If there’s one thing that never goes out of style, it’s a good pair of shoes. Whether it’s for work, walking the mall, weekend outings, or simply updating the wardrobe with some fresh new kicks, shoes are a practical necessity and, let’s face it, a wardrobe staple for many. But here’s the challenge—branded shoes often come with hefty price tags, especially when quality and comfort are involved. That’s why bargain hunters and fashion-savvy Malaysians should take note of an unmissable event currently happening in the heart of Kuala Lumpur: Parkson’s Shoe Fair Madness at Pavilion KL.
From 29 May to 13 June 2025, the Personal Shopper Room at Level 4 of Parkson Elite Pavilion KL transforms into a shoe-lover’s haven. Parkson Malaysia is running a special shoe fair promotion, and the discounts are not to be taken lightly—up to 70% OFF on selected branded footwear. This isn’t your average clearance sale with odd sizes or unpopular colours. This is a well-organised event, bringing together some of the most recognisable shoe brands Malaysians have come to trust for style, support, and quality.
Let’s break it down—why should one bother making their way into Pavilion KL for this event? First and foremost, savings of up to 70% is not something to overlook, especially in the current economic climate where every ringgit counts. Footwear, while essential, often becomes a neglected category when one is budgeting. But with such deep discounts available, this is the perfect opportunity to replenish the shoe rack without burning a hole in the wallet.
Brands Worth Stepping Into
Parkson has brought together a versatile line-up of shoe brands to cater to various preferences. Whether the focus is on comfort, fashion, or professional style, there’s something here for everyone. Participating brands include:
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EVERBEST – Known for timeless, elegant designs and leather-crafted shoes that seamlessly suit office wear and formal outings.
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MI MANCCI – A great pick for those wanting sleek, fashion-forward styles.
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Scholl – Renowned for its ergonomic designs, Scholl focuses on feet health and comfort, ideal for those on their feet all day.
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VIONIC – Stylish footwear that also promotes proper foot alignment. A favourite among those who value both aesthetics and podiatric care.
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amori, POLO &QUET, and Parkson’s own in-house selections round off the range with something for casual wearers and budget-conscious shoppers.
These brands are not only reputable but also cater to a wide demographic, from the style-conscious city worker to retirees who prioritise comfort and quality in their daily wear.
Why Go Now?
The phrase “first come, first served” carries weight here. Stocks are limited, and with deals this good, it’s safe to assume sizes and selections will dwindle fast. Footwear is one of those things that benefits from a proper fitting, and shopping in-store at this dedicated Shoe Fair lets customers try before they buy. The event being located in the luxurious Pavilion KL also makes it a more pleasant shopping experience—air-conditioned, spacious, and conveniently located in Bukit Bintang.
Beyond the shopping, there’s the added bonus of this being a Parkson Elite event. Their “Personal Shopper Room” adds an air of exclusivity to the affair, allowing customers to browse in a more comfortable and curated space. The well-organised setup means one won’t be rummaging through unlabelled bins or navigating crowded warehouse aisles, but instead exploring racks of discounted shoes in a more premium setting.
More Than Just a Sale
This isn’t just a shopping trip—it’s a chance to upgrade one’s wardrobe, grab quality items at a fraction of the price, and take advantage of a short-term event that comes around only once in a while. Shoes, particularly well-made ones, are not simply fashion statements—they affect posture, walking comfort, and long-term foot health. That’s why it’s worth investing in brands like VIONIC or Scholl, especially when those prices are slashed.
Let’s not forget, this is also a great opportunity to stock up for multiple occasions. Perhaps there’s a wedding coming up, or an overseas trip, or simply the desire to freshen up an old pair. With the variety available, one might even find a few pairs to suit different settings—all under one roof and all at a great price.
How to Make the Most of the Sale
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Go early. As stocks are limited, arriving early during the sale window gives access to a wider selection of sizes and styles.
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Visit mid-week. Avoid weekend crowds by going on weekdays. This means more time to browse without the rush.
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Bring a friend. Shopping’s always more fun (and useful) with a second opinion.
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Plan your budget. With up to 70% off, it’s easy to get carried away. Set a realistic budget and prioritise the shoes most needed.
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Check fit properly. Don’t just go by size—walk around and ensure the fit is perfect. A discounted pair isn’t a bargain if it’s never worn due to discomfort.
When and Where
The Shoe Fair Madness runs for a limited two-week window—from 29 May to 13 June 2025, and is held exclusively at the Level 4 Personal Shopper Room in Parkson Elite Pavilion KL. This central location is easily accessible by MRT and Monorail (Bukit Bintang stations), and surrounded by cafés, restaurants, and other top-tier retail outlets. Visitors can turn their shoe-hunting mission into a full day out.
And if one hasn’t been to Parkson Elite Pavilion recently, this event offers a great excuse to revisit one of Malaysia’s leading departmental store names. Known for their quality merchandise and superior customer service, Parkson’s events often go the extra mile in creating a refined retail experience.
Conclusion: A Worthwhile Detour for the Deal-Hunters
In short, Parkson Malaysia’s Shoe Fair Madness isn’t just another promotion—it’s a well-timed opportunity to grab premium footwear at prices one rarely sees, especially from renowned international and local brands. For those who appreciate quality, value for money, and good service, this is a must-visit event.
For anyone looking to revamp their shoe collection or just searching for that perfect pair at an unbeatable price, head down to Pavilion KL before 13 June 2025. Once it’s gone, it’s gone.
Promotional/Event Details:
Date: 29 May – 13 June 2025
Time: Follows Mall Opening Hours (Typically 10am–10pm)
Venue: Level 4, Personal Shopper Room, Parkson Elite Pavilion KL
Source: Parkson Facebook Post
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