If there is one thing Malaysians can agree on, it is their love for discovering new snacks, especially when chocolate is involved. And when two well-known names in the local food scene come together – CU Malaysia and Beryl’s Chocolate – it becomes more than just another snack on the shelf. It turns into something truly worth getting excited about.
CU Malaysia has once again proven their knack for spotting irresistible trends by launching a delightful new product – the Chocolate Kream Salt Bread – as part of their collaboration with Beryl’s. But this is not just any soft bread. It’s a light, fluffy salt bread filled generously with Beryl’s premium chocolate kream, making every bite a harmonious blend of savoury and sweet. The good news? They are offering a special promotion for anyone who grabs this through the myNEWS app – a 20% discount on every CU x Beryl’s item.
This might seem like just another promotion, but there’s more to it than meets the eye. Let’s dive deeper into why this is not just worth trying but worth making a trip to your nearest CU outlet or simply opening the myNEWS app for.
Why This Deal Stands Out
1. A Collaboration Between Trusted Local Favourites
CU Malaysia has built a reputation for bringing trendy, unique Korean convenience store items into local retail spaces. Meanwhile, Beryl’s has been a household name in the Malaysian chocolate industry, known for crafting premium chocolates using high-quality cocoa beans. When these two brands collaborate, it’s not just about creating hype – it’s about offering something that is backed by quality, flavour, and trust.
The Chocolate Kream Salt Bread is the perfect example of this synergy. The soft, slightly salted bread base sets the stage for Beryl’s smooth, creamy chocolate filling – a combination that is both indulgent and satisfying. Whether as a midday pick-me-up or a post-dinner treat, this product has what it takes to become a regular favourite.
2. The 20% Discount – More Than Just a Saving
The 20% discount is more than just a numerical figure. It’s a meaningful way for shoppers to indulge in something special without breaking the bank. While premium products often come with a higher price tag, CU Malaysia and Beryl’s are making luxury chocolate experiences accessible with this generous promotion.
What’s also commendable is that the promotion applies to all CU x Beryl’s items purchased via the myNEWS app. So if you’re someone who loves exploring the full range of collaborative products, this is the perfect time to do so.
3. Convenience at Its Best – Order via the myNEWS App
This promotion is exclusive to purchases made through the myNEWS app, which speaks to how CU Malaysia and their partners are embracing digital convenience. Shoppers no longer have to walk into physical stores to find out if the items are in stock. With the app, they can simply place an order, take advantage of the promotion, and enjoy the convenience of cashless, digital shopping.
Moreover, the myNEWS app has been designed to enhance the user experience with features like store locator, member rewards, digital coupons, and online exclusives. If you’ve never used it before, this promotion is a good reason to get started.
A Trendy, Instagrammable Snack for All Ages
One can’t ignore how aesthetically pleasing this Chocolate Kream Salt Bread looks. With its golden exterior and decadent chocolate filling, it is the kind of product that appeals visually before even taking a bite. Food bloggers, influencers, and even everyday snack lovers would find it hard to resist snapping a photo or two before indulging.
That said, this product is not just for show. It truly delivers in terms of taste and satisfaction. Whether you are buying it for yourself, for a loved one, or for a small gathering, it’s a crowd-pleaser across age groups.
Supporting Local Collaborations
Another reason to support this campaign is the emphasis on local collaboration. Beryl’s, despite being a global-quality brand, is proudly Malaysian. CU Malaysia, while originally from Korea, has embedded itself in the Malaysian market through thoughtful localisation strategies.
By choosing to buy this product, consumers are not only enjoying a delicious treat but also supporting the local food manufacturing and retail sectors. It is a celebration of what Malaysian ingenuity can achieve when supported by accessible retail platforms.
Making the Most of the Deal – Pro Tips
If you are planning to enjoy this promotion to the fullest, here are a few handy tips:
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Download the myNEWS app in advance and register to become a member. This will ensure you have access to all member-exclusive discounts and offers.
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Visit the ‘CU Favourites’ section within the app to find the latest products including the CU x Beryl’s collaboration items.
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Use the app’s store locator to find the nearest CU outlet if you wish to pick up your order quickly.
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Follow CU Malaysia on Facebook or their official news channels to stay informed on any future additions to the CU x Beryl’s range.
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Try pairing the Chocolate Kream Salt Bread with a Korean beverage or coffee from CU’s drink selection for a complete snack experience.
Final Thoughts – Why You Shouldn’t Miss This
This CU Malaysia x Beryl’s campaign ticks all the boxes for what makes a good food promotion: high-quality products, affordable prices through an easy-to-access platform, and a partnership that makes sense. With the 20% discount currently running, it is a good time to indulge in something both new and comforting.
In a time when food prices are on the rise, finding a premium snack option at a discount is not something to overlook. Whether you’re a regular CU customer or someone who’s never tried their Korean-inspired offerings, this promotion is an open invitation to explore something delightful.
Don’t wait too long – promotions like these tend to gain popularity fast, and stocks may run out quickly in selected stores. So, fire up the myNEWS app, place your order, and discover why so many Malaysians are raving about this unique chocolate-filled treat.
Promotional/Event Details:
Date: 13 June 2025 Onward
Time: All Day, While Stocks Last
Venue: Available via myNEWS app at participating CU Malaysia outlets
Promo Details: Enjoy 20% OFF all CU x Beryl’s items when purchased through the myNEWS app
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