Fancy a free meal that’ll put your appetite to the test? Here’s one fiery challenge foodies in Malaysia won’t want to miss!
Fans of Uncle Roger and food lovers alike, get ready to be part of something bold, hilarious, and mouth-wateringly satisfying. Starting 1 July 2025, Uncle Roger’s infamous “Kiasu Platter” food challenge is hitting restaurants nationwide (except KLIA2), and it’s not your average dining experience. If you’ve ever found yourself shouting “Fuiyoh!” at one of Uncle Roger’s viral videos, this is your chance to dive into the madness in real life—through your stomach.
This isn’t just about eating; it’s about proving your makan prowess. Those brave enough to accept the challenge have one clear goal: devour the entire Kiasu Platter within 10 minutes, and the meal is absolutely FREE. Fail to clear the plate in time? Well, then it’s RM148++ to pay for the feast. Sounds easy? Don’t be so confident until you’ve seen what’s on the platter.
Let’s take a deeper look into why Malaysians should give this quirky challenge a go—and why it might be worth rounding up your friends and heading to the nearest participating outlet.
The Challenge: A Taste of Humour with a Whole Lot of Spice
Uncle Roger, known for his witty take on food reviews and hilarious accent-heavy critiques, is bringing that same energy to the Malaysian food scene. The “Kiasu Platter” isn’t just some gimmicky dish. It’s a serious food test stacked with bold, flavourful offerings that represent what many Malaysians love—variety, spice, and quantity.
From crispy fried delights to saucy meats and moreish sides, the Kiasu Platter is an ode to all things rich and indulgent. It’s built to challenge not just the size of one’s stomach, but also mental grit and, let’s be honest, your capacity to stay calm while the clock is ticking.
The 10-minute rule adds a layer of pressure that turns a normal meal into a high-stakes food showdown. Malaysians are no strangers to food challenges, but this one adds that special Uncle Roger flavour—a little cheeky, a little chaotic, and a whole lot of fun.
Why Should Malaysians Take on the Kiasu Platter Challenge?
1. It’s a once-in-a-lifetime experience, lah.
This isn’t something you get to do every day. Where else can you walk into a restaurant, finish a massive platter in 10 minutes, and walk out without paying a sen—plus with bragging rights? It’s a dining memory you’ll never forget and a story that’ll leave friends amazed or laughing (depending on the outcome).
2. The food is actually worth RM148++.
Let’s be clear—this isn’t some watered-down promo with low-value items. The Kiasu Platter, priced at RM148++, is a complete culinary adventure. Those who can’t finish it will still walk away having tasted premium-quality dishes. Whether or not you win, the experience still offers value for your money.
3. It’s the perfect group outing activity.
Why not bring along your mates and cheer each other on? Whether you’re attempting the challenge or watching someone sweat it out, it makes for great entertainment and bonding. Plus, a table full of shared laughter and food always beats a quiet, solo dinner.
4. Uncle Roger fans will appreciate the novelty.
For diehard fans of Uncle Roger’s content, this challenge feels like stepping into one of his videos. It connects digital culture with real-life fun in a uniquely Malaysian way. If you’ve ever mimicked his “Haiyaa…” or “Fuiyoh!” lines, now’s your time to live the experience.
5. It’s open-ended.
Unlike one-off events, this promotion is ongoing from 1 July 2025 onward, meaning there’s flexibility. You’re not tied to a strict schedule—just show up at a participating outlet (except KLIA2), order the Kiasu Platter, and let the countdown begin.
Think You’ve Got What It Takes? Read This First.
Before rushing to the nearest outlet, there are a few things to note:
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No mercy if you fail to finish. Those who don’t manage to clear the plate will be charged the full RM148++. So think twice before treating this like a casual lunch.
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Terms & conditions apply, and these may vary slightly between outlets. It’s a good idea to call ahead and confirm the challenge availability.
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KLIA2 is excluded from the promotion, so travellers might have to wait till they return to town.
Also, this is a test of strategy as much as appetite. People who succeed often have a game plan: starting with the heavier protein items first, taking minimal water breaks, and keeping a steady pace without rushing at the start.
Who Should Skip This Challenge?
While it’s all fun and games, it’s important to listen to your body. This challenge is not for those with health concerns, weak digestion, or small appetites. If you’ve never attempted a food challenge before, approach with caution. It’s not worth risking discomfort just to save RM148.
Instead, if you’re not up for the time pressure, consider splitting the Kiasu Platter with friends and enjoying it the normal way—without the stopwatch. That way, you still get to taste all the flavours, minus the stress.
Final Thoughts: Worth the Try?
Absolutely. Even if you’re not keen on the 10-minute challenge, the fact that this promotion exists is a breath of fresh air in Malaysia’s food scene. It shows creativity, personality, and a willingness to engage customers beyond the plate. Whether you’re participating or just spectating, the Uncle Roger x Kiasu Platter promo delivers an experience—not just a meal.
So, if you think you’ve got what it takes, head over to one of the participating outlets from 1 July 2025 onward, and put your makan skills to the test. Finish the whole thing, and you’ll not only earn a free meal but walk away with a stomach full of memories.
Promotional/Event Details:
Date: 1 July 2025 Onward
Time: During regular restaurant operating hours
Venue: All participating outlets in Malaysia (except KLIA2)
More Info: Facebook Source Post
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