When it comes to birthday surprises, nothing beats the thrill of unwrapping a thoughtful gift — especially when it’s a reward from a beloved tea brand like CHAGEE Malaysia. This time around, CHAGEE is going above and beyond simple birthday wishes. They’re making sure their loyal members receive something truly special. Starting from 7 May 2025 onward, birthday stars can enjoy exclusive, member-only birthday treats — simply by checking their CHAGEE app and making a visit to a participating outlet.
For those not already familiar, CHAGEE is one of Malaysia’s most popular modern tea brands, bringing a refreshing fusion of traditional Chinese brewing methods with today’s taste preferences. Known for its premium ingredients, smooth textures, and beautifully designed beverages, CHAGEE has become a firm favourite among tea enthusiasts. So when a brand like this decides to celebrate birthdays in style, it’s certainly something to pay attention to.
What’s the Birthday Surprise About?
Every CHAGEE member, no matter their loyalty tier, will receive a special birthday voucher via the CHAGEE mobile app on the first day of their birthday month. This means that whether someone is an occasional tea drinker or a dedicated CHAGEE regular, there’s something waiting in-store just for them.
Here’s how it works:
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Check the CHAGEE App – On the 1st day of your birthday month, log in and look for your exclusive voucher.
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Visit Any Selected CHAGEE Outlet – These can be easily found in the app.
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Purchase Any Drink In-Store – Any drink will do, no need for a minimum spend or complicated combos.
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Show the Birthday Voucher – Flash it proudly and receive your birthday freebie on the spot.
It’s really that simple — a single tea purchase and a quick app check can lead to a pleasant birthday surprise.
What Gifts Are Being Given?
Here’s the exciting part. CHAGEE isn’t handing out generic freebies. Instead, they’ve created a tiered reward system based on the loyalty levels of their members:
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CHA Master (Top Tier) – Receives an elegant CHAGEE tumbler. It’s sleek, practical, and ideal for taking your favourite CHAGEE beverage on the go.
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CHA Pioneer (Mid Tier) – Gets a stylish tote bag. Perfect for errands or casual outings, the tote is both functional and trendy.
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CHA Explorer (Entry Tier) – Will be given a birthday badge, a cute little token to mark the celebration.
These exclusive gifts are not available for purchase, making them limited-edition collector’s items that reflect one’s membership level and loyalty.
Why Should You Go and Enjoy This Deal?
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Because It’s a Reward You’ve Earned
Loyalty deserves recognition, and CHAGEE understands that. Whether someone is new to the brand or a long-standing supporter, they get something special to brighten their birthday month. -
Gifts That Match the Tier
Rather than offering a one-size-fits-all freebie, CHAGEE has taken the time to reward members based on their level of interaction. This makes the gift feel more personal and earned — not just another marketing gimmick. -
No Catch, No Fuss
There’s no need for high spending or complicated redemptions. Simply buy one drink of your choice and flash the voucher. It’s a low-barrier promotion that’s accessible to nearly everyone. -
Exclusive Collectibles
The tumbler and tote bag especially are both stylish and practical. For CHAGEE fans, these make meaningful additions to their tea lifestyle. They’re not available for sale to the public, which adds value to the experience. -
Encourages a Healthy Habit
If someone has been meaning to switch from sugary sodas to something more natural, this promotion might just be the nudge they need. CHAGEE’s offerings are made with real tea leaves, dairy options, and even fresh fruits. One birthday drink could easily become the start of a healthier tea-drinking routine. -
Perfect Excuse to Treat Yourself
Birthdays are meant for indulgence, and what better way than with a premium beverage in hand and a free gift in tow? It’s an ideal way to start the birthday month on a positive note. -
Supports Local Outlets
By participating in this campaign, members are also helping to support local CHAGEE outlets — many of which are operated by passionate franchise owners or small teams. Every drink purchase helps keep these stores running and thriving. -
Simple Joys During Birthday Month
Even if grand birthday parties aren’t on the agenda, a small, thoughtful treat like this goes a long way. It’s a gentle reminder that little joys count too.
How to Redeem in 3 Simple Steps:
To recap, this is all you need to do:
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Step 1: Open the CHAGEE app on the 1st day of your birthday month and look for your exclusive voucher.
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Step 2: Visit a participating CHAGEE outlet listed in the app.
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Step 3: Buy any in-store drink and flash your birthday voucher at the counter.
The promotion is valid while stocks last, so it’s a good idea not to delay once the birthday month begins. As always, terms and conditions apply, and the birthday gifts are only available at selected outlets — all the details can be found within the CHAGEE app.
This promotion is an ongoing initiative from 7 May 2025 onward, so if someone’s birthday falls any time this year, they’re encouraged to make use of the voucher as soon as it drops in their app.
Final Thoughts
In a time when many birthday promotions feel automated or impersonal, CHAGEE has taken a refreshingly thoughtful approach. By giving back to their loyal community in the form of exclusive gifts and personalised attention, they’re reminding customers why CHAGEE isn’t just about drinks — it’s about experience.
For tea lovers, or anyone looking for a birthday pick-me-up, this is definitely a deal to enjoy. It’s simple, rewarding, and makes birthdays feel a little more special. So, for those who haven’t yet joined the CHAGEE loyalty programme, now might be the perfect time to do so. Who knows? A delightful surprise could be waiting just around your next birthday corner.
Promotional/Event Details:
Date: 7 May 2025 Onward
Time: During Operating Hours of Participating Outlets
Venue: Selected CHAGEE Malaysia Outlets (Check in CHAGEE App)
More Info & Source
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