure, or how to care for skin affected by external factors like stress or pollution.
This kind of hands-on interaction is rare outside of brand counters — and having so many beauty pros in one place creates an ideal setting to learn and improve your personal beauty habits.
6. Convenience: Pay Directly at Booths and Skip Long Queues
To streamline the experience and avoid the frustrating long checkout lines often seen at expos, My Beauty & Cosmetics has introduced a pay-at-booth system. Once you’ve selected your items, you pay directly at each brand’s booth. This keeps things moving smoothly and gives visitors more time to explore rather than stand in line.
For those who prefer a quicker entrance process, downloading the MySapu App is highly recommended. It allows fast-lane access and lets attendees skip on-site registration queues — a great convenience, especially for those arriving during peak hours.
What Makes This Event Special?
This is more than a beauty fair. It’s a curated journey into self-care, a chance to connect with international beauty culture, and a golden opportunity to enjoy exclusive deals, personalised attention, and meaningful product discoveries. Whether someone is stocking up on beauty essentials, looking to experiment with new trends, or treating themselves to a pampering experience, the My Beauty & Cosmetics Expo 2025 offers real value for both the budget and beauty goals.
Also, the venue — Sunway Pyramid Convention Centre — is easily accessible by public transport and offers a comfortable, air-conditioned space, perfect for spending a full day of shopping and pampering.
So, who should attend?
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Makeup and skincare lovers looking for quality products at promo prices
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Working professionals wanting fuss-free beauty guidance
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University students exploring affordable wellness solutions
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Men and women alike looking to elevate their daily grooming routines
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Beauty entrepreneurs wanting to spot trends and connect with brands
With free entry and a massive selection of over 10,000 products to choose from, attending this event could mean months’ worth of savings on your beauty essentials.
Promotional/Event Details:
Date: 1–3 August 2025
Time: 11:00am – 9:00pm
Venue: Sunway Pyramid Convention Centre, Level CP4
Entry: Free
More Info: Facebook Source
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