If you’ve been waiting for the right moment to pamper yourself or restock your beauty favourites, now is the time to head over to SEIBU at The Exchange TRX. From 25 to 27 April 2025, they are rolling out their Be Beautiful Campaign — a limited-time promotion that brings substantial value for cosmetics and fragrance lovers. Whether you’re a skincare enthusiast, a makeup addict, or simply someone who enjoys a fresh, quality scent, this campaign promises something worthwhile for you.
This is not just any standard promotion. SEIBU is offering RM60 back with a minimum spend of RM600 on cosmetics and fragrances, and it doesn’t stop there. You’ll also receive an additional RM30 back for every RM300 spent. It’s a deal that truly rewards those who love beauty and know how to shop smart. If you’re doing the maths, that means a RM900 spend could get you RM150 back — that’s a fantastic incentive, especially when investing in premium beauty products.
Let’s take a closer look at why this is such a good opportunity and why heading down to SEIBU during this campaign is more than just a shopping spree — it’s a smart beauty investment.
Why SEIBU The Exchange TRX Deserves Your Attention
SEIBU is a department store brand known for its curated selection of international labels, high-end goods, and a shopping experience that feels luxurious from the moment you walk in. Located at The Exchange TRX, one of Kuala Lumpur’s latest lifestyle hubs, SEIBU’s beauty floor is a treasure trove of top-tier cosmetics and fine fragrances.
Whether you’re eyeing a new foundation from Estée Lauder, replenishing your skincare stash from Shiseido, or picking up that signature scent from Chanel, you’ll find all the big names here. And the best part? This promotion makes those luxury buys far more affordable.
So why not treat yourself or pick up a special gift for someone else while the rewards are rolling in?
What Makes This Campaign a Must-Visit
Here are a few solid reasons why anyone with an interest in beauty should consider stopping by during this campaign:
1. Stackable Rewards That Make Sense
Getting RM60 back when spending RM600 is already impressive. But SEIBU pushes it even further with an extra RM30 for every RM300 spent. These kinds of cumulative rewards aren’t always common in the cosmetics and fragrance department — especially not with premium products.
2. Perfect Time for Gift Shopping
Have a friend’s birthday coming up? Mother’s Day just around the corner? Or maybe you’re shopping early for Raya gifts? This promotion helps you buy quality gifts while saving significantly in the process. Bundle a few items, and you’re easily hitting the RM600 mark — and earning those returns.
3. Exclusive Luxury Brands Under One Roof
SEIBU houses some of the world’s top beauty labels. That means you don’t have to run from mall to mall or hunt online to find what you’re looking for. From French perfumery to K-beauty must-haves, everything is conveniently located under one elegant roof at The Exchange TRX.
4. Time-Limited Offer Creates Urgency
Let’s be honest — beauty lovers sometimes wait too long for a deal that never comes. This campaign runs only for three days, so if you’re serious about making the most of your beauty purchases, this short window creates the perfect excuse to act now and not later.
Planning Your Visit
If you’re not familiar with The Exchange TRX yet, now’s the perfect opportunity to explore this new lifestyle destination in Kuala Lumpur. It’s sleek, modern, and brimming with stores and restaurants worth checking out. After your shopping haul at SEIBU, you could grab a meal, enjoy the surroundings, or simply unwind at one of their many stylish cafés.
This promotion makes it the perfect excuse to spend a relaxed day out, while still being kind to your wallet.
For those travelling in from out of town, parking is available and public transport connects well to the area. Bring your friends, spend wisely, and leave feeling absolutely rewarded.
Tips to Maximise the Deal
To get the best value from this promotion, here are a few practical strategies:
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Bundle your purchases: Instead of buying one item at RM300, combine purchases to hit RM600 and beyond. That way, you unlock both tiers of the reward.
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Buy in groups: Shopping with friends or family? Combine your items in a single receipt to hit the reward threshold faster, and then divide the cashback or products afterwards.
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Plan ahead: If you know you’ll eventually need another bottle of your go-to perfume or you’re almost out of serum, get it now while the promotion is ongoing.
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Ask staff for tips: SEIBU’s beauty advisors are knowledgeable. They can help match you to the right product — so you spend wisely and love what you bring home.
Final Thoughts
Deals like this don’t come around often, especially not in such a luxurious shopping environment. SEIBU’s Be Beautiful campaign is designed not just to drive sales, but to genuinely reward loyal customers and attract beauty lovers who appreciate good value.
So if you’ve been holding off on that fragrance splurge, or your skincare drawer is in desperate need of a refresh, now’s the time to make it happen. Take advantage of this exclusive offer while it lasts — and walk away feeling beautiful, both inside and out.
For full promotional details and updates, visit SEIBU’s official Facebook page here:
https://www.facebook.com/
Promotional/Event Details:
Date: 25-27 April 2025
Time: All day, during store operating hours
Venue: SEIBU, The Exchange TRX, Kuala Lumpur
Details:
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Spend RM600 on cosmetics or fragrances to receive RM60 back
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Plus, receive RM30 back for every RM300 spent
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Terms and conditions apply
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