Father’s Day is always a time to pause and truly appreciate the men who helped shape lives with their love, guidance, and often, their unparalleled sense of humour. This June, TGI Fridays Malaysia is celebrating these everyday heroes in a special way – and if you’re someone who loves a great deal wrapped up in warmth, food, and a bit of fun, this is a giveaway not to miss.
A Steak-Filled Giveaway to Honour Dads Everywhere
From 9 to 12 June 2025, TGI Fridays Malaysia is hosting the “Like Father, Like Me” photo contest to mark Father’s Day. What’s at stake? Three lucky winners will each enjoy two mouth-watering steaks – one for you and one for your dad. It’s the perfect way to indulge and honour the incredible bond between father and child.
But this isn’t just another generic contest. TGI Fridays has added a personal and heartwarming twist: you’ll need to share a cherished photo with your dad and tell them why both of you deserve to win. It’s a beautiful way to walk down memory lane and perhaps even unearth some hidden gems from the family album.
Why Should People Participate?
If there’s one thing Malaysians love, it’s food – especially good food that comes with a story. This giveaway blends emotional value with culinary delight. Here are a few reasons why people should get involved:
1. Celebrate Fatherhood in a Memorable Way
Father’s Day is more than buying a tie or treating him to a new gadget. It’s about recognising the moments that define the relationship between a father and child – be it a school pick-up, a family holiday, or just sharing a quiet laugh at the dinner table. This contest gives people a chance to relive those memories in a fun and public way.
2. Great Food, Greater Experience
TGI Fridays is well known for serving quality Western dishes with bold flavours, and their steaks are no exception. Winning two juicy steaks isn’t just about free food – it’s about the experience. TGI Fridays’ vibrant atmosphere, generous portions, and friendly service make it an ideal place to unwind with loved ones. This giveaway gives participants a reason to step into that experience at no cost.
3. Simple, Fun, and Personal Entry
Some contests require long forms or complex entries. Not this one. To join, all that’s needed is a photo and a few heartfelt words. It takes less than five minutes to participate, and the reward is far more than just the prize – it’s the engagement, the laughter revisiting old memories, and even the fun of reading other people’s stories.
4. A Chance to Make Father’s Day Extra Special
Not every dad is outspoken or expects a big celebration. But imagine taking him out for a steak dinner and telling him it’s because both of you won a photo contest together. It’s not just a meal – it’s a moment that will likely be remembered long after the dishes are cleared.
5. Strengthen the Connection with Brands that Care
TGI Fridays Malaysia could have easily chosen a typical promotion or discount. Instead, they’ve gone the route of celebration and storytelling. This tells people that they care about creating memories for their diners, not just transactions. It’s refreshing to see a brand take an emotionally intelligent approach to a commercial celebration.
What Makes This Campaign Unique?
The “Like Father, Like Me” giveaway isn’t designed around flash sales or one-off redemptions. It’s about moments. By encouraging families to share their stories publicly, TGI Fridays is building a digital tribute to fatherhood. The Facebook comment section will likely become a tapestry of moving, funny, and sometimes tear-jerking posts. It’s a rare marketing move that leans into sentiment, not just clicks or conversions.
Tips for a Winning Entry
If someone is thinking of entering but isn’t sure how to stand out, here are a few helpful tips:
-
Choose a meaningful photo: Whether it’s a childhood snapshot or a recent selfie, make sure it captures the essence of the relationship.
-
Keep the message genuine: Judges (and readers) respond to authenticity. Tell them why both of you deserve the steaks in a sincere, honest way.
-
Inject a bit of humour or uniqueness: A funny anecdote or quirky detail can help your entry stand out.
-
Engage with other participants: Like and reply to other people’s comments. It makes the experience feel more communal and increases the overall positivity of the campaign.
Where and How to Enter
Everything happens on Facebook. Simply visit TGI Fridays Malaysia’s Facebook post during the contest period. Post your photo in the comments, write your reason, and that’s it – your entry is live.
This format not only makes it easy for anyone with a Facebook account to join, but also allows friends and family to cheer entries on. It transforms a personal celebration into a shared one.
Final Thoughts: Why It’s Worth Your Time
In a world where most promotions are transactional and impersonal, TGI Fridays Malaysia has offered something refreshing. This Father’s Day campaign is thoughtful, inclusive, and rewards participants not just with food, but with the opportunity to connect, reflect, and celebrate.
Whether someone is a parent, a child, or even someone who simply admires the spirit of fatherhood, this is a giveaway that deserves attention. It’s low effort, high reward, and deeply human – exactly the kind of promotion that brings people together.
So if there’s a treasured picture of a father and child waiting to be rediscovered, now’s the time to dust it off, pen a few words, and share it with the world. And who knows? A steak dinner might just be the cherry on top of a heartfelt tribute.
Promotional/Event Details:
Date: 9-12 June 2025
Time: All-day social media contest
Venue: TGI Fridays Malaysia Facebook Page
https://www.facebook.com/100064666692180/posts
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Malaysia. Advertise with EverydayOnSales Malaysia.