There’s nothing quite like receiving a treat on your birthday—and this July, CU Malaysia is doing just that for those celebrating their special month. If you or someone you know was born in July, here’s some delightful news that’s bound to make the celebration even more enjoyable. CU Malaysia, together with their partner brand myNEWS and Maru Coffee, is rolling out a series of member-exclusive birthday giveaways. These are not just any token gestures—they include free coffee, soft serve, and more, designed to bring joy to their members throughout the entire month of July.
This isn’t merely a flash deal or a single-day-only promo—it spans from 1 July till 31 July 2025, giving July-born members plenty of time to redeem their rewards. The best part? These birthday goodies are absolutely free for CU members. If you’ve not yet signed up, this might be the perfect opportunity to do so.
Why should one take advantage of this CU Malaysia birthday promotion?
There’s something personal and thoughtful about a birthday freebie. In the spirit of celebrating their members, CU Malaysia’s promotion creates a unique customer experience that stands out from the usual store discount. Here’s a closer look at what’s being offered, and why these simple gestures make a big difference.
1. Free Hot/Iced Maru Americano or Maru Tea from myNEWS
Coffee lovers will appreciate this first gift. Whether it’s to kick-start the morning or enjoy an afternoon break, a complimentary Maru Americano (hot or iced) or Maru Tea is a welcome treat. Known for their smooth blend and consistent quality, Maru Coffee has established a name for itself amongst casual coffee drinkers and caffeine enthusiasts alike.
This isn’t just about getting a cup of coffee—it’s a celebration of your personal day. It’s a chance to feel appreciated by the brands you support throughout the year. Moreover, in a time where prices are going up across the board, getting something you enjoy for free is always refreshing.
2. Free CU Soft Serve from CU Mart
Who can say no to soft serve ice cream—especially when it’s free? CU Mart’s Korean-style soft serve has become a fan favourite, known for its creamy texture and bold flavours. As part of the birthday giveaway, July babies are entitled to enjoy a free soft serve of their choice.
Whether one prefers the classic vanilla, chocolate swirl, or a more adventurous seasonal flavour, this freebie adds a cheerful twist to any birthday celebration. It’s especially perfect for Malaysia’s tropical weather—cooling, satisfying, and complimentary.
3. Free Coffee of Your Choice from Maru Coffee (Hot/Iced)
On top of the myNEWS drink giveaway, CU members celebrating their birthdays in July can also enjoy any coffee from Maru Coffee—hot or iced. Whether one prefers a robust latte, a silky cappuccino, or a bold long black, this reward gives them the freedom to pick their favourite beverage.
Do take note, however, that the Salted Caramel Coffee Frappe is excluded from the selection. But with a wide range of other coffees available, there’s still plenty to choose from.
This second coffee reward doubles the joy for caffeine enthusiasts and is perfect for those looking to treat themselves more than once during their birthday month. Plus, it’s a fantastic way to try something new from Maru Coffee’s menu without spending a single sen.
Who can redeem these rewards?
These promotions are strictly for members only, which means anyone looking to claim these freebies must first register as a CU member. Thankfully, the registration process is simple and digital—just head over to this registration link and sign up.
Once the registration is complete, members can enjoy their birthday benefits throughout July. For non-members, this is a brilliant opportunity to join the membership programme and tap into ongoing rewards and promotions, not just birthday treats.
It’s worth highlighting that member-based promotions like these are becoming more common across retail chains. Brands like CU Malaysia are recognising the value of building relationships with loyal customers and are willing to reward them meaningfully. Becoming a member now opens the door to more personalised promotions in the future.
Why CU Malaysia and myNEWS are getting it right with this giveaway
CU Malaysia has carved a niche for itself as a convenience store that goes beyond the basics. By merging Korean lifestyle snacks, beverages, and desserts with a local retail experience, they’ve built a unique offering in the Malaysian convenience store space. Similarly, myNEWS has been a long-standing name in the local convenience chain scene, known for bringing modern retail convenience to everyday Malaysians.
This birthday promotion is a reflection of how they value customer engagement. Rather than offering a blanket discount, they’ve opted for a personal gesture. It shows they understand the emotional value of birthdays and the little pleasures that come with being remembered.
In a competitive market, experiences like these are what keep customers returning. It’s no longer just about who offers the lowest price, but also about who makes the shopping experience more meaningful. And with CU Malaysia’s July Birthday Treats, they’re doing just that.
Things to keep in mind
Before heading out to claim your birthday treats, it’s important to remember a few details:
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The birthday promotion is valid only in the month of July 2025.
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Redemption is limited to CU members born in July.
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The Salted Caramel Coffee Frappe is not included in the coffee offer.
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Redemptions must be made in-store and subject to availability at participating outlets.
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Ensure that your membership details are up to date for verification during redemption.
Always check with the store staff or refer to the official post for more terms and conditions.
Final thoughts – Why it’s worth making a trip
Even if one doesn’t typically visit CU Mart or myNEWS frequently, this birthday promotion is a good excuse to drop by. Not only are the freebies practical (coffee and ice cream being universally loved), but they also reflect a growing trend among retailers to personalise the shopping experience.
These aren’t just items on promotion—they’re small birthday gifts offered without cost or obligation. It’s refreshing to see a retailer celebrate their members in this way, and it brings a little more joy to what’s already meant to be a joyful occasion.
Whether one is planning a quiet celebration or simply wants to enjoy a few thoughtful treats throughout the month, CU Malaysia’s birthday giveaway makes a great addition to the festivities.
So if you’re born in July—or know someone who is—don’t let this offer slip by. Sign up, head to the nearest CU or myNEWS outlet, and enjoy the birthday freebies while they last.
Promotional/Event Details:
Date: 1-31 July 2025
Time: All operating hours
Venue: Participating CU Malaysia outlets, myNEWS stores, and Maru Coffee locations
Sign Up Link: https://bit.ly/2Briiae
Terms and Conditions: Facebook Post Source
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