In today’s economic climate, smart shopping has become more important than ever. Every ringgit saved counts, especially when it comes to everyday essentials. That’s why the Segi Fresh Riang Ria Keluarga Promotion, running from 23 May to 15 June 2025, deserves special attention. For families across Malaysia looking to stretch their budgets without compromising on quality, this is an opportunity that’s too good to miss.
A Festive Promotion for the Whole Family
Segi Fresh, a well-known name in Malaysia for offering affordable groceries and household items, is hosting its Riang Ria Keluarga campaign – a cheerful theme that speaks to their focus on family-friendly value. Whether shoppers are stocking up for the month, preparing for a celebration, or just looking for everyday staples, the discounts available during this promotional period are bound to bring a smile to every household.
Why should families take advantage of this promotion? Because it offers practical savings on brands Malaysians know and trust – from Dutch Lady and Milo to local favourites like Kualiku and Slera. It’s not just a promotion; it’s a way to keep household budgets in check while bringing home the brands everyone loves.
Spend RM30 & Unlock Additional Value with PWP Deals
One of the most exciting features of this campaign is the Purchase With Purchase (PWP) deal. Spend RM30 in a single receipt and get access to exclusive, heavily discounted items. For example:
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PESTA Marie Biscuits 700g for only RM6.99 (normal price: RM9.20)
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Dutch Lady Milk Powder 850g for RM21.99 (normal price: RM22.95)
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Kualiku Minced Chicken 360g at RM9.49 (normal price: RM9.99)
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Labour Dishwashing Liquid 900g for just RM2.99 (normal price: RM3.20)
These extra discounts make the shopping experience even more rewarding for those who plan and spend wisely.
Member Privileges Worth Signing Up For
For frequent shoppers, Segi Fresh membership is a must. During this promotional period, members can unlock even deeper savings with exclusive pricing on essential pantry and kitchen items. Some examples include:
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Roshan Cooking Oil 5kg – RM29.50
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Iman Mee Bulat 500g – RM6.80
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Kimball Pasta 400g – RM2.99
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Slera Bihun 350g – RM2.39
The benefits of becoming a Segi Fresh member go beyond pricing. Shoppers can collect reward points, earn free vouchers, and get personalised offers. Signing up through their official app is straightforward, and new members receive a free RM5 e-voucher just for joining.
Start the Day Right with Affordable Breakfast Staples
Mornings can be hectic, especially for families. That’s why Segi Fresh has included a range of breakfast and quick-meal options in the promotion to make mornings smoother and healthier. Consider grabbing these deals:
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Nutrigoood Mixed Cereal 500g – RM7.29
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Gogo Mini Pau – RM2.50
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Milo Softpack 400g – RM8.99
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Fress Juice 330ml – RM2.69
These items cater to busy families needing nutritious, easy-to-prepare options for the start of their day.
Meal Prep & Snacking Done Right
Whether preparing lunchboxes, family dinners, or planning a weekend movie night, shoppers can count on Segi Fresh to deliver unbeatable value:
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Fiesta Chicken Popcorn 400g – RM10.99
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Mushroom Steamboat 6-in-1 – RM11.49
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Mamee Monster 10x25g – RM3.69
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Twisties & Chips from just RM1.99
These items offer both convenience and taste – without burning a hole in the pocket.
Sparkling Clean Homes for Less
Household maintenance doesn’t have to be expensive. Segi Fresh is offering essential cleaning and hygiene products at highly competitive prices, such as:
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TOP Detergent 3.6kg – RM18.99
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Glo Dishwashing Liquid 800ml – RM4.29
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Antabax Shower Cream 850ml – RM7.99
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Colgate 2x175g – RM12.99
These savings mean families can maintain a clean and healthy home environment without overspending.
Treats for the Furry Members of the Family
Even pets are part of the celebration. Segi Fresh includes pet essentials in their promotion lineup:
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Friskies 1kg – RM12.99
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Happiluv Cat Litter 10L – RM15.99
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ProDiet Cat Food 85g – RM1.79
Pet owners will appreciate the opportunity to stock up on supplies without needing a separate trip to a pet store.
Inclusivity Matters – Bingkas & Asas Rahmah Accepted
Making this promotion even more inclusive, Segi Fresh now accepts both Bingkas and Asas Rahmah at all outlets nationwide (with the exception of Bingkas at Selangor branches). This move ensures that more Malaysian families, including those under government aid programmes, can enjoy the benefits of the sale.
How to Make the Most of This Promotion
To maximise savings, shoppers are encouraged to:
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Download the Segi Fresh app to register as a member.
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Collect points with each purchase (up to 5X points for certain items).
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Redeem vouchers, including a free RM5 E-Voucher for new sign-ups and a RM10 voucher for every 1,500 points.
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Take advantage of PWP deals after reaching the RM30 threshold.
Plan Ahead – Limited Stock & Outlets
This promotion is valid only at Segi Fresh and Ehsan Segi Fresh outlets across Malaysia, with the exception of Pudu and Selayang branches. As usual, all deals are subject to stock availability, and popular items tend to move quickly – so early shopping is recommended.
Why This Deal Is Worth Your Time
In short, the Segi Fresh Riang Ria Keluarga Promotion is about more than just discounts – it’s about helping Malaysian families access quality products at prices that make sense. With so many areas of life becoming more costly, this campaign allows shoppers to take control of their budget without compromising on quality or variety. It’s a timely reminder that good value is still out there – and it starts at your nearest Segi Fresh store.
Don’t miss out – head over between 23 May and 15 June 2025 and experience these unbeatable savings for yourself.
Promotional/Event Details:
Date: 23 May – 15 June 2025
Time: During store operating hours
Venue: All Segi Fresh and Ehsan Segi Fresh outlets nationwide (except Pudu & Selayang)
More Info: https://www.segifresh.com
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