If there is one thing Malaysians share a collective love for, it is good food – especially the kind that awakens nostalgic memories, warms the heart, and brings family together. That’s why the opening of Bee Cheng Hiang at Sunway Carnival Mall in Seberang Jaya, Penang, is something worth talking about. Even better, they are launching this new outlet with a special soft opening promotion running from 8 June till 30 June 2025.
Whether you’re a loyal fan of their mouth-watering bakkwa or curious to try out their premium meat snacks for the first time, this promotion is an excellent excuse to drop by and treat yourself. In this article, let’s dive into why it’s worth making the trip, what Bee Cheng Hiang is known for, and how their opening campaign offers more than just food – it offers a taste of heritage.
Why Bee Cheng Hiang?
Bee Cheng Hiang isn’t just another dried meat seller. Established in Singapore in 1933, they’ve grown into a beloved brand known for their handcrafted bakkwa – a sweet, smoky, savoury barbecued meat snack that has deep cultural roots in Chinese communities across Southeast Asia.
What sets them apart is their premium quality – they use only selected cuts of meat with no added preservatives, artificial colouring, or flavour enhancers. This dedication to quality is part of the reason why their product has stood the test of time across multiple generations and countries.
For Penangites and visitors alike, having a Bee Cheng Hiang outlet in Sunway Carnival Mall means easier access to freshly grilled, vacuum-packed or gift-packed meat delicacies without having to travel far.
A Soft Opening That Deserves a Visit
Soft openings usually mean a quiet launch, but this one is definitely worth highlighting. Between 8 June and 30 June 2025, customers visiting the new outlet can enjoy a range of delicious snacks, possibly with exclusive promotions available only at the new Penang store.
Although the specific deals are not detailed publicly, soft openings often bring exciting perks – be it limited-time discounts, tasting opportunities, or bundle promotions. It’s a clever way for the brand to welcome new customers and reward returning fans. It also gives shoppers a chance to sample their favourites – such as their Signature Pork Bakkwa, Chilli Pork Bakkwa, or even their gourmet range like the Gourmet Fusion that combines meat with seafood.
The Ideal Gifting Choice
Aside from being a delicious treat for oneself, Bee Cheng Hiang’s products also make great gifts. Whether it’s for festive occasions like Hari Raya, Chinese New Year, or simply to share goodwill among friends and colleagues, their elegantly packaged bakkwa and snacks deliver both taste and presentation.
This soft opening is a great opportunity to explore their latest gift box designs and seasonal offerings. The outlet at Sunway Carnival Mall is expected to carry a full selection of their bestsellers, including meat floss, seaweed snacks, and sliced pork delicacies – all beautifully arranged and ready to impress.
A Convenient New Location for Seberang Jaya Residents
If you’re in Seberang Perai, this new outlet saves you the hassle of travelling across the bridge to George Town just to satisfy a craving for premium meat snacks. Located conveniently at Sunway Carnival Mall, you can now pick up your favourite bakkwa while shopping, meeting friends, or running errands.
With Penang being a culinary hub, it’s only fitting that Bee Cheng Hiang expands their presence here. The mall’s modern retail environment, combined with Bee Cheng Hiang’s heritage brand, makes this a well-matched pairing.
What to Expect During Your Visit
Here’s what you can expect when visiting Bee Cheng Hiang at their new Penang outlet during the soft opening period:
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Freshly grilled bakkwa prepared daily
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Friendly staff ready to assist and recommend
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Likely introductory promotions or special bundles
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An authentic taste of tradition using time-honoured recipes
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A chance to try something new if you’ve only had their classic pork slices
Don’t be surprised if the outlet is buzzing with excitement. After all, Bee Cheng Hiang is a household name – many grew up eating their bakkwa during Chinese New Year or gifting them to relatives and business associates. Their products are more than just snacks; they’re a part of Malaysian celebration culture.
Why You Shouldn’t Miss This Deal
The promotion period is only for a few weeks – from 8 June to 30 June 2025 – which means you’ve got a limited window to experience this soft opening campaign. It’s the perfect opportunity to enjoy special opening offers, sample a variety of snacks, and perhaps even stock up on gifts.
Also, soft openings allow customers to interact directly with the brand while they’re still fresh into a new retail space – they’re often more open to feedback, suggestions, and tailored recommendations. If you’ve been curious about trying new flavours or exploring their lesser-known products like Mini EZ Pork, this would be the time to do it.
For bakkwa lovers, there’s something special about getting it fresh and direct from the source – the smoky aroma, the caramelised edges, the perfect balance between sweet and savoury. It’s simply something you have to experience yourself.
Wrap-Up: Bee Cheng Hiang Offers More Than Just Food
This isn’t just a new shop opening – it’s a celebration of a timeless food culture making its mark in another corner of Penang. Bee Cheng Hiang is more than a brand; it’s part of many Malaysians’ culinary memories, a shared joy during festivals, and now, a new treat to enjoy at Sunway Carnival Mall.
So whether you’re buying for yourself, picking up a snack for the road, or looking for an elegant gift, this is a chance to indulge in premium snacks without needing to wait for the festive season.
Head over before 30 June 2025 and savour the iconic taste that has satisfied taste buds for decades.
Promotional/Event Details:
Date: 8-30 June 2025
Time: Mall Operating Hours (typically 10am – 10pm)
Venue: Bee Cheng Hiang Outlet, Sunway Carnival Mall, Seberang Jaya, Penang
Google Maps: https://maps.app.goo.gl/
Waze: https://www.waze.com/live-map/directions/my/penang
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