If there’s one thing Malaysians love as much as their daily dose of coffee, it’s the excitement of getting something extra—especially when that extra comes in the form of a cute and comforting collectible. ZUS Coffee, a popular home-grown brand known for its handcrafted drinks and warm café culture, is now giving their customers something to look forward to with every sip.
From 16 June to 27 July 2025, ZUS Coffee is running a delightful promotion that invites them to not only enjoy their favourite beverages but to also bring home a limited edition plushie—aptly named a ZUS Buddy. This promotion is all about evoking emotion, creating a deeper connection between the coffee lovers and their daily pick-me-up.
Let’s take a closer look at why this campaign is worth the attention, and more importantly, why Malaysians should take full advantage of it while it lasts.
A Plushie With a Purpose: The ZUS Buddy
This is not just any ordinary giveaway—ZUS Coffee has curated a thoughtful and charming campaign that goes beyond the beverage itself. The ZUS Buddy plushies are designed to represent different emotions, starting with the first emotional character, Anxiety. Over the promotional period, more emotions will be revealed and released weekly, turning this into a collect-them-all kind of experience.
To qualify, all it takes is a minimum spend of RM25 on handcrafted drinks in a single receipt. Whether it’s a Caramel Macchiato, a Spanish Latte, or one of their famous Dirty drinks, the choice is yours. As long as the purchase meets the spending threshold and includes handcrafted drinks, customers are entitled to receive one ZUS Buddy—randomly selected—from the collection.
This means each visit is not only a treat for the taste buds, but also a surprise gift waiting at the counter. It’s a perfect blend of emotional storytelling and marketing done right.
Why Should You Join In?
Here’s why this promotion stands out and is something not to be missed:
1. Emotionally Resonant Concept
Unlike generic giveaways that feel purely transactional, this campaign uses emotion as its foundation. By highlighting real-life feelings through soft toys, ZUS Coffee is initiating conversations around emotional awareness. Whether it’s Anxiety, Joy, Fear, Loneliness, or Confidence, each plushie is symbolic and potentially relatable to many.
This simple yet powerful gesture makes the campaign meaningful—offering not just a cup of coffee, but emotional support in a tangible, huggable form.
2. Affordable for the Value
RM25 for handcrafted beverages is quite a reasonable spend, especially if one is grabbing drinks for two or choosing premium options. With this, customers walk away not only with quality drinks but also a well-designed, limited edition plushie that could easily be priced higher in retail.
For families, couples, and even office mates pooling their orders, this promotion offers great value. Imagine collecting all six characters by visiting weekly with friends—it’s a cost-effective and enjoyable little mission.
3. Collectible Appeal
The staggered release of new emotions every week is a clever nudge for repeat visits. It builds anticipation and gives customers a reason to return. For anyone who enjoys the thrill of collection, this is a campaign that rewards consistency and loyalty.
It’s also a great conversation starter and an easy way to introduce friends to the ZUS Coffee brand if they haven’t tried it yet.
4. Accessible Participation
There’s no complicated process to take part in this promotion. Simply order handcrafted drinks either through walk-in or pick-up via the ZUS App. No long forms, no unnecessary steps—just show up, spend RM25, and claim the plushie.
ZUS Coffee has ensured that the campaign is inclusive and easy to follow. It’s open at all ZUS Coffee outlets nationwide, making it convenient for anyone no matter where they are in Malaysia.
5. Supporting a Local Brand That Gives Back
ZUS Coffee is fast becoming a household name in Malaysia not just for their drinks, but also for their commitment to making coffee accessible and enjoyable for all. They’ve always believed in the message that coffee should be a “necessity, not a luxury,” and this campaign reinforces that philosophy.
By shopping local, customers are not only treating themselves, but also supporting a home-grown business that invests in creative, community-focused ideas.
Weekly Emotion Drop—What to Expect
While Anxiety is the first of the emotions to be released, each subsequent week brings in a new character. Customers won’t be told in advance which ZUS Buddy they will get, making it a surprise every time. This adds to the charm and encourages multiple visits to try to complete the full set.
Stay tuned to their Facebook page to find out when the next emotional plushie is released. The promotion runs over a six-week period, so there’s time—but it’s wise not to delay, as plushie stocks are subject to availability.
What Should You Order?
Here are some recommended handcrafted drinks that could easily meet the RM25 requirement:
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Spanish Latte (Hot/Iced) – A creamy signature favourite.
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Long Black + Dirty Matcha Combo – For those who want to balance boldness with matcha smoothness.
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Iced Hazelnut Mocha + Salted Caramel Macchiato – A flavourful duo to enjoy with a friend.
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Seasonal specials or limited editions – ZUS often introduces new drinks, which make for exciting additions to your collection spree.
If you’re visiting as a pair, it’s quite easy to hit the RM25 mark with just two drinks. Make it a date, a coffee catch-up, or a team break, and leave with your drink and a surprise plushie friend.
Terms and Conditions
As with all good promotions, there are a few things to take note of:
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The promotion applies only to walk-in orders and pick-up orders via the ZUS App.
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Delivery orders are not eligible for this campaign.
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One plushie per eligible receipt.
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Characters are distributed randomly, and specific choices cannot be made.
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The campaign runs while stocks last, so plushies may run out before the end date depending on demand.
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Full terms can be found in the Facebook post’s pinned comment.
Final Thoughts
The ZUS Buddy giveaway campaign is an excellent example of how a simple coffee run can be turned into a heartwarming experience. By bringing together emotional wellness, creative design, and quality drinks, ZUS Coffee is reminding Malaysians that a café experience can offer more than just caffeine.
Whether you’re looking to brighten someone’s day, indulge in your coffee habit, or just collect all six plushies as a fun challenge, this is a promotion worth joining. Don’t wait too long—ZUS Buddies might be small, but they’re making a big emotional impact.
Promotional/Event Details:
Date: 16 June–27 July 2025
Time: All day (during regular outlet hours)
Venue: All ZUS Coffee outlets nationwide (walk-in and pick-up via ZUS App only)
More Info: https://www.facebook.com/story.php?
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