If you’re a fan of collecting unique local memorabilia or you’re simply a bubble tea enthusiast looking for a bit of extra joy with your purchase, Ai-CHA Malaysia has just the campaign to put a smile on your face. From 30 June till 27 July 2025, they are running a nationwide Fridge Magnet Giveaway Promotion in celebration of a major milestone — their 300-store achievement across Malaysia. This is more than just a nod to their growing footprint; it’s a tribute to Malaysia’s cultural richness and regional beauty, cleverly transformed into a collectible series of Malaysia-themed fridge magnets.
Whether you’re already a loyal fan of Ai-CHA or someone who enjoys small, meaningful souvenirs that carry a local flavour, this promotion is well worth exploring. Let’s dive into why this campaign is something not to miss and how it turns an everyday drink purchase into a fun little treasure hunt.
Celebrating Malaysia in Style – Why This Matters
Ai-CHA Malaysia has taken a thoughtful and creative approach to commemorate their success. Rather than offering the typical discounts or vouchers, they’ve opted for something personal and nostalgic. These magnets are not just promotional trinkets — they are designed to highlight the unique identity of each Malaysian state. Think about how often you see custom collectibles that blend local identity with a popular lifestyle brand. That kind of cultural tie-in is refreshing and surprisingly rare.
For those who love their country, or who take pride in where they come from, this is an excellent way to carry that sentiment home — literally. Displayed on a fridge, they become daily reminders of one’s travels, roots, and the diversity of Malaysia. And because new designs are released weekly throughout the campaign period, it encourages fans to return often to complete their full collection.
How It Works – Simple, Fun, and Collectible
The mechanics are straightforward: spend a minimum of RM15 in a single receipt at any Ai-CHA outlet, and you’ll be rewarded with one exclusive Malaysia-themed fridge magnet. That’s it. No complicated sign-ups or gimmicky redemptions. The beauty of this campaign lies in its simplicity — a delicious drink in hand and a delightful little keepsake to go with it.
Ai-CHA will be unveiling a new design every week, each representing a different Malaysian state. This means that over the course of the four-week campaign, there will be four unique magnets to collect. It’s a weekly reveal that not only keeps the campaign exciting but also encourages repeated visits and purchases.
This idea also works brilliantly from a marketing perspective — instead of a one-off transaction, customers have a reason to keep coming back, eager to get their hands on the next release. For collectors, the idea of missing one magnet in a set is enough motivation to ensure they don’t skip a week.
Great Value for Regular Customers
Let’s face it — RM15 is a common spend at a bubble tea outlet, especially when indulging in a premium drink, adding toppings, or buying a snack alongside. In essence, Ai-CHA isn’t asking customers to stretch their budget beyond the usual; they’re simply rewarding everyday spending with a meaningful collectible.
This sort of approach shows they value customer loyalty in a fun and non-monetary way. Instead of competing solely on price, they’ve found a way to enrich the customer experience. It’s not just about what they sell — it’s about how it makes their patrons feel.
Perfect for Gifting or Sharing Culture
These magnets also make fantastic little gifts. Whether someone is travelling abroad and wants to share a bit of Malaysia with friends, or they’re visiting relatives in another state, these make charming tokens that are both lightweight and meaningful. Plus, because they’re limited edition and state-themed, they offer a snapshot of the places and culture that define Malaysia.
This is particularly appealing to tourists or expatriates who want something small to take home. It’s much more personal than a mass-produced souvenir, and because it’s tied to a known local brand, it comes with a story behind it — a conversation starter, even.
Building a Sense of Community
One of the subtle benefits of this kind of campaign is how it builds a sense of community around the brand. Shoppers will likely share pictures of their growing magnet collections, talk about which designs they’ve managed to get, and maybe even swap with friends. This sparks a little social engagement and organic buzz, which can be far more effective than paid advertising.
For families, this could even turn into a weekly bonding activity — picking up a new drink together and seeing which state’s magnet they get that week. It’s these small traditions that create fond memories and lasting loyalty to a brand.
Limited Stocks – The Need to Act Fast
It’s important to note that these magnets are available only while stocks last. Given the popularity of Ai-CHA and the appeal of these magnets, it’s safe to assume they will be snapped up quickly. So, for those serious about collecting the full set or just curious to grab one or two, it’s best not to delay.
The staggered release schedule also means that those who wait too long might miss out on earlier designs, which adds a sense of urgency to the campaign. And because they are not for sale separately, the only way to get them is through purchase — making them truly limited edition.
Where and When to Get Them
This giveaway is valid at all Ai-CHA outlets across Malaysia — so no matter where people are, whether they’re in Penang, Johor Bahru, or even a small town outlet, they have the same opportunity to participate. The dates are fixed — from 30 June to 27 July 2025 — so planning a weekly stop won’t be too hard.
The new magnet designs are expected to be released each week, though customers are encouraged to follow Ai-CHA’s official Facebook page for weekly updates and previews.
Final Thoughts – A Campaign Worth Supporting
Ai-CHA’s 300-store milestone is no small feat. Celebrating it through a campaign that highlights Malaysia’s diversity while giving something back to their customers is both creative and commendable. The fridge magnet giveaway is more than just a promotion; it’s a small way of reconnecting with local pride, making memories, and celebrating everyday moments.
It’s a good excuse to treat oneself to a drink while enjoying a mini collection activity. Whether for the nostalgia, the fun, or simply because people love a good bubble tea, this campaign is definitely one of the more interesting promotions running this July.
Promotional/Event Details:
Date: 30 June–27 July 2025
Time: During outlet operating hours (varies by location)
Venue: All Ai-CHA outlets nationwide
Promotion Mechanics: Get 1 FREE Malaysia-themed fridge magnet with every RM15 spent in a single receipt. New magnet designs released weekly. While stocks last.
More Info: https://www.facebook.com/61554569770189/posts/
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