Looking to refresh your beauty collection or treat yourself to some top-tier makeup brands without breaking the bank? Then this is exactly the kind of online promotion that beauty lovers in Malaysia should not miss. SaSa Malaysia is rolling out an Online Exclusive Sale from 17–20 May 2025, offering up to 52% OFF on selected cosmetics brands like ARTDECO, MOIRA, Cyber Colors, and more. To top it off, shoppers can also enjoy a RM5.20 discount with a minimum spend of RM52, simply by applying a special code during checkout on the SaSaMY app.
Now, what makes this deal truly special? Let’s break it down and see why one should absolutely take advantage of this opportunity.
An Ideal Time to Stock Up on Essentials and Explore New Finds
Anyone who’s a fan of high-quality makeup knows that premium cosmetics can be pricey. When a retailer like SaSa Malaysia offers discounts as steep as 52%, it’s not just a sale—it’s a prime opportunity to restock your essentials and explore new product ranges without feeling the pinch.
Whether it’s a staple eyeliner, a fresh lipstick shade, or a high-performance foundation you’ve been meaning to try, now’s the time to grab them. With leading brands like ARTDECO, MOIRA, and Cyber Colors involved in the promotion, shoppers are spoiled for choice.
Affordable Luxury That Doesn’t Compromise on Quality
SaSa Malaysia has always been known for curating trusted beauty brands that offer both performance and prestige. The inclusion of brands like ARTDECO—a favourite for its premium German formulations—and MOIRA, which is well-known for trendy palettes and cruelty-free standards, means shoppers can indulge in quality products without the usual price tag.
Cyber Colors is another brand that deserves special mention. It has become a household name for those who want dermatologist-approved products with rich pigments and lasting wear. Whether one is new to the brand or already a fan, it’s the perfect chance to try something new or repurchase favourites at a fraction of the price.
Limited-Time Perks for SaSa App Users
In addition to the markdowns, SaSa is offering an additional RM5.20 discount with a minimum purchase of RM52, exclusive to SaSa app users. All one has to do is enter the code LOVEYOU520 at checkout on the SaSaMY Mobile App. This small but thoughtful extra is SaSa’s way of spreading a little love to their loyal customers—and for those who haven’t downloaded the app yet, it’s the perfect excuse to do so now.
The benefit of shopping through the app is that it’s tailored, faster, and often comes with early access to deals and rewards. It’s a great way to stay ahead of future beauty bargains too.
Convenience at Its Best: Shop Anytime, Anywhere
There’s nothing quite as satisfying as discovering a good deal without leaving the comfort of home. With this online-exclusive promotion, shoppers can browse, select, and buy their beauty favourites from anywhere—be it during lunch breaks, while commuting, or lounging on the weekend.
SaSa Malaysia has made the promotion accessible through multiple platforms:
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Their official website https://www.sasa.com.my/online-exclusive-deals
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The SaSaMY Mobile App
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Their official Shopee store: https://shorturl.at/tIwMb
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Their Lazada store: https://shorturl.at/SxMlV
This kind of accessibility means one is not tied to just one app or website—pick the platform of choice and start shopping.
Why 520? The Meaning Behind the Numbers
This campaign is being run in conjunction with “520”, a date that holds sentimental value, especially in Chinese culture. Phonetically, “520” sounds like “I love you” in Mandarin (w? ài n?), making it a popular date for expressing affection. SaSa has cleverly tied this cultural sentiment to beauty love—encouraging everyone to show love to themselves through a little self-care and indulgence.
It’s more than a discount—it’s a celebration of self-love and a chance to reward oneself with makeup that brings confidence and joy.
An Opportunity to Try Before Committing to Bigger Buys
One of the great things about beauty sales is the chance to try new products at a lower price. With discounts this generous, it’s the perfect time to test out products you might have been hesitant to splurge on at full price. Whether it’s that bold lipstick colour, a glittery eyeshadow palette, or a skincare item from Cyber Colors, it’s much easier to experiment without worrying about the cost.
A Smart Buy for Gifting
This promotion is also ideal for those looking to purchase gifts for upcoming birthdays, bridal showers, or just because. Who doesn’t love receiving a carefully curated beauty gift set? With the ongoing discounts, shoppers can even buy in multiples or mix-and-match across brands to create personal beauty bundles that cost much less than usual.
Terms & Transparency
It’s worth noting that this promotion is valid for selected products only, so not everything in-store or online is marked down. As with most sales, it’s best to check the product listings carefully and read the terms and conditions on the respective shopping platforms. Nonetheless, the discount range still offers significant value across a variety of bestsellers and fan favourites.
Final Thoughts: Why One Shouldn’t Miss This SaSa Sale
All in all, the SaSa Malaysia Online Exclusive Beauty Sale running from 17 to 20 May 2025 is more than just a quick weekend promotion—it’s a smart shopping window for beauty lovers to pamper themselves, save money, and try new products that may become long-term favourites.
With up to 52% OFF and an additional RM5.20 off with a modest minimum spend, this is the kind of sale that rewards both first-time buyers and loyal customers alike. The broad availability across different platforms ensures that no one is left out, regardless of where or how they prefer to shop.
So, whether it’s for you or someone you care about, this is the time to load your cart with a bit of love, beauty, and savings—all in one place.
Promotional/Event Details:
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Date: 17–20 May 2025
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Time: All day, online
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Venue:
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Online at SaSa Malaysia official site: https://www.sasa.com.my/online-exclusive-deals
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SaSaMY Mobile App
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SaSa on Shopee: https://shorturl.at/tIwMb
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SaSa on Lazada: https://shorturl.at/SxMlV
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