If there’s one thing Malaysians love, it’s a fun challenge with sweet rewards – and when it comes with a dose of creativity, music, and a dash of juicy fun, it’s even better. This May, MIXUE Malaysia is bringing something exciting to the table with their Melon-Themed Singing Video Contest, and it’s definitely worth the attention of anyone who enjoys a good giveaway campaign.
Running from 1 to 14 May 2025, this event is more than just a regular contest. It’s a call for everyone – students, families, friends, content creators, and even shy bathroom singers – to step up and show off their creative flair. Whether it’s for the love of fun, the thrill of being featured, or simply an excuse to let loose and sing, this campaign ticks all the right boxes. Plus, it’s hosted by none other than MIXUE – the brand beloved across Malaysia for its affordable, refreshing ice cream and drinks.
Why Join MIXUE’s Melon Singing Challenge?
Let’s face it: Malaysia’s weather can be unforgiving. What better way to stay cool and uplifted than to immerse yourself in something fruity and refreshing? That’s where MIXUE’s Melon Time comes in – it’s not just about having their delicious melon treats but also enjoying the fun spirit the brand encourages. And this time, they’re inviting their customers to join in the excitement through a singing contest that’s as joyful as it is easy to participate in.
MIXUE has always been known for their quirky promotions and budget-friendly desserts. This time, they’re stepping up the game with something interactive. The singing contest not only lets people engage with the brand on a creative level but also gives them the opportunity to win something in return – not just products, but recognition too. There’s something satisfying about seeing your video featured or getting noticed just for having a bit of fun with your friends.
But more than that, this campaign adds an element of shared culture. In a world where social media dominates how people interact and express themselves, MIXUE Malaysia is giving everyone a fun excuse to join the conversation – and with a theme as light-hearted as melons and music, it’s hard not to get swept up in the energy.
What You Need to Do
Participation is refreshingly simple. Here’s a quick breakdown of how anyone in Malaysia can be part of the MIXUE Melon Singing Giveaway:
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Create a video of 30 seconds or more.
Your video must include melon elements – that could be the fruit itself, something melon-inspired, or a creative nod to MIXUE’s melon offerings. -
Use the specified background music.
Participants must include the official contest BGM, titled “MIXUE MELON TIME.” This catchy tune sets the tone and makes sure all entries carry the same cheerful vibe that defines the promotion. -
Post your video online.
Upload it on your favourite social platform with the hashtag #MIXUEMelonTime and make sure to tag @mixuemalaysiamy. This ensures your entry is counted and viewed by the official page.
And that’s it – just three steps to get involved in a nationwide creative celebration. The campaign is open from 1 to 14 May 2025, giving participants two full weeks to brainstorm, record, edit, and post their masterpiece.
Is It Worth Participating?
Absolutely. Here’s why.
Firstly, there’s the joy of participation itself. Whether someone is a TikTok enthusiast or simply enjoys recording videos for fun, this is a golden opportunity to explore creativity in a low-pressure, high-reward environment.
Secondly, the contest doesn’t require expensive equipment or professional editing. It’s accessible to everyone. All it takes is a phone, a bit of imagination, and a willingness to enjoy the process. There’s no heavy scripting required – just let the music play, bring in the melon, and have fun with it.
Thirdly, campaigns like this one are excellent bonding activities. They’re perfect for getting friends or family members together to make something lighthearted. From parents dancing with their kids to students filming their funniest takes after class, the possibilities are endless.
Finally, MIXUE’s reputation for running quality promotions adds extra assurance. This is not just a random contest thrown together for social media hype. It’s part of their brand identity – fun, accessible, and rewarding for the everyday Malaysian who appreciates something cheerful without spending a fortune.
What’s in It for You?
Although specific prize details haven’t been publicly revealed yet, MIXUE’s campaigns often lead to some delightful surprises. Past activities have seen winners featured across MIXUE’s official social pages, as well as receiving exclusive product bundles, vouchers, and special shoutouts.
There’s also the intangible reward – the bragging rights and joy of seeing your creative flair appreciated by thousands online. For content creators, it’s a great way to boost visibility. For families, it’s a moment of shared joy captured forever.
Moreover, for fans of the brand, it’s a wonderful way to be part of the MIXUE experience in a more memorable way than just ordering at the counter.
Terms & Transparency
As with any good giveaway, terms and conditions apply. MIXUE Malaysia has clearly stated that the contest runs from 1–14 May 2025, and they reserve the right to amend terms without prior notice. That said, their contests have generally been well received and straightforward, so participants can feel confident about entering.
If you’re serious about joining, be sure to follow MIXUE Malaysia on social media and keep an eye on their official updates to stay informed. You can view the official campaign post on their Facebook page here:
https://www.facebook.com/story.php
Final Thoughts
The MIXUE Melon Singing Challenge might seem like a simple giveaway, but it’s actually a brilliant way to connect with a wider community, celebrate creativity, and break away from the mundane. Whether it’s the lure of a prize or the joy of making someone laugh, there’s something for everyone here.
And at the end of the day, if someone can turn a few minutes of silliness into sweet rewards (possibly even in the form of ice cream), why not? Life is too short not to join in the fun when brands like MIXUE are creating such delightful, inclusive campaigns.
So if the melody calls and the melons are ripe, this is your chance to step into the spotlight and sing your way into MIXUE’s hall of fame.
Promotional/Event Details:
Date: 1–14 May 2025
Time: All-day participation (Online submission)
Venue: Online via social media platforms (with hashtag and tag)
More info: https://www.facebook.com/story.php?
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