There’s something undeniably special about food trucks — the smell of freshly made goodies, the thrill of catching them in your city, and the unexpected joy of a spontaneous treat. For Malaysians who love quirky, limited-time food experiences, here’s one to pencil into the calendar: the Ai-CHA Celebration Food Truck 2025 Tour, cruising across Johor, Melaka, Negeri Sembilan, Sabah, and Sarawak from 12 to 18 May 2025.
This isn’t just another roadshow — it’s a travelling celebration filled with free Sea Salt Ai-Scream, exclusive merchandise, and photo ops that are perfect for your feed. If anyone loves tea-based drinks, fun giveaways, or just wants something unique to look forward to this May, then they absolutely need to mark this down.
Let’s dive into what makes this food truck tour worth tracking down, and why it’s more than just a gimmick.
Why Should Malaysians Not Miss This?
The Ai-CHA Food Truck is much more than just a mobile stall. It’s an entire brand experience being brought directly to towns and campuses across the country. What’s particularly exciting is that this tour is absolutely free to enjoy — no purchases are required to get the goodies (though it’s a “while stocks last” affair, so being early is key).
Here’s what visitors can expect:
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FREE Sea Salt Ai-Scream – This isn’t just a regular frozen treat. It’s Ai-CHA’s signature Sea Salt flavour, and it’s not widely available at retail outlets. That makes it both a rare and delicious delight.
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Exclusive Merchandise – Think of unique Ai-CHA collectibles that aren’t for sale online or in stores. These merch items are only being handed out at truck stops. It’s perfect for diehard Ai-CHA fans or collectors who love limited edition gear.
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Photo Opportunities – The Ai-CHA truck itself is designed for fun and engagement. Expect creative designs, brand mascots, and possibly costumed crew members who’ll gladly pose for pictures. It’s a family-friendly experience and a great way to build memories with friends or children.
The Unique Value of This Giveaway Tour
Most giveaways come with strings attached — spend a certain amount, sign up for something, or enter a contest. The Ai-CHA truck breaks away from that. Visitors don’t need to purchase anything. They just need to be present — ideally early — and participate.
For students in universities, this could be the little spark of fun needed during exam stress or long lectures. For families and working adults, it’s a novel outing after a day of responsibilities.
Ai-CHA is also cleverly weaving brand love into real community spaces — university campuses, town centres, even coastal spots like Port Dickson. This makes it far more accessible than city-centre exclusive events.
Where’s the Truck Heading?
The tour has been meticulously planned to reach multiple states, ensuring fans across Malaysia can join in. From urban zones to quieter towns, here’s where and when they’ll make their stops:
JOHOR TOUR STOPS
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12 May – Kulai (Jalan Susur Kulai 2, near Nasi Lemak Wak Kentut) | 4:30pm – 7:30pm
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13 May – Skudai (UTM JB, Faculty of Electrical Engineering) | 11am – 5pm (Break: 2pm – 3pm)
MELAKA TOUR STOPS
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14 May – UiTM Jasin (Koopfest’25) | 1pm – 5pm (Break: 2pm – 3pm)
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15 May – Manipal University College | 11am – 5pm (Break: 2pm – 3pm)
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16 May – UTeM, Pusat Persatuan Pelajar | 11am – 5pm (Break: 2pm – 3pm)
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17 May – Dataran Pahlawan, Main Entrance | 11am – 5pm (Break: 2pm – 3pm)
NEGERI SEMBILAN TOUR STOP
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18 May – Port Dickson (PD Waterfront, Main Entrance) | 3:30pm – 6pm
SABAH TOUR STOPS
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12 May – Ranau Town | 12pm – 2pm, 6pm – 8pm
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13 May – Kota Belud Town | 12pm – 2pm, 6pm – 8pm
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14 May – Kota Marudu Town | 11:30am – 2pm, 5:30pm – 7:30pm
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15 May – Kudat Town & Esplanade | 11:30am – 2pm, 6pm – 7:30pm
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16 May – Tuaran Town | 1pm – 2:30pm, 6pm – 7:30pm
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17 May – Kota Kinabalu (Penampang Servay, Bundusan / Beverly Hill / Gaya Street Market) | 11:30am – 1pm, 3:30pm – 5pm, 7pm – 8:30pm
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18 May – Kota Kinabalu (Likas Bay / Kingfisher Plaza) | 10am – 1pm, 5pm – 8pm
SARAWAK TOUR STOPS
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13 May – Sarikei Uptown | 11am – 7pm (Break: 2pm – 3pm)
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15 May – Sibu (Kolej Laila Taib) | 11am – 4pm (Break: 2pm – 3pm)
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16 May – Sibu (University of Technology Sarawak) | 11am – 5pm (Break: 2pm – 3pm)
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17-18 May – Sibu (Farley Sibu, Main Entrance) | 11am – 7pm (Break: 2pm – 3pm)
Things to Keep in Mind
Since everything is free, there are limits to how much is available at each location. Supplies of the free Sea Salt Ai-Scream and merchandise are strictly on a first come, first served basis. No reservations or online bookings — it’s all about showing up early and enjoying the moment.
It’s also worth following Ai-CHA’s official pages or checking their Celebration Tour Page for any last-minute changes or updates, especially if you’re travelling a bit to catch the event.
A Community Event Worth Supporting
Malaysia often sees large-scale events in city centres or in premium malls, but what Ai-CHA is doing here is different. They’re going grassroots — directly into towns, student areas, and local gathering spots.
This sort of effort helps make experiences more inclusive. People don’t have to travel far or spend money to feel part of something bigger. For students, kids, or even budget-conscious adults, this tour is a reminder that there are still brands out there willing to offer joy without pushing sales.
It’s rare, fun, and frankly — it’s refreshing.
Final Thoughts
In a world where many promotions are increasingly digital and impersonal, the Ai-CHA Food Truck Tour offers something tactile, community-driven, and full of character. Whether someone’s a fan of the brand or just looking for a reason to get out and try something new, this event ticks all the right boxes.
Don’t miss the chance to grab an exclusive item, snap a quirky photo, and enjoy a one-of-a-kind frozen treat — completely on the house. It’s a celebration on wheels, and it’s coming to them.
Promotional/Event Details:
Date: 12-18 May 2025
Time: Varies by location (see schedule above)
Venue: Johor, Melaka, Negeri Sembilan, Sabah, Sarawak (Refer to full schedule in article)
More Info: Ai-CHA Celebration Tour Page
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