If there’s one thing Malaysians love more than a good meal, it’s a good meal that comes with a free treat—and Sushi King Malaysia is delivering just that with their latest giveaway campaign. Running from 13 to 23 May 2025, this is not your typical contest. Sushi King is inviting fans to tap into their creative side by designing a fun, sushi-themed Instagram story—and in return, lucky participants stand a chance to win two purple plate vouchers.
Now, before diving into why this campaign is worth your time (and your Instagram efforts), let’s talk about what makes Sushi King such a favourite across the country. With a reputation for serving delicious and affordable sushi in a casual, family-friendly setting, they have consistently been one of Malaysia’s top choices when it comes to Japanese dining. The purple plate, in particular, is often associated with premium selections on the sushi conveyor belt. So, scoring two of these plates for free? That’s a deal not to be missed.
This isn’t just a simple lucky draw. Sushi King is looking for creativity, originality, and sushi fandom. That’s where the Instagram Story contest comes into play. The brand has provided a downloadable template in their Story Highlights on Instagram. The task? Fill it in using the specially designed “Sushi King Bonanza” stickers and post it to your Instagram Story. Tag their official handle, @sushikingMalaysia, and ensure your account is public during the contest period so they can view your entry.
It’s a campaign that’s as interactive as it is rewarding. It encourages people to engage with the brand in a fun and visually creative way—something many campaigns fail to do. Instead of simply asking participants to like a post or share a page, this contest pushes fans to show their passion for sushi through a story. It’s fun, it’s light-hearted, and it’s a great way to share one’s love for Japanese cuisine with others.
One of the best aspects of this promotion is how accessible it is. You don’t need to spend any money to join, just a bit of your time and creativity. Whether you’re an art enthusiast or simply someone who enjoys fiddling with stickers and story templates, this is your chance to express yourself—and be rewarded for it. The purple plate vouchers are valid for redemption between 20 to 23 May 2025 at any Sushi King outlet nationwide, so it’s also a great excuse to plan a sushi night out.
Another key point to highlight is that winners will be contacted via direct message on Instagram, so participants are advised to keep an eye on their inbox. To be eligible to claim the prize, winners must also be members of Sushi King. Fortunately, signing up for a membership is a straightforward process via their mobile app or website, and it comes with various other perks like birthday treats, exclusive discounts, and access to members-only events.
Now, let’s talk about the joy of those purple plates. If you’ve dined at Sushi King before, you know that each plate colour comes with different price points and usually, different types of sushi offerings. The purple plate is known to feature premium items—sometimes seasonal specials, imported seafood, or chef-recommended dishes. Getting two of these on the house essentially means saving money while indulging in the best of the menu.
From a third-party consumer perspective, this giveaway is especially appealing because it aligns with current trends in social media engagement. People love posting to Instagram Stories, and they love stickers. Combine that with the chance to win sushi? It’s a perfect match for today’s digital-savvy food lovers.
Even if you’re not typically the type to enter online contests, this one is refreshingly simple and low-pressure. You’re not competing against thousands for a big-ticket prize; instead, you’re being rewarded for sharing your sushi love. It’s personal, interactive, and offers immediate gratification with the short redemption window.
Beyond the giveaway, the campaign is also a clever way for Sushi King to connect with its fans. The brand is not only rewarding loyalty but also encouraging more people to sign up for their membership programme. It’s a win-win—for Sushi King, who gains more engaged followers, and for participants, who get to enjoy delicious sushi for free.
For those planning to join, here’s a quick breakdown of how to participate:
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Head to @sushikingMalaysia on Instagram and look through their Story Highlights.
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Screenshot the special contest template.
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Search for the “Sushi King Bonanza” stickers and decorate your template.
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Post it on your Instagram Story, tag @sushikingMalaysia, and make sure your profile is public.
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Follow their page and like the related post for a valid entry.
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Sit back and wait—you might just be one of the lucky winners contacted via DM.
And remember, if you do win, the redemption period is only from 20 to 23 May 2025. So be ready to treat yourself at any nearby Sushi King location.
Whether you’re an avid sushi lover or just someone who enjoys a good, creative challenge, this giveaway is one of those small joys worth making time for. It’s simple, fun, and ends with free sushi—what more could anyone ask for?
So, if you’re scrolling through Instagram and spot this campaign, don’t hesitate. Take a few minutes to join. After all, opportunities to win free premium sushi don’t come around every day. Let this contest be a delicious reminder to treat yourself—and maybe bring a friend along too.
Promotional/Event Details:
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Date: 13-23 May 2025
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Time: All day
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Venue: Online entry via Instagram (@sushikingMalaysia), redemption at any Sushi King outlet in Malaysia
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Redemption Period: 20-23 May 2025
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Requirement: Must have a Sushi King membership account to redeem the prize
More information here:
https://www.facebook.com/100064849536203/posts
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