If there’s one name in Malaysia that instantly brings a sense of comfort and nostalgia, it’s MILO. Whether it’s the frothy cup served at a kopitiam, the refreshing packet in a school lunchbox, or the energising scoop stirred into a glass during exam season, MILO has been a part of so many Malaysians’ daily routines. And this year, MILO is celebrating a significant milestone — their 75th Anniversary.
To mark this special occasion, MILO has partnered with AEON Malaysia for an exclusive promotion that’s not just about great value but also about giving loyal fans a chance to collect limited-edition items that are both functional and meaningful. The campaign runs now till 27 July 2025, and it’s more than just a sale — it’s a celebration of shared memories, iconic flavours, and a brand that has fuelled generations.
Why should Malaysians take part in this deal?
There are a few solid reasons to make time for this promotion. First and foremost, the items on offer aren’t just typical freebies. They’re thoughtfully designed collectibles that align with the lifestyle and practical needs of Malaysians. Whether it’s for use at home, for travel, or simply to show off your love for MILO, each of these redemption items speaks to utility and sentiment.
Let’s break down what participants get for being part of the 75th Anniversary celebration.
The Redemption Campaign: What You Can Get
Until 27 July 2025, shoppers at selected AEON outlets can take part in a points-based redemption programme. For every RM38 spent on MILO Powder or MILO Ready-to-Drink products, shoppers earn 30 #milosc points, which can be used to redeem special edition MILO 75th Anniversary collectibles.
The items are divided into three different redemption phases:
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MILO Mug – This sleek and modern mug is perfect for enjoying your daily dose of MILO. Not only is it a collector’s item, but it’s also a practical addition to any kitchen or office pantry. Whether you drink it hot or cold, sipping from a special edition mug brings a little more joy into your routine.
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MILO Tote Bag – Carry your groceries, gym gear, or work essentials in this stylish and durable tote. With its minimal design and MILO branding, it’s both eye-catching and environmentally conscious — a good way to reduce plastic bag usage while repping a classic Malaysian brand.
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MILO Foldable Chair – Probably the most exciting of the lot, this foldable chair is handy for outdoor events, picnics, or simply relaxing on the porch. It’s lightweight, easy to store, and makes a great addition to family outings or sports day events.
Each of these exclusive items requires the same amount of points — 30 #milosc points, meaning you get a reward for every RM38 spent. You can even collect all three items by continuing to shop throughout the campaign period. The collectibles are being released across separate redemption windows, so there’s always something to look forward to when you visit AEON.
Added Bonus – Free Hup Seng Cream Crackers
As if the campaign wasn’t rewarding enough, shoppers will also receive a FREE pack of Hup Seng Cream Crackers (428g) with every qualifying RM38 MILO purchase. This value-added bonus adds even more incentive to stock up on your favourite drink.
Hup Seng crackers are a staple in many Malaysian homes — great for dipping into beverages, munching as a snack, or pairing with spreads like kaya or peanut butter. The inclusion of this freebie feels like a gift from one Malaysian classic to another.
Where to Participate
This entire campaign is exclusively available at participating AEON outlets across Malaysia, so it’s best to head to your nearest AEON store sooner rather than later to avoid missing out. With redemptions being limited by availability, and only running during specific timeframes, those who move fast will have the best chance at collecting all the anniversary goodies.
Visit the AEON Facebook post here for updates on redemption schedules and participating locations.
Why This Deal is Worth Your Time
Aside from the nostalgia and excitement of the brand’s anniversary, this campaign is an opportunity to enjoy great value while buying products already loved by so many. MILO has long been a pantry essential in Malaysian households, especially with growing kids, students, and anyone needing a nutritious energy boost. This campaign rewards shoppers for simply doing what they already do — buying MILO.
From a practical standpoint, the promotional items offered are not gimmicky trinkets. They are useful, stylish, and add value to your daily life. The foldable chair alone could easily cost RM40 or more in retail stores, but now it’s available simply by redeeming points from products you were already going to buy.
Moreover, the campaign encourages repeat visits, helping shoppers accumulate points over multiple trips. That means even if someone is not making a large purchase all at once, they still stand a fair chance of joining in the celebration.
For those who enjoy the thrill of collecting branded merchandise, these anniversary pieces are unique, commemorative, and won’t be available again after the promotion ends. Whether you’re building your own collection or gifting to a fellow MILO enthusiast, these items carry a bit of Malaysian history.
Finally, the campaign brings together two well-established Malaysian brands — MILO and Hup Seng — in a way that rewards loyalty and acknowledges the special place they hold in the lives of their customers. In an era where promotions often feel rushed or overly commercialised, this collaboration feels more personal, more meaningful.
Final Thoughts
There’s something heartwarming about a brand that not only stays relevant for decades but celebrates that journey with its customers. MILO’s 75th Anniversary is more than just a number; it’s a testament to its enduring place in Malaysian culture. And AEON Malaysia has done a wonderful job bringing this milestone to life in stores across the country.
For families, students, and everyday shoppers, this promotion is a perfect excuse to revisit a classic, enjoy a free treat, and take home something special. If you’ve ever smiled at the sight of that green tin, or found comfort in a hot cup of MILO on a rainy day, then this is a celebration made for you.
Don’t wait too long though — these limited-edition items are only available while stocks last, and once they’re gone, they’re gone. Head to your nearest participating AEON outlet and start collecting today.
Promotional/Event Details:
Date: Now till 27 July 2025
Time: During AEON store operating hours
Venue: Participating AEON outlets across Malaysia
More Info: https://www.facebook.com/
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