There is something timeless about a brand that has stood the test of time, consistently offering products that resonate with generations. Loacker, the globally cherished brand known for its irresistibly crisp wafers and fine alpine ingredients, is proudly marking its 100th year – and Malaysians are invited to celebrate this century of goodness in style.
From 1 to 6 July 2025, they are bringing their BIGGEST roadshow ever to one of the Klang Valley’s most popular shopping spots – 1Utama Shopping Centre. Taking place at the Old Wing Concourse, just near Nespresso, this grand celebration is designed not only to showcase Loacker’s heritage and flavours but also to offer shoppers and fans a unique experience brimming with interactive fun, exclusive product launches, and special merchandise.
So, why should anyone make time for this event? Well, here’s everything to know – and every reason to go.
Why Loacker’s 100 Years Roadshow Is Worth the Trip
1. A Century of Quality You Can Taste
Loacker’s legacy goes far beyond just wafers. Originating in South Tyrol, Italy, this family-run brand has earned a solid reputation for crafting quality confectionery with the finest natural ingredients. For 100 years, they have delivered treats made without artificial colourings, preservatives, or hydrogenated fats – a rare commitment in the world of sweets.
Attending the roadshow offers a chance to taste that century-long passion in its freshest form. Whether it’s their signature hazelnut wafers, chocolatey crisp bars, or their newer ranges, guests will get the opportunity to sample and buy a selection of products that represent the brand’s evolution.
2. Interactive Activities for All Ages
More than just a sales event, this roadshow is set up to be an engaging and family-friendly experience. Guests can participate in a range of interactive activities that bring the Loacker world to life.
From fun games that could win you exciting premiums, to stations where you can learn about their ingredients and heritage, there’s something here to keep both children and adults entertained. These kinds of immersive events are rare in the local snack scene, and they provide a memorable day out while educating visitors on what makes Loacker products unique.
3. Exclusive Merchandise and Promotions
One of the biggest highlights of the event is access to exclusive products and promotions that are only available during the roadshow. Whether you’re a long-time fan or someone discovering Loacker for the first time, this is your chance to pick up specially curated gift sets and limited-edition flavours that aren’t typically found in regular retail outlets.
Moreover, event-exclusive premiums will be up for grabs for those who participate in the games or spend above a certain amount. Think of it as the perfect excuse to stock up on your favourite snacks while getting rewarded for it.
4. A Rare Chance to Be Part of a Global Celebration
Celebrating 100 years is no small feat – and this isn’t just a local affair. Loacker’s centennial is being marked across various countries, and Malaysia is lucky to host such a flagship roadshow. By attending, visitors become part of a global movement to celebrate a brand that has stayed true to its values and quality for a whole century.
It’s also a great opportunity to snap photos for keepsakes or social media and be part of a once-in-a-lifetime celebration. For brand fans, this is more than a sale – it’s a milestone moment.
5. Ideal Timing and Location
Held from 1 to 6 July 2025, this event fits perfectly into a week where many are likely enjoying mid-year breaks or planning family outings. The venue, 1Utama Shopping Centre, is well-known for its accessibility, large parking capacity, and extensive list of dining and shopping options.
The Old Wing Concourse near Nespresso is a high-traffic zone in the mall, making the roadshow easy to find and a convenient stop even for those who are casually shopping or grabbing lunch. With the venue indoors, visitors can comfortably enjoy the event without worrying about the weather – whether it’s blazing heat or rainy afternoons.
Why This Deal Stands Out
With so many promotions and sales popping up daily, what makes this roadshow a standout event is the sense of occasion. It’s not just a chance to get discounted snacks – it’s a celebration of tradition, craftsmanship, and community.
For families, this event offers free entertainment and treats for the kids while adults browse exclusive buys. For couples, it can be a fun date stop during a mall outing. And for solo snack lovers, it’s a guilt-free indulgence into something truly special.
Let’s not forget the element of value – with special bundles and premiums included, there’s no doubt shoppers will walk away with more than what they paid for. In a time when everyone is looking to make smarter spending choices, Loacker’s 100 Years Roadshow offers an event where your ringgit stretches further while satisfying your cravings for both fun and flavour.
Come Celebrate 100 Years of Pure Goodness
At the heart of this roadshow is a simple message – gratitude. Loacker’s success over the past century comes from the support of fans around the world, including Malaysians. This event is their way of saying thank you – by offering a space where everyone can come together to laugh, taste, and celebrate.
So if you’re in the Klang Valley, or planning a weekend trip to the mall, make sure to stop by Loacker’s biggest roadshow yet. It’s not every day that a brand turns 100, and even less often that they invite everyone to join in the celebration.
This is more than just a sales event – it’s a gathering of smiles, stories, and sweet memories.
Promotional/Event Details:
Date: 1-6 July 2025
Time: During mall opening hours (typically 10:00am – 10:00pm)
Venue: 1Utama Shopping Centre (Old Wing Concourse, near Nespresso), Petaling Jaya, Selangor
More Info: Loacker Malaysia Facebook Post
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