If there’s one thing Malaysians truly love, it’s food – especially when it comes with a story, culture, and a flair of authenticity. For those who adore the charm of Italy and all things Italian, Ben’s Independent Grocer (B.I.G.) has something special lined up that brings the soul of Italy right to the heart of Malaysia.
From 5 to 22 June 2025, B.I.G. is hosting their much-anticipated Italian Fair, where shoppers can dive into a curated selection of Italian favourites—from artisan pastas to rustic sauces, rich cheeses, and more. But this isn’t just any ordinary sale or in-store display. It’s a cultural journey packed with vibrant promotions, tasting experiences, and a launch event worth marking down in your calendar.
Let’s unpack why this is more than just another supermarket fair and why it’s worth a visit.
A True Taste of Italy, Right Here in Malaysia
The Italian Fair at B.I.G. isn’t merely about products—it’s about delivering a cultural experience. The Italians are known for celebrating life through food, and this fair carries that same passion. From carefully selected items made by Italian producers to tasting sessions that let customers sample these offerings firsthand, everything has been designed to offer more than just a shopping trip—it’s an immersion into the Italian way of life.
Expect to discover:
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Premium pasta brands made with traditional techniques
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Tomato sauces and condiments bursting with Mediterranean flavours
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Authentic Italian cheeses and cured meats
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Olive oils pressed from Italian groves
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Sweet treats like biscotti, panettone, and imported chocolates
These aren’t just imported goods—they are handpicked, reflecting the heritage, techniques, and flavours that Italy is known for. If one is looking to recreate the tastes of Rome, Naples or Florence at home, this is the time to stock up.
Not Just a Sale – It’s a Celebration
One of the things that makes this event stand out is its launch celebration, happening on 10 June 2025 at 10am at the B.I.G. outlet in Publika Shopping Centre. This isn’t a typical opening; it’s a full-on experience featuring tasting booths, curated displays, and even interactive elements.
If someone has never had the opportunity to try a real Italian cheese pairing or sample antipasti the way it’s served in Milan, the launch event offers exactly that. The tasting experience is a highlight—giving visitors a chance to try before they buy, which is especially valuable when navigating imported goods with unfamiliar labels.
This launch is designed for everyone—from foodies and home cooks to families simply looking for a different grocery shopping day out. Whether someone’s intention is to learn more about Italian cuisine or just to try something new, the event promises something engaging for all.
Activities and Exclusive Offers Throughout the Fair
Beyond the opening event, the Italian Fair at all B.I.G. outlets will host a variety of activities and promotions throughout the campaign period. These include:
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Promotional pricing on select Italian products
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Italian-themed tasting booths on select dates
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Cooking inspiration displays featuring how to use the products at home
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Featured recipe cards to take home and recreate authentic meals
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Online promotions via their Bites Shop portal
Shopping online? No worries. B.I.G. is also extending this Italian Fair experience to their Bites online store, where one can enjoy the same Italian curation from the comfort of home. Just head over to https://pub.bites.com.my/collections/big-italian-fair and start browsing.
This online option is especially handy for busy individuals or those living further from a B.I.G. outlet. Whether they prefer to pick up a classic lasagne kit, a truffle-infused olive oil, or a gift pack for a fellow foodie, the convenience is unbeatable.
Why One Shouldn’t Miss This Fair
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Authenticity Without the Airfare
There’s no need to fly halfway across the world to enjoy top-quality Italian goods. This fair brings them straight to Malaysia, letting shoppers explore and enjoy the best Italy has to offer without leaving the country. -
Perfect for Food Enthusiasts and Home Cooks
Whether someone is new to Italian cooking or already a seasoned fan of Mediterranean cuisine, this fair offers opportunities to stock up on essentials or discover something new to add to their repertoire. -
Engaging Events for All Ages
The launch day and various tasting activities offer a family-friendly outing. It’s not just about groceries—it’s about experiencing culture through food. -
Support for Local Retail with Global Goods
By supporting B.I.G., customers are endorsing a local business that’s going the extra mile to source high-quality, international goods with genuine provenance. -
Great Deals with Real Value
Imported goods, especially authentic Italian brands, often come at a premium. But this fair offers limited-time deals and bundle promotions that make indulgence more accessible.
Visit and Experience It Yourself
Ben’s Independent Grocer has long been a destination for quality produce, artisan items, and globally sourced favourites. This Italian Fair adds another layer to their offering—inviting shoppers to not only buy but experience a piece of Italy.
If someone’s looking to make a dinner night special, surprise a loved one with gourmet ingredients, or simply upgrade their pantry staples, there’s no better time than now. The deals are limited to the promotional period, so it’s wise to make time for a visit or browse online while stocks last.
To stay updated on activities and new arrivals throughout the fair, visit https://big.com.my/italianfair25 or follow them via their official platforms.
Promotional/Event Details:
Date: 5-22 June 2025
Time: Store hours and online availability throughout campaign
Venue: All Ben’s Independent Grocer outlets and Bites online shop
Special Launch Event:
Date: 10 June 2025
Time: 10am onwards
Venue: B.I.G. Publika Shopping Centre
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