Mother’s Day is that time of year when people pause their busy routines to truly appreciate the person who has given them so much. For those looking to go beyond the usual bouquet and heartfelt note this year, SOGO Malaysia is offering something a little more memorable — a chance to win luxury gifts that mum will cherish for years. Their limited-time Mother’s Day Contest promises not only exquisite prizes but also a fun way to treat the special women in everyone’s lives.
From 24 April to 12 May 2025, SOGO is inviting shoppers across all their outlets to take part in this celebratory giveaway event. Participants stand a chance to walk away with prizes like a genuine COACH handbag, premium CHANEL and GUCCI fragrances, and SOGO gift vouchers worth hundreds of ringgit. The contest is cleverly designed to make shoppers feel rewarded simply for doing what they already love — shopping.
Let’s break down the contest mechanics and explain why this is a deal not to be missed.
Why Should People Join This Giveaway?
First and foremost, the appeal of luxury goods at no extra cost is undeniably strong. Where else could someone walk in to buy a few essentials and walk out with a COACH handbag worth RM2,490 or a CHANEL Gabrielle Eau de Parfum? These are not small prizes — they’re thoughtful, stylish, and valuable tokens of appreciation, perfect for making any mum feel like royalty.
The mechanics are also easy to follow, meaning there’s no need to jump through hoops just to qualify. Spend RM200 in a single receipt if someone is a SOGO Card Member, or RM250 if not, and they’re eligible to enter. Once they have the receipt, all they need to do is either collect a physical form from the Customer Service Centre or scan a QR code to access it digitally. This flexibility is particularly handy for those who are always on the go.
Now, let’s look at what exactly is up for grabs.
What Are the Prizes?
The prizes speak for themselves in terms of elegance and desirability:
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First Prize: A luxurious COACH handbag valued at RM2,490, paired with a generous RM500 SOGO Gift Voucher. A fashionable statement piece and spending credit to match — it’s a combination that promises a lavish Mother’s Day experience.
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Second Prize: A bottle of CHANEL Gabrielle Eau de Parfum (100ml), valued at RM840, plus a RM300 SOGO Gift Voucher. This prize evokes elegance, with one of the most iconic scents in modern perfumery.
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Consolation Prizes (x5): Each consolation prize includes a bottle of GUCCI Bamboo Eau de Parfum (75ml) worth RM269 and a RM200 SOGO Gift Voucher. These might be called consolation prizes, but they’re anything but ordinary.
The total prize pool is impressive, ensuring that even those who don’t walk away with the top prize still receive a significant reward.
More Than Just a Contest — It’s an Experience
SOGO has always had a reputation for making shopping feel more like a lifestyle than a chore. Their Mother’s Day campaign this year extends that ethos by encouraging shoppers to make meaningful purchases, while giving back in a way that could result in a luxury reward. That’s a win-win in anyone’s book.
This contest also serves as an opportunity to introduce loved ones to SOGO’s wide selection of goods, from home essentials and fashion to fragrances and skincare. Many shoppers find that after their first visit, they keep coming back — thanks to the broad product range, reasonable pricing, and frequent member benefits.
Perfect for the Thoughtful Giver
Let’s be honest — Mother’s Day can sometimes sneak up on people. This campaign offers a great solution for those who are short on gift ideas. By shopping at SOGO, they’re already spending on something their mum will love. Why not let that same purchase enter them into a contest that could double the joy?
Even if someone doesn’t win, the act of joining in — of trying to give something special — is often enough to make the day more meaningful. The contest becomes a small adventure in itself, and the excitement of potentially being a winner adds an extra touch of joy to the season.
A Note on Accessibility
This giveaway is being held across all SOGO outlets, making it widely accessible to people throughout Malaysia. Whether they’re in the heart of Kuala Lumpur or visiting one of the branch locations in Johor Bahru or Shah Alam, they have an equal chance to participate. This inclusivity ensures that more families have the opportunity to take part in something special during this celebratory season.
Don’t Miss Out
Shoppers only have from 24 April to 12 May 2025 to join. That might sound like ample time, but Mother’s Day tends to arrive faster than expected, especially with life’s daily responsibilities. Those planning to join should take a moment soon to visit their nearest SOGO store and make their qualifying purchase.
More information about the contest can be found on SOGO Malaysia’s Facebook page, where full terms and conditions are listed.
Whether someone is already a regular SOGO shopper or simply looking for a meaningful way to celebrate their mum this year, this giveaway event is worth exploring. It blends thoughtful gifting with a dash of excitement — and who doesn’t love the possibility of winning something beautiful?
Promotional/Event Details:
Date: 24 April – 12 May 2025
Time: During store operating hours
Venue: All SOGO Malaysia outlets
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