When was the last time a song earned you a sweet treat? If you’re a fan of refreshing ice cream, fruity flavours, and spontaneous fun, then Mixue Malaysia has something lined up that you might not want to miss. From 1st to 12th May 2025, a delightful surprise awaits at all Mixue outlets across Malaysia—and it comes with a dose of fruity fun and a little singing.
Mixue has been steadily winning the hearts of Malaysians with its budget-friendly ice cream and drink range, and now they’ve come up with a campaign that’s both playful and rewarding. They’re launching a brand-new melon flavour for their ice cream and beverages, and to celebrate, they’re giving away FREE Mixue Melon Mix Ice Cream when customers participate in a rather cheeky but cheerful activity—singing the Melon theme song.
Yes, you read that right.
All that stands between you and a cool, creamy melon ice cream is a cup of your favourite drink and a quick burst of vocal courage. It’s a campaign that isn’t just about promotion—it’s about bringing a little bit of joy and laughter to everyday life, and that’s precisely why it deserves some attention.
What’s So Special About This Deal?
Let’s start with the obvious: free ice cream. In Malaysia’s tropical heat, that alone is a good enough reason to walk into a Mixue outlet. But this isn’t just any ice cream—it’s a new melon-flavoured treat, which is part of their seasonal flavour launch. Melon fans, this is your moment.
Secondly, this deal is not tied to a high spending requirement or a complicated set of criteria. All they’re asking is for customers to purchase any drink from the menu and sing the fun, quirky Melon Theme Song. It’s lighthearted, interactive, and just the sort of thing that adds a spontaneous dash of happiness to your day.
Mixue has cleverly turned a routine purchase into an experience. Whether you’re with your family, your kids, or a group of friends, this little challenge is bound to bring a few laughs. Even if you’re shy, just humming along counts—and you’ll still walk away with your well-earned ice cream.
Where Can You Enjoy This Offer?
The promotion is valid nationwide at all Mixue outlets in Malaysia, from bustling urban areas to quieter neighbourhoods. This means you don’t have to travel far or go out of your way—just visit your nearest Mixue store, grab your drink, and enjoy the atmosphere. It’s accessible, inclusive, and designed for everyone.
Whether you’re a loyal Mixue customer or someone who’s been meaning to try their popular ice cream and teas, this campaign offers the perfect excuse. Bring your colleagues during lunch breaks, treat your kids after school, or simply make a pit stop after errands.
What’s New on the Menu?
While the giveaway is undeniably exciting, the bigger picture here is the launch of their new Melon Mix series. Featuring fruity ice cream and refreshing beverages, this line brings a refreshing twist to their usual menu. Melon is known for its subtle sweetness, juicy texture, and perfect balance of flavour—ideal for a dessert or drink that’s light and not overly sugary.
From creamy cones to blended melon drinks, Mixue’s Melon Mix series is designed to appeal to both adults and kids alike. It’s a cooling and wallet-friendly indulgence that doesn’t compromise on taste.
Why Should You Try This Out?
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Affordable Indulgence – Mixue has always been known for keeping their prices low without cutting corners on quality. With this promo, you’re not only enjoying a new drink flavour but also getting a free dessert, which is fantastic value.
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Fun and Family-Friendly – It’s not every day that a brand encourages you to sing in exchange for goodies. The idea is wholesome and adds a touch of fun to the regular beverage run. Kids will absolutely love it, and even adults might find themselves humming along for a laugh.
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New Flavour Launch – Seasonal or limited-time flavours always come with curiosity. If you’re someone who likes to try new things, the Melon Mix is worth exploring. It’s cool, creamy, and different from your regular vanilla or chocolate options.
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Great for Social Sharing – Let’s face it, a video of you or a friend belting out the Melon theme song for free ice cream? That’s bound to be a hit on Instagram Stories or TikTok. It’s a campaign built for joy—and social media moments.
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Encourages Community Spirit – In an age where most transactions are quiet, impersonal, and rushed, this campaign adds a social element. It’s rare that people in a store laugh, sing, and engage with staff and other customers all for the love of dessert. It’s light-hearted, and that’s the charm of it.
How to Participate?
It’s really simple:
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Walk into any Mixue outlet in Malaysia between 1st and 12th May 2025.
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Buy any drink of your choice—there’s no minimum spend or requirement to choose a specific item.
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Sing or hum the Melon Theme Song (don’t worry, the staff will help guide you if you’re not sure how it goes).
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Redeem your FREE Mixue Melon Mix Ice Cream on the spot.
Terms and conditions apply, of course. But the core idea is easy and hassle-free. There’s no digital sign-up, no receipts to scan, and no loyalty app needed—just your voice and a drink.
Final Thoughts
Mixue’s Melon Mix campaign is a prime example of how a simple idea can be turned into a memorable and feel-good experience. In a landscape filled with generic promotions and complicated rewards systems, this offer stands out because it’s fun.
They aren’t just giving away ice cream—they’re offering a moment of shared joy, a bit of laughter, and a cooling reward to brighten someone’s day. Whether you’re a regular at Mixue or someone who simply wants to explore a cheerful little campaign, this promotion is well worth checking out.
With new melon flavours on the menu, laughter in the air, and free ice cream on offer, why wouldn’t anyone want to join in?
Promotional/Event Details:
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Date: 1–12 May 2025
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Time: During Store Operating Hours
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Venue: All Mixue Outlets Nationwide in Malaysia
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Promo Mechanics: Purchase any drink and sing the Melon Theme Song to receive a FREE Mixue Melon Mix Ice Cream
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T&C Applies
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More Info: Mixue Facebook Post
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