When it comes to affordable indulgences in Malaysia, soft serve ice cream easily ranks among the top. And when a convenience store brand like FamilyMart — already known for their refreshing drinks, on-the-go snacks, and quirky Japanese-inspired treats — drops a new soft serve flavour, dessert lovers across the country tend to take notice. This time around, FamilyMart Malaysia is introducing a limited-time offering that’s both unexpected and delightfully harmonious: the Matcha Strawberry Sofuto.
It’s not every day that one finds a blend as bold yet balanced as this. Matcha, with its distinctive earthy notes, brings a depth and richness that’s beautifully offset by the light, sweet tang of strawberry. The result is a soft serve that’s creamy, refreshing, and layered with flavour — perfect for a hot Malaysian afternoon or even as a cheeky late-night treat.
So why should dessert fans, bargain hunters, or just the casually curious make their way to FamilyMart to try it? Here’s why this is more than just another soft serve — it’s a flavour journey worth experiencing.
Why Dessert Lovers Shouldn’t Miss This Deal
Let’s start with the obvious — matcha and strawberry are both strong contenders in the flavour world. Matcha’s intensity can be polarising to some, but in this Sofuto, it’s softened just enough by the strawberry’s fruity sweetness, making it approachable even for those who might normally shy away from matcha-based treats.
Strawberry, on the other hand, often brings a comforting familiarity. In this case, FamilyMart isn’t simply adding chunks of strawberry to the ice cream. Instead, the entire dessert is infused with strawberry-inspired notes, creating a smooth and even flavour throughout — without overpowering the green tea richness. It’s a clever blend that speaks to flavour refinement more than anything else.
More importantly, this release isn’t a permanent addition to the FamilyMart menu. It’s a limited-time treat, which means once it’s gone, it might not come back again for a long while — or ever. This time-sensitive nature makes the Matcha Strawberry Sofuto all the more special, urging fans of creative desserts to get their hands on it before it disappears.
Serving Options That Suit Everyone
Another big win for this promotion is its flexibility in serving styles. Not everyone wants their ice cream in a cone, especially during a midday stroll or if they’re driving. Fortunately, FamilyMart’s Matcha Strawberry Sofuto is available in several different formats:
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Cone – the traditional soft serve presentation, ideal for immediate enjoyment and aesthetic satisfaction.
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Cup – a no-fuss option for those who don’t want to deal with dripping cones.
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Milkshake – yes, they’ve even turned this into a drinkable version. Perfect for those always on the go or looking to cool down quickly.
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Pint – take it home and savour it slowly. Ideal for families or those who like a late-night spoonful in front of the TV.
It’s worth noting that availability may differ by store, so it’s a good idea to check what’s offered at your nearest outlet before you go. Still, the fact that this one flavour can be experienced in such a variety of ways speaks to FamilyMart’s effort in making it accessible and enjoyable to more people.
Affordability Meets Indulgence
Let’s talk value. One of the best things about FamilyMart’s Sofuto range is how affordable it is. While prices may vary slightly depending on the serving style, these treats are almost always priced within a reasonable range — usually under RM5 for cones or cups and slightly more for pints and milkshakes.
This affordability means you can indulge without the guilt of splurging. In an age where gourmet desserts can easily cost RM15 and above, FamilyMart continues to offer wallet-friendly indulgences that feel like premium treats. And when you’re getting this much flavour, texture, and creativity packed into one dessert, it’s hard to say no.
Why They Keep Winning the Dessert Game
FamilyMart has built a reputation for being more than just a convenience store — they’ve become a place to discover fun, seasonal food trends, particularly in the dessert category. Whether it’s their earlier releases of Hojicha Sofuto, Melon Milk Sofuto, or the wildly popular Matcha Latte Sofuto, dessert enthusiasts know to keep an eye out for their limited-edition flavours.
Each new release seems to be carefully curated to appeal to Malaysian tastes, and the Matcha Strawberry Sofuto is no exception. By fusing the popularity of Japanese matcha with the universal appeal of strawberry, FamilyMart has created something that feels both comforting and adventurous.
Moreover, their constant innovation keeps people returning not just for essentials like onigiri or drinks but for the sweet surprise of what’s next on the dessert menu.
When and Where to Get It
The Matcha Strawberry Sofuto is now available at participating FamilyMart outlets across Malaysia, starting 22 May 2025 onward. But since it’s a limited-time offering, it’s important not to delay. Once supplies run out — and given the popularity of previous flavours, this could happen sooner rather than later — it will be gone.
There’s no telling when or if it’ll return, so if you’re a fan of soft serve, Japanese desserts, or just curious to try something new, this is your sign to make your way to FamilyMart soon.
As with all such promotions, terms and conditions apply, including:
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Availability is subject to in-store stock.
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While supplies last.
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Actual strawberries are not included — this is a flavour-inspired dessert, not a fruit-topped sundae.
Final Thoughts: Why This Should Be Your Next Dessert Stop
In the midst of daily routines and fast-paced living, small indulgences like this can bring a lot of joy. The Matcha Strawberry Sofuto from FamilyMart is more than just a dessert — it’s a moment of pause, a little taste of creativity, and a reminder that good food doesn’t have to cost a fortune.
Whether it’s a reward for getting through the workday, a weekend treat with friends, or simply a refreshing way to cool down in the heat, this limited-time offering delivers a satisfying experience that’s accessible, affordable, and surprisingly elegant for a convenience store item.
So, grab your cone (or cup, or milkshake, or pint), take a bite, and enjoy the harmony of flavours that FamilyMart has created in this latest Sofuto masterpiece. But act quickly — great things rarely last forever.
Promotional/Event Details:
Date: 22 May 2025 Onward
Time: During store operating hours
Venue: Participating FamilyMart outlets across Malaysia
More Info: https://www.familymart.com.my
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