If there’s one thing that unites coffee lovers across Singapore, it’s a fresh cup of Starbucks. Whether it’s their seasonal cold brews, signature espresso-based favourites, or simply a classic cup of Pike Place Roast, Starbucks has established itself as more than just a coffee stop — it’s a daily ritual, a treat, and a tiny escape from the chaos of life.
Now, imagine getting a whole year’s supply of Starbucks — without paying a single cent. Sounds like a dream, right? But for a limited time, Starbucks Singapore is turning that dream into a possible reality. From 21 April to 11 May 2025, they are offering an exciting promotional campaign where customers can redeem Stars (yes, those precious loyalty points) and unlock up to 20 BONUS Stars every week, while also standing a chance to win Starbucks free for an entire year.
Let’s dive into why this is one of the most exciting coffee-related campaigns you’ll come across this season — and why it’s worth taking full advantage of.
A Win-Win for Starbucks Rewards Members
This is not just another giveaway. Starbucks has cleverly structured this campaign to reward loyal customers while encouraging active engagement with their Rewards programme. Every time customers redeem their Stars for drinks or food during the promotion period, they’re not only enjoying their favourite beverages — they’re also unlocking bonus Stars and a golden opportunity to win free Starbucks for 365 days.
For those who aren’t familiar, the Starbucks Rewards programme allows customers to earn Stars with each purchase. These Stars can then be used to redeem food and beverages. And during this promo, every redemption counts even more.
It’s worth noting that Bonus Stars will only be issued once per week, which means this isn’t a “spend once and win” situation — it’s a steady engagement campaign. This benefits regular Starbucks goers who are already dropping by multiple times a week. But even if someone only visits once weekly, they’re still in the running.
How the Giveaway Works
Here’s how simple it is:
-
Redeem Stars for eligible items during the promotion period.
-
Get up to 20 BONUS Stars each week (only once per week).
-
Every redemption counts as one chance to win Starbucks for a year.
It’s a seamless and intuitive campaign that doesn’t require participants to fill out forms or jump through hoops. They just need to keep doing what they love — enjoying Starbucks, and using their Rewards account to do it.
To stay on top of the game, make sure to check your Starbucks Rewards app regularly. It’s where members can track Stars, see available rewards, and ensure their weekly redemption counts toward the campaign.
Why This Deal is Worth Your Time
There’s a reason this campaign is worth paying attention to. It goes beyond just the joy of potentially winning a grand prize.
-
Bonus Stars = More Free Coffee
Every 120 Stars in the programme equals a free drink. With up to 20 BONUS Stars weekly, that’s up to 60 extra Stars across three weeks — which brings one halfway to a free handcrafted beverage. Essentially, Starbucks is making it easier for members to reach their next reward faster.
-
Smart Way to Use Existing Stars
Instead of letting Stars sit unused in the account, this campaign nudges members to redeem them. It’s an incentive to use loyalty points strategically — and get something back in return.
-
No Additional Spending Needed
This is one of the best parts of the promotion. Starbucks isn’t asking customers to spend more. They’re rewarding existing habits. As long as one has Stars to redeem, they’re eligible for the campaign perks. For many, this is a natural extension of their usual coffee run.
-
The Grand Prize: Starbucks for a Year
Of course, the highlight is the potential to win Starbucks for a year. While the exact details of what this entails haven’t been published publicly, previous similar campaigns suggest the prize could include a daily drink allowance, which translates to a significant value. Just imagine not needing to think twice before grabbing your favourite Frappuccino, Flat White, or Iced Shaken Espresso — every single day.
-
Perfect Timing for Exam and Work Season
This campaign lands during a time when many students are prepping for mid-year exams and professionals are knee-deep in Q2 deadlines. Coffee becomes essential — and a little bonus or free cup can go a long way. For many, this campaign adds a cheerful spark to an otherwise hectic schedule.
Tips to Maximise This Promotion
If someone’s already a Starbucks Rewards member, now is the perfect time to plan redemptions wisely.
-
Spread out redemptions weekly to ensure they’re getting the full benefit of the Bonus Stars each week.
-
Redeem during off-peak hours to avoid queues and enjoy the drink in peace.
-
Try new items — this is a great chance to explore different menu options using Stars, from bakery treats to refreshing drinks.
For those who aren’t yet members of the Starbucks Rewards programme, signing up is completely free and can be done via the Starbucks Singapore app. Membership brings a host of benefits, from birthday rewards to exclusive offers and early access to new products.
What Happens After the Promotion Ends?
Even after 11 May 2025, it’s likely that Starbucks will continue to engage their Rewards members with similar incentives. But this particular campaign is one of the most rewarding for those who already have Stars saved up.
The winner of the grand prize will no doubt be announced via Starbucks Singapore’s social channels, such as their official Facebook page, so keep an eye out there if participating.
Final Thoughts
This Starbucks campaign is a solid example of how brands can reward loyalty in meaningful and enjoyable ways. Instead of asking customers to spend more or compete in complicated challenges, they’re simply encouraging people to do what they already love — sip their favourite drinks.
For regular customers, it’s a great way to stretch their loyalty points further. For newer members, it’s a welcoming introduction into the world of Starbucks Rewards. And for everyone, the idea of free coffee for a year is a tempting prize that makes this promotion well worth joining in.
So if anyone’s been eyeing those Stars sitting in their app or planning their next caffeine fix, this is the perfect time to make those points work harder. Head to Starbucks, make a redemption, and who knows — the next coffee might just be the start of a whole year of freebies.
Promotional/Event Details:
Date: 21 April–11 May 2025
Time: All day during store operating hours
Venue: Participating Starbucks outlets across Singapore
Full promotion details
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Malaysia. Advertise with EverydayOnSales Malaysia.