1-30 April 2025: CU Malaysia – Free K-Beef Corn Sausage Redemption: Promotion Using Touch ‘n Go Points

If there’s one thing Malaysians can agree on, it’s the love for a good deal – and when that deal involves free food, even better. This April 2025, CU Malaysia is rewarding loyal fans of Korean street snacks with a free K-Beef Corn Sausage, and it’s available to Touch ‘n Go eWallet users who redeem through their GOrewards programme.

From 1 to 30 April 2025, anyone with sufficient TnG points can claim a complimentary K-Beef Corn Sausage – available in both Original and Spicy Korean flavours – simply by redeeming a voucher through the Touch ‘n Go eWallet app. This promotion is CU’s way of partnering with Touch ‘n Go to thank customers while offering them a bite of Korea’s vibrant street food culture.

Why this deal is worth checking out

Now, let’s be honest. How often does one get authentic Korean street food for free in Malaysia? Not often. That’s why this promotion stands out. With the growing popularity of Korean snacks across the country, CU has become a go-to destination for quick bites packed with flavour and personality.

The K-Beef Corn Sausage is no ordinary snack. It’s juicy, packed with beefy goodness, and wrapped in that iconic crispy outer layer with a twist of Korean flair. Whether one goes for the Spicy Korean flavour or sticks with the Original, it’s a fulfilling treat that doesn’t disappoint. And now, thanks to this collaboration between CU and Touch ‘n Go, that same flavourful experience can be enjoyed without spending a single sen – provided you’re fast enough.

What’s in it for Touch ‘n Go users?

Touch ‘n Go’s GOrewards platform is quickly becoming a solid reason to stay loyal to the brand. It allows users to accumulate points through their everyday spending and then redeem them for exclusive rewards like this one. Instead of letting points sit idle in the account, this promotion turns them into a warm, flavourful snack – a smart and satisfying exchange.

With only 1,500 redemptions up for grabs throughout the month, the early bird will definitely get the sausage. This exclusivity also makes it a fun challenge for frequent shoppers and snack lovers alike. The promotion doesn’t just promote spending, but smart spending – rewarding loyalty and giving value back to the community.

How to redeem the K-Beef Corn Sausage

The process to enjoy this freebie is easy and fuss-free. Here’s a simple breakdown to ensure no one misses out:

1. Open the Touch ‘n Go eWallet app.

2. Navigate to the GOrewards section.

3. Redeem the K-Beef Corn Sausage voucher using the points accumulated.

4. Log in to the myNEWS app, where the voucher will appear under ‘Rewards’.

5. Head over to any participating CU store and present the voucher at the counter when purchasing other items.

That’s it. No printing. No complicated forms. Just a few taps on the phone and the snack is yours.

Where can the voucher be redeemed?

CU has branches throughout Malaysia, so there’s no shortage of places to use this voucher. However, take note – a few select outlets are not participating in this campaign:

• CU Senai International Airport

• CU KLIA 2

• CU Sky Avenue

• CU Awana Skyway

Aside from those locations, redemption is valid nationwide, whether in Penang, Selangor, Johor Bahru, or elsewhere.

Why CU?

CU has been one of the fastest-growing convenience store chains in Malaysia, offering more than just your standard snacks and drinks. Their shelves are lined with iconic Korean instant noodles, rice balls, pastries, and ready-to-eat meals. And of course, their hot snack counter – the true crowd-puller – serves up a rotating selection of Korean street bites like tteokbokki, odeng (fish cake), and the ever-popular corn sausage.

There’s a certain charm to CU’s food offering. It’s different. It’s fun. And most importantly, it feels like a mini trip to Korea without leaving Malaysian soil. The K-Beef Corn Sausage, in particular, has developed a bit of a cult following. The flavour is bold, the texture is satisfying, and it makes for a perfect grab-and-go meal.

So when CU offers this as a free reward – it’s not just a snack, it’s a moment of indulgence that doesn’t break the bank.

More than just a free sausage

Let’s not forget the greater takeaway here – this campaign highlights how everyday digital tools, like Touch ‘n Go, are evolving to offer more value. By simply using their eWallet regularly and accumulating points through purchases, users are now able to trade those virtual points for tangible, enjoyable items.

It’s a win-win. One continues using their favourite digital wallet, earns rewards, and then gets to enjoy unexpected treats like a delicious Korean sausage. This style of rewarding behaviour encourages more conscious shopping and keeps consumers engaged.

For those who are new to the Touch ‘n Go ecosystem, this is a great reason to hop on board. Download the app, start spending smartly, and watch the points grow. Before long, the next snack might just be on the house again.

Pro tips to secure the deal

• Redeem early in the month – with only 1,500 redemptions available, there’s no time to waste.

• Stay updated through the myNEWS app – that’s where the voucher will appear.

• Grab a drink or snack to pair – while the sausage is free, it’s a great chance to try out other Korean goodies CU offers.

• Share the promo with friends – more people enjoying the experience means more fun during the next store visit.

Final Thoughts

CU and Touch ‘n Go have done something truly customer-centric with this campaign. It’s not every day a convenient and trendy snack is handed out for free, especially one that comes with a sense of international flair.

Malaysians who enjoy Korean cuisine – or simply love a great bargain – should absolutely take advantage of this promotion. With just a few taps and a trip to the nearest CU store, they’ll enjoy a bite-sized delight that’s both satisfying and totally free.

Make sure to act quickly though, as those 1,500 redemptions are expected to go fast. And remember, it’s more than just a sausage – it’s a reward for smart, loyal shoppers who know how to stretch their ringgit.

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Promotional/Event Details:
Date: 1-30 April 2025
Time: All operating hours
Venue: Participating CU outlets across Malaysia (excluding CU Senai International Airport, CU KLIA 2, CU Sky Avenue, CU Awana Skyway)
How to Redeem:

1. Redeem via GOrewards in Touch ‘n Go eWallet app

2. View the voucher in the myNEWS app

3. Present the voucher at the store

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