If you’re a fan of light, crispy wafers filled with smooth cream layers that practically melt in your mouth, then this is an event you shouldn’t miss. Loacker Malaysia is celebrating a monumental milestone—their 100th Anniversary—and they’re marking the occasion with a vibrant, flavour-packed roadshow happening right in the heart of Kuala Lumpur.
From 29 April to 4 May 2025, Loacker is bringing their centennial celebration to Sunway Velocity Mall, where the First Floor at V-Boulevard (near the Nanjing Street entrance) will be transformed into a paradise for Loacker lovers.
This isn’t just a typical sampling booth or a quick pop-up—it’s a full-blown roadshow that promises a week-long experience packed with joy, flavour, and, most importantly, delicious wafers. Running daily from 10:00AM to 10:00PM, this event is designed to delight everyone from long-time fans to curious newcomers.
Why People Should Attend the Loacker 100 Years Roadshow
Let’s be honest—how often does a brand hit the 100-year mark? Not only does this anniversary represent a century of crunchy indulgence, but it’s also a chance for fans in Malaysia to be part of Loacker’s global celebration. While many know Loacker as the iconic red-packaged wafer treat from the Alps, not everyone gets the opportunity to experience their products and brand story in such an interactive, immersive way.
1. Taste the Legacy
Visitors will get to sample a variety of Loacker’s best-loved wafers—from classic Napolitaner and creamy vanilla to perhaps more indulgent flavours like dark chocolate and hazelnut. If someone’s only ever tried the regular ones from supermarket shelves, this is the perfect chance to taste some that may not always be available locally.
2. Interactive Activities and Family-Friendly Fun
Loacker is more than just a snack—it’s a family brand. This roadshow will feature activities that are kid-friendly and engaging. Whether it’s themed games, photo booths, or brand storytelling corners, there’s something for every age group to enjoy. It’s a great way to spend time with loved ones while discovering more about what makes Loacker a beloved name around the world.
3. Exclusive Merch and Promotions
One of the best reasons to attend? Exclusive offers. Brands often roll out special merchandise or bundle deals at events like these. It wouldn’t be surprising if limited-edition products, gift-with-purchase offers, or exclusive wafer bundles were available during the roadshow. For those who like collecting branded items or love value deals, this is a prime opportunity.
4. Photo Moments and Giveaways
Expect bright, cheerful installations that are perfectly designed for Instagram-worthy photos. Loacker events are known for being visually delightful with thematic colours and eye-catching displays. Attendees may even get a chance to walk away with goodies or join social media contests just by participating on the spot.
5. Loacker Brand Story & Experience
Loacker’s roadshow is also about sharing their roots—originating from the Italian Alps with a focus on high-quality, natural ingredients. The brand’s dedication to craft, sustainable sourcing, and innovative flavours will be part of the story they’re telling throughout the event. For those who appreciate not just what they eat but how it’s made, this roadshow will give an interesting glimpse into Loacker’s journey.
Make It A Day Out At Sunway Velocity
Located at the lively Sunway Velocity Mall, this event gives shoppers a good reason to plan a day trip. V-Boulevard, where the event is hosted, is right near the Nanjing Street entrance—a popular section known for its vibrant architecture and steady foot traffic.
Whether someone’s there for grocery shopping, catching a movie, or just exploring KL, this roadshow adds another layer of fun to their day. Plus, it runs until 10PM daily, so even those working 9–5 have ample time to pop by in the evening.
Who Will Enjoy This Roadshow?
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Snack Enthusiasts: Those who love discovering new flavours and snacks will appreciate the variety offered here.
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Families with Kids: With games, fun activities, and sweet treats, it’s an ideal family weekend stop.
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Content Creators: With fun setups and cute visuals, it’s an excellent backdrop for fun photos and social content.
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Deal Hunters: Anyone who loves free samples, bundles, or giveaways will find something worth checking out.
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Long-Time Loacker Fans: For those who grew up loving these wafers, this event is a nostalgic treat.
Final Thoughts: A Celebration Worth Attending
Loacker has been part of many childhoods and family tea-times for generations. The celebration of its 100-year legacy is not just about the past—it’s about sharing the joy of the brand with new generations.
Events like these don’t come around every day, especially not ones hosted by international brands with such a long history. Attending the Loacker 100 Years Roadshow is a chance to celebrate quality, craftsmanship, and of course, the sheer joy of indulging in a crispy, creamy wafer.
Whether someone goes for the taste, the fun, or the freebies, they’re bound to leave with something memorable—and possibly a bag full of Loacker goodies.
So, mark those calendars and make a plan to head over to Sunway Velocity from 29 April to 4 May 2025. There’s a sweet little celebration waiting, and it’s got Loacker written all over it.
Promotional/Event Details:
Date: 29 April – 4 May 2025
Time: 10:00AM – 10:00PM
Venue: First Floor, V-Boulevard, Sunway Velocity (Nanjing Street Entrance)
Source: Loacker Facebook Announcement
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