Sony Malaysia is offering an exclusive early bird promotion for photography enthusiasts and professionals alike. Their all-new FE 28-70mm F2 GM lens is a testament to innovation and craftsmanship, featuring top-notch performance for both stills and video in a compact and lightweight design. With an impressive F2 maximum aperture, the lens delivers stunning bokeh, exceptional sharpness, and unrivalled autofocus, making it perfect for capturing moments without compromise.
This limited-time deal, running from 20 November to 15 December 2024, is a golden opportunity for anyone looking to enhance their photography or videography game. It also comes with enticing bonuses, including free gifts worth RM701 and an extended 1+1 year warranty when registered with My Sony Rewards. Here’s why this offer deserves your attention.
The Sony FE 28-70mm F2 GM Lens: What Makes It Special?
Sony’s G Master series has long been synonymous with superior optical performance, and the FE 28-70mm F2 GM lens upholds this legacy. Its wide aperture of F2 ensures optimal light capture, delivering exceptional clarity and detail even in low-light conditions. Whether you’re a professional photographer or a hobbyist, this lens offers a perfect blend of versatility and quality.
Key Features:
- Prime Performance Across All Ranges: The lens excels at capturing sharp images and smooth videos, whether you’re shooting landscapes, portraits, or action shots.
- Exceptional Bokeh: Thanks to its 11-blade circular aperture, the lens produces soft and dreamy out-of-focus backgrounds that make your subjects pop.
- Lightweight Yet Durable Design: Weighing just 918g, the lens is easy to carry, making it ideal for travel and outdoor photography.
- Unrivalled Autofocus: Equipped with four XD Linear Motors, the autofocus system is fast, accurate, and quiet, perfect for both stills and movies.
- Focus Breathing Suppression: Ensures a more cinematic feel in video recordings by reducing distractions caused by focus shifts.
- Linear Response Manual Focus: Allows precise manual control, enhancing the shooting experience for advanced users.
Why Take Advantage of This Early Bird Offer?
Sony’s early bird promotion is not just about the lens—it’s about the value you receive along with it. The additional perks make this deal irresistible for anyone passionate about photography or videography.
- Free Gifts Worth RM701:
- Sony NP-FZ100 Battery: A high-capacity, rechargeable battery ensures you never miss a shot during extended shooting sessions.
- Nitecore BB21 Rechargeable Air Duster: A handy tool for keeping your lens and camera gear dust-free, ensuring optimal performance over time.
- Extended 1+1 Year Warranty:
When you register your purchase via My Sony Rewards, you’ll enjoy two years of peace of mind. Sony is known for its reliable customer service, and this extended warranty underscores their commitment to quality. - Sony Rewards Membership Benefits:
By joining My Sony Rewards, you gain access to exclusive perks, including birthday vouchers, members-only promotions, and the ability to earn and redeem points on future purchases. It’s a win-win for Sony enthusiasts.
Why This Lens is a Must-Have for Professionals and Hobbyists
Photography is about storytelling, and a high-quality lens is essential for capturing stories with impact. The FE 28-70mm F2 GM lens is designed to elevate your creativity, allowing you to shoot with precision, speed, and flair.
Whether you’re a wedding photographer needing sharp portraits, a videographer aiming for smooth transitions, or a traveller seeking a lightweight yet versatile lens, this product ticks all the boxes. The F2 aperture ensures your shots are well-lit and beautifully composed, even in challenging environments.
Plan Your Purchase Today
This promotion is a fantastic opportunity to invest in top-tier photography gear while reaping additional rewards. However, early bird deals are inherently time-sensitive. The offer runs from 20 November to 15 December 2024, so don’t wait too long to make your move. The added free gifts and warranty make it even more compelling.
Visit Sony Malaysia’s official website to learn more about the lens specifications and place your order online. For registration and rewards, head to My Sony Rewards.
Promotional/Event Details
- Date: 20 November–15 December 2024
- Time: All day
- Shop Now: Online at Sony Malaysia Store

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