Celebrate Chinese New Year with Bee Cheng Hiang at TRX Mall
The festive season is upon us, and there’s no better way to welcome the Chinese New Year than with delicious treats and exclusive offerings. Bee Cheng Hiang Malaysia is hosting a vibrant booth at TRX Mall from 4 January to 2 February 2025, where you can indulge in festive goodies and signature delights. Whether you’re looking for something special to gift your loved ones or to enjoy as a family, this promotion promises to make your celebrations memorable.
What’s on Offer at the Bee Cheng Hiang Booth?
Bee Cheng Hiang has long been a trusted name for premium snacks, particularly their iconic bakkwa. At this special Chinese New Year booth, visitors can expect an array of treats to tantalise their taste buds:
- Signature Bakkwa: Lovingly prepared with fresh ingredients and grilled to perfection, Bee Cheng Hiang’s bakkwa is the highlight of the season. Its smoky sweetness and tender texture make it a perennial favourite, perfect for festive gatherings.
- CNY-Exclusive Cookies: In addition to their well-known offerings, the booth features an assortment of Chinese New Year cookies. These limited-edition snacks are crafted to complement the festive mood, offering a mix of nostalgic and contemporary flavours.
- Custom Gift Sets: What’s a celebration without gifts? Bee Cheng Hiang’s gift sets are thoughtfully curated to impress. Beautifully packaged, these sets make perfect presents for family, friends, or even corporate gifting.
Why You Shouldn’t Miss This
Chinese New Year is all about togetherness, and food often takes centre stage in these celebrations. Here’s why visiting the Bee Cheng Hiang booth is a must:
- Convenience: Located at TRX Mall, a bustling hub in the city, the booth is easily accessible. Whether you’re shopping, working nearby, or simply exploring, dropping by is hassle-free.
- Freshly Made Delights: Unlike pre-packaged snacks, Bee Cheng Hiang takes pride in preparing their bakkwa and cookies fresh, ensuring you get the best flavours and quality.
- Perfect for Gifting: With ready-to-go gift sets, you can effortlessly share the joy of the season with loved ones. The beautifully designed packaging adds an extra touch of festivity.
- Exclusive Offerings: The Chinese New Year cookies are only available during this period, making them a rare treat to savour or stock up on for the coming weeks.
Making the Most of Your Visit
When visiting the booth, consider trying a mix of traditional and new items to fully experience what Bee Cheng Hiang has to offer. Here are a few tips to enhance your visit:
- Arrive Early: Since the booth operates within TRX Mall’s regular hours (10:00 AM – 10:00 PM), plan your visit during quieter times to avoid crowds and get the freshest selections.
- Ask for Recommendations: The friendly staff are always on hand to guide you through their offerings. Whether it’s choosing the perfect gift set or sampling cookies, their insights can be invaluable.
- Stock Up Early: Popular items like the signature bakkwa often sell out quickly, especially closer to Chinese New Year. It’s best to make your purchases early to avoid disappointment.
Why Bee Cheng Hiang Stands Out
Bee Cheng Hiang has been synonymous with quality and tradition for decades. Their commitment to using fresh, premium ingredients and maintaining authentic flavours has earned them a loyal following. This Chinese New Year, their focus on bringing people together through food is evident in every detail of their booth at TRX Mall.
From the delightful aroma of freshly grilled bakkwa to the carefully crafted cookies, the experience is designed to evoke warmth, joy, and festivity. The booth is not just a shopping destination—it’s an invitation to immerse yourself in the spirit of Chinese New Year.
Event Details
Date: 4 January – 2 February 2025
Time: 10:00 AM – 10:00 PM
Venue: TRX Mall
For more details, visit their official Facebook page.

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