If there is one thing Malaysians can all agree on, it’s their love for a good deal—especially when it comes to high-quality Japanese cuisine. For those who enjoy indulging in premium ingredients without stepping foot into an expensive restaurant, there’s great news this May. DON DON DONKI Malaysia is bringing a deliciously enticing Sukiyaki Fair to all their stores nationwide, and it’s a treat food lovers won’t want to miss.
Running from 1st to 31st May 2025, this limited-time Sukiyaki Fair showcases beautifully marbled Japanese Wagyu cuts at highly attractive prices. Whether it’s to impress dinner guests or just to enjoy a warm, comforting hotpot meal at home, these premium selections are crafted to bring restaurant-level satisfaction straight to your own kitchen.
What is Sukiyaki, and Why Should They Try It?
For those unfamiliar, Sukiyaki is a beloved Japanese dish often enjoyed during family gatherings or festive occasions. It’s traditionally prepared in a shallow iron pot with a sweet-savory soy-based broth and enjoyed with a mix of vegetables, tofu, noodles, and, of course, thinly sliced premium beef. The meat is often dipped in raw egg for that luxurious, silky finish that elevates each bite.
Sukiyaki is all about enjoying quality time and good food together, and that’s what makes this promotion so special. It isn’t just about discounted groceries—it’s about bringing a bit of Japan’s culinary tradition into the Malaysian household.
What’s on Offer at the Sukiyaki Fair?
The stars of this month-long promotion are two standout cuts of premium Japanese Wagyu beef. At prices that rival restaurant dining, it’s a rare opportunity to enjoy such high-grade ingredients in the comfort of home.
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Japanese Wagyu Chuck Roll (400g) – RM139
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This cut is known for its deep, rich flavour and tender bite. With beautiful marbling, it delivers a melt-in-your-mouth experience that’s perfect for simmering in sukiyaki broth.
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Japanese Wagyu Loin (200g) – RM129
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Loin cuts are typically more delicate and buttery, making them ideal for a luxurious home-cooked meal. A few slices go a long way in enhancing your sukiyaki feast.
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At these prices, it’s easy to imagine why Malaysians would be rushing to DONKI outlets. These are the kinds of deals they don’t see every day—especially not for authentic imported Japanese Wagyu.
Why Should They Go for This Deal?
There are several reasons to consider planning a DONKI trip this May:
1. Exceptional Value for Japanese Wagyu
Imported Japanese Wagyu is often a luxury item. Dining out for sukiyaki made with Wagyu can cost hundreds of ringgit per person. This promotion lets shoppers take that experience home for a fraction of the cost. With prices like RM139 for 400g of chuck roll, it’s not only affordable—it’s arguably one of the best sukiyaki deals of the year.
2. Convenient Store Locations and Extended Hours
The promotion is available at all DONKI stores across Malaysia, and their store hours cater to everyone—from the early risers at NU Sentral (opening at 9 AM) to night owls who enjoy midnight shopping at Lot 10, which stays open till 2 AM. Whether they’re shopping after work or during lunch breaks, it’s easy to drop by and grab the essentials for a sukiyaki night.
3. Home Dining Experience Made Premium
Not everyone wants to spend on dine-ins, and with rising prices in the F&B industry, more people are turning to home cooking. With this promotion, they get the chance to recreate a full Japanese hotpot experience at home. Throw in some tofu, mushrooms, leafy vegetables, and udon noodles from DONKI’s wide range of imported Japanese groceries, and a full course meal is ready in under 30 minutes.
4. Perfect for Special Occasions or Cozy Nights In
Planning an anniversary dinner, birthday surprise, or even just a comforting meal with loved ones? A sukiyaki feast with authentic Wagyu beef turns any dinner table into a gourmet experience. It’s also a fun way to try something new with family or friends—especially when paired with sake or Japanese green tea.
5. DONKI’s Assurance of Freshness and Quality
DON DON DONKI has built its reputation on offering premium Japanese products, from snacks and household goods to fresh produce and meat. When shoppers pick up their Wagyu chuck roll or loin cut here, they know it’s been carefully sourced and handled according to Japanese standards. There’s peace of mind in knowing the product matches what’s advertised—no shortcuts, no compromises.
Planning the Perfect Sukiyaki Night with DONKI
Need tips on how to make the most out of this promotion? Here’s a simple guide to creating an unforgettable sukiyaki night:
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Start with a quality broth: Soy sauce, mirin, sugar, and dashi stock make a basic but delicious sukiyaki broth. DONKI has most of these ingredients in their Japanese grocery section.
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Choose your sides wisely: Apart from beef, essential ingredients include napa cabbage, enoki mushrooms, shirataki noodles, and grilled tofu. Get creative and adjust to your liking.
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Don’t skip the raw egg: It might sound intimidating to some, but dipping each slice of cooked beef into lightly beaten raw egg gives the sukiyaki its iconic rich flavour. Use pasteurised eggs for safety.
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Set the table like a Japanese restaurant: Warm lighting, a hotpot in the centre, and some soft instrumental background music can set the mood for an immersive dining experience.
Where and When to Enjoy This Fair
The promotion is available at all DONKI Malaysia stores, including key locations like:
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Lot 10 – open daily from 10 AM to 2 AM
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NU Sentral – open daily from 9 AM to 10 PM
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Sunway Pyramid / Mid Valley – open daily from 10 AM to 10 PM
That means whether shoppers are in the heart of Kuala Lumpur or heading to Subang or Mid Valley, there’s a DONKI nearby that’s ready to bring the sukiyaki experience to life.
But do note—this promotion is only until 31st May 2025. With such value-packed deals and the premium nature of the cuts, stock may be limited. It’s best to plan that shopping trip early to avoid disappointment.
Promotional/Event Details:
Date: 1-31 May 2025
Time:
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Lot 10: 10 AM – 2 AM (Daily)
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NU Sentral: 9 AM – 10 PM (Daily)
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Sunway Pyramid / Mid Valley: 10 AM – 10 PM (Daily)
Venue: All DONKI stores in Malaysia
Source: DONKI Sukiyaki Fair Facebook Post

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